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Social Media Strategy For BT
- 1. Boca Terry Social Media Strategy
- 2. Facebook Key Points to Target In Facebook: • Celebri:es/Shows/Reality TV • Culture • Spa/hotels • Emo:ons and Feelings • Promo:ons
- 3. Targeting Celebs/shows • A great way to adver:se on Facebook is to reach out to popular industries with mul:ple fans. These include: • TV Shows-‐ Take for instance Thistytowels targe:ng “The View” • Follow, post clips and updates of shows who embrace: • Luxury • Travel • Vaca8ons The reason for this is to allow customers to relate to your industry You will gain popularity because: • You’ll be delving deeper on an already popular subject • Reality shows oNen want to make us act the way the characters do. For instance, if the character in the show spend their days in robes with a mar:ni in hand, people who watch it will probably be inclined to copy them. • You will be targe:ng an audience. Whether it be women. travelers, or spa owners, they will keep coming back to your site :me aNer :me. Even if it’s just to check out the updates. Suggested TV shows: • The View • My Fair Wedding-‐ popular show that is based on luxury weddings • Any reality TV is related to the industry
- 4. Examples From Thirstytowels This is how Thirstytowels follows the show “The Talk”
- 5. Targeting Culture It’s important when promo:ng a product on Facebook not only to target the product itself but also its culture. Begin by establishing what that culture is. Take for instance these examples: • Gastronomy • Moods • Loca:ons Take it further By crea8ng Boards on Pinterest And promo8ng Them on Facebook.
- 6. Example of Custom Board Blue up your summer"
- 7. Examples from The Company Store This is how The Company Store shows off culture trends
- 8. Targeting Spa/Hotels To target large industries is also a great way to obtain movement of Facebook. Consider these examples: • Promote your conferences and events • Tag your networking contacts • Show how it’s done • Its important for your customers to know where your products come From. Especially if you’re buying more than one.
- 9. Examples from Thirstytowels This is how Thirstytowels shows off their involvement with spa/ hotels
- 10. Targeting Moods Target your customers’ mood by emphasizing on emo:ons. Use the following to your advantage: • Seasons • Fes8vi8es • Travel Season • Holidays The key is to always predict a trend on Facebook. If a holiday is coming up, prepare in advance by craNing crea:ve boards (Pinterest) and pos:ng related videos.
- 11. Example from Thirstytowels This is how Thirstytowels sets the perfect mood
- 12. Facebook Promotions Take advantage of Facebook promo:ons by including offer codes they need to enter on the website when shopping for a product. This will ensure returning customers. Example:
- 13. Twitter In TwiZer, the fastest way to build an audience is to make it indispensible in your sales strategy. Meaning, you’ll need to craN catchy offers that makes your customers keep coming back :me and :me again. Check out these examples:
- 14. Twitter Offers Including monthly offer on TwiZer allows your customers :me to spread out the news to their contacts. Using TwiZer as a form of customer sa:sfac:on also works to gain significant following.
- 15. Twitter Giveaways Use giveaways to aZract a new following. Look at these examples:
- 16. Suggested Social Platforms • Pinterest-‐ This site allows you to create crea:ve boards which in turn are very appealing to customers. In order to create a bath-‐robe culture it’s important to integrate other aspects that might aZract an audience. You may also link your individual photos to your website. This will also help you drive traffic to your site. • Example: hZp://pinterest.com/thecompanystore/ • Flicker-‐ This site is great for product photos and videos. • YouTube-‐ Use this site to post related videos, follow related shows and update on industry trends.
- 17. Social Media Website Integration Social Media buZons are important to any website in order to create an audience. A strategic Social Media buZon placing is essen:al to the website’s success. Consider having your SM buZons in a more visible loca:on.
- 18. SM Buttons Placing (Move around as proffered)
- 19. Deliverables Facebook • Facebook • Customizing Facebook Page (cover photo, descrip:on, profile se]ngs/images) • Homepage custom iframe page • TwiZer and Pinterest integra:on page • Blog integra:on page • 1 offer every 2 weeks • 2 related post every day • 1 video share per week • 1 update per week • 1 shares per • Facebook ads (addi:onal) • User Engagement
- 20. Deliverables Twitter • TwiZer • Customizing TwiZer page (Background design, header design, descrip:on and custom se]ngs) • 1 giveaway every month • 1 related industry Tweet every day such as updates, new products, etc. • 2 related retweets every week (researching and retwee:ng about 2 hours) • User engagement • Following 2 related and prospect clients per week
- 21. Pinterest • Pinterest • Page op:miza:on and set-‐up (adding product photos, prices and descrip:ons) • Product lis:ngs addi:ons from website • 2 picture boards per week • Syndica:on of boards on Facebook and TwiZer.
- 22. Example of Listing on Pinterest
- 23. Additional Social Media/ Syndication • Google+ Set-‐Up (Cover banner, descrip:ons, Communi:es and custom se]ngs). • Syndicate Social Media content on Google+
- 24. Website Optimization • Social Media BuZons • Word Press and Volu:on
- 25. Estimate Ini8al Set-‐Up Design (fixed fee)= 7 hours Ini8al Set-‐Up and Research (fixed fee)= 5 hours Total (fixed fee)= $2,000 Total (monthly)= $2,500 Hours per month= 16.6 hours