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The What, Why& How - An Illustrator’sGuide to Social Media
Lucy Charlotte Brand
www.lady-digital.com
• Why use social media to promote your work
• Social media do’s
• Social media don’ts
• Ideas & what to post
• How to gain...
Why Use Social Media To Promote Your Work?
• 28% of time spent online is social networking
• It’s free advertising!
• Reac...
Social Media Do’s
• Fill out your profile in detail
• Have direction
• Have a voice but let it be guided by a business voi...
Social Media Don’ts
• Facebook
• Set-up a business page & not a profile page
• Set-up a group & add people to it - Give pe...
Ideas & What To Post
• Ask your followers what they would like to see
• #Thanksgiving drove the most traffic to Instagram
...
Getting More Followers
• Google “Top Comic Book Illustrators to Follow on Pinterest”
• Then follow them!
• Start liking & ...
Facts About Pinterest & Why Use Pinterest To
Promote Your Work
• Launched in March 2010
• 79% are female
• 88% purchase a ...
How To Use Pinterest
• Create an account & set it up as a business account
• Fill out your profile
• Add the “Pin-It” butt...
Facts About Instagram & Why Use Instagram To
Promote Your Work
• Launched on October 6, 2010
• 400 Million users since Sep...
How To Use Instagram
• Download the app & setup an account
• Fill out your profile in detail
• Link your other social medi...
Illustrator Examples
Korean Artist Puuung, Illustrates What Real Love Looks Like.
Lucy Charlotte Brand - www.lady-digital....
Jim’ll Paint it. My name is Jim & I paint pictures for people for free using Microsoft Paint.
Lucy Charlotte Brand - www.l...
Joel Goodman’s photograph of New Year’s Eve on Wells Street in Manchester. 31
December 2015.
Lucy Charlotte Brand - www.la...
Takeaways
• Know your audience & choose social media sites where they hang out
• Fill out your profile in detail with your...
Thank You For Your Time!
If you would like practical tips & advice
on digital marketing then head on over
to www.lady-digi...
References
• 1, Adweek
• 2, TechCrunch
• 3 – 5, Jeffbullas.com
• 6, Adweek
• 7, Jeffbullas.com
• 8, VentureBeat
• 9, Insta...
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The What, Why & How - An Illustrator’s Guide to Social Media

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Full of practical and easy to implement tips for you to gain the most from your business social media accounts.

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The What, Why & How - An Illustrator’s Guide to Social Media

  1. 1. The What, Why& How - An Illustrator’sGuide to Social Media Lucy Charlotte Brand www.lady-digital.com
  2. 2. • Why use social media to promote your work • Social media do’s • Social media don’ts • Ideas & what to post • How to gain more followers • Facts about Pinterest & why as an Illustrator you could use Pinterest for your work • Facts about Instagram & why as an Illustrator you could use Instagram for your work • Successful illustrator examples • Takeaways • Questions Lucy Charlotte Brand - www.lady-digital.com What We Will Cover
  3. 3. Why Use Social Media To Promote Your Work? • 28% of time spent online is social networking • It’s free advertising! • Reach more people throughout the UK & around the world • More accessible to your audience • Build relationships with customers • Build relationships with other artists to potentially collaborate • Establish yourself as an expert • It’s a way to explain the reason behind your work • Rank higher in search results • Generate Sales! Lucy Charlotte Brand - www.lady-digital.com 1
  4. 4. Social Media Do’s • Fill out your profile in detail • Have direction • Have a voice but let it be guided by a business voice • Know your target audience • Like, share & comment on other people’s work • Avoid spelling & grammatical mistakes by writing out your posts in Word first • Use hashtags • Always give credit where credit is due • Limit your time– Don’t go down that rabbit hole! Lucy Charlotte Brand - www.lady-digital.com
  5. 5. Social Media Don’ts • Facebook • Set-up a business page & not a profile page • Set-up a group & add people to it - Give people the choice • Ignore negative feedback, always politely respond & explain • Try & be everywhere at once • Just post sales posts • Over share & re-post the same thing over & over again • Use all CAPS as it looks like you are shouting at me! • Share sadness on your work account Lucy Charlotte Brand - www.lady-digital.com
  6. 6. Ideas & What To Post • Ask your followers what they would like to see • #Thanksgiving drove the most traffic to Instagram • Explain why - Tell your story • Share events you are going to • Tutorials, guides, & do-it-yourself pins have a 42% higher click rate compared with all other types of pins on Pinterest • Download an App to add copyright Lucy Charlotte Brand - www.lady-digital.com 2 3
  7. 7. Getting More Followers • Google “Top Comic Book Illustrators to Follow on Pinterest” • Then follow them! • Start liking & commenting on their posts • Share their posts & explain why you have - what you liked – Again establish yourself as the expert • Search under the hashtag #illustrators on your chosen network & again follow artists who’s style you like Lucy Charlotte Brand - www.lady-digital.com
  8. 8. Facts About Pinterest & Why Use Pinterest To Promote Your Work • Launched in March 2010 • 79% are female • 88% purchase a product they pinned • Shopify users referred by Pinterest spend an average of $80 compared to Facebook referral of $40 • The average lifespan of a Tweet is measured in minutes. Facebook posts exist in newsfeeds for a few hours but a pin can come up in search results months after it was posted • Pinterest generates over 400% more revenue per click than Twitter & 27% more than Facebook • Copyright complaint form to submit a notice of copyright issues Lucy Charlotte Brand - www.lady-digital.com 4 5 7 6 8
  9. 9. How To Use Pinterest • Create an account & set it up as a business account • Fill out your profile • Add the “Pin-It” button to your web browser • Pin a picture from the internet or from Pinterest itself • Create a board & write a description • Describe with 200 to 300 characters what your pin is & why you are pinning it • Include hashtags • Upload your artwork & save the file as: “Halloweenadventureillustration_LucyCharlotteBrand.png” • Add “Rich Pins” to your website. Lucy Charlotte Brand - www.lady-digital.com
  10. 10. Facts About Instagram & Why Use Instagram To Promote Your Work • Launched on October 6, 2010 • 400 Million users since September 2015 • 51% of users are male 49% are female • 41% among those aged 16-24 & 35% among 24-34s • Instagram has more active users via mobile phones than Twitter. • On average, posts that include another user handle in the caption net 56 % more engagement • Posts with at least one hashtag average 12.6% more engagement • Posts tagged with a location receive 79% higher engagement • Your photos are your own Lucy Charlotte Brand - www.lady-digital.com 9 10 12 13 14 15 11
  11. 11. How To Use Instagram • Download the app & setup an account • Fill out your profile in detail • Link your other social media accounts, (business Facebook page) so you can share to them • Ensure you write the “why?” in the caption • Add hashtags & @mention people • Geo, (location) tagging • Select your filter & post! • All posts can be deleted if you make a mistake! • Download the Regrann App Lucy Charlotte Brand - www.lady-digital.com
  12. 12. Illustrator Examples Korean Artist Puuung, Illustrates What Real Love Looks Like. Lucy Charlotte Brand - www.lady-digital.com
  13. 13. Jim’ll Paint it. My name is Jim & I paint pictures for people for free using Microsoft Paint. Lucy Charlotte Brand - www.lady-digital.com
  14. 14. Joel Goodman’s photograph of New Year’s Eve on Wells Street in Manchester. 31 December 2015. Lucy Charlotte Brand - www.lady-digital.com
  15. 15. Takeaways • Know your audience & choose social media sites where they hang out • Fill out your profile in detail with your website & contact details • Have a direction & develop your “business” voice • Google “Top Comic Book Illustrators to Follow on Pinterest” • Look at trends - #Thanksgiving drove the most traffic to Instagram • Like, share comment on other people’s work • Explain why you have posted or re-posted an image - Establish yourself as an expert • Use hashtags • Build relationships with customers • Don’t ignore negative feedback • Social media helps you to rank higher in search results • Overtime, social media will help you to make Sales! Lucy Charlotte Brand - www.lady-digital.com
  16. 16. Thank You For Your Time! If you would like practical tips & advice on digital marketing then head on over to www.lady-digital.com & sign-up to my fortnightly newsletter. Lucy Charlotte Brand - www.lady-digital.com Twitter @_Lady_Digital_ Facebook - ladydigital SlideShare – Lucy Charlotte Brand
  17. 17. References • 1, Adweek • 2, TechCrunch • 3 – 5, Jeffbullas.com • 6, Adweek • 7, Jeffbullas.com • 8, VentureBeat • 9, Instagram • 10, Econsultancy • 11, Jeffbullas.com • 12, Daily Passtime • 13, Hootsuite • 14, Hootsuite • 15, Sproutsocial Lucy Charlotte Brand - www.lady-digital.com

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