A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
22. Open the phone lines here for questions Photo by fofurasfelinas via Flickr
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25. Increase Traffic Why ? Are you trying to create awareness of your products and services? Do you want to enhance your library's brand online? Do you want to foster and develop stronger ties with the community as a whole or a sector of your community, leading to increased participation? ?
55. Technorati For blogs and feeds Authority score: the number of distinct blogs linking to you in the past six months, favorites (i.e. your fans) and your blog's rank (Quantitative) Qualitative: Which blogs are linking to you? Are they blogs that your target audience reads and respects? Are readers able to see the blogger as someone "who is like me"? technorati.com
56. delicious Is your content bookmark-worthy? Use delicious built-in statistics to monitor links to your content, tags and notes. Go to delicious, search for your library, project, or service, and see how many people have bookmarked it (quantitative), when, and see what if any comments have been posted (qualitative). delicious.com
62. Open the phone line up for questions Photo by Law Keven via flickr
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Notas del editor
Pay attention to blog post comments, respond authentically, take appropriate action YouTube video comments: monitor them and change course as needed
Chart combining two metrics: number of social media “items” in Google top 20, library and user generated (quantitative) and tone of conversation (qualitative).
More and more companies are monitoring the chatter of microbloggers to catch bug reports, complaints and positive buzz as it pops up. For example, Comcast has set up a social media team that monitors sites such as Twitter and responding quickly to complaints. JetBlue's PR manager responds to tweets about the company, and Southwest Airlines has a social media team that monitors Twitter, Facebook group, blogs, and other social media. advanced search features a local search option: find book near "place name" or "summer reading" near "place name".
As it happens will give you a sense of how long it takes to make it into the SM space Can become overwhelming, so change to once a week eventually
Conversion funnel…such as signing up for a program, subscribing to a blog newsletter or RSS feed, requesting a particular book, downloading a report, etc. Clicky: While they don't track every single social media site out there, they do cover all the biggies like Facebook, MySpace, Twitter, Pownce, StumbleUpon, Flick and Digg, to name a few.
![[object Object],[object Object],[object Object],[object Object],[object Object],Jeff Wisniewski University of Pittsburgh http:// profile.to/jeffwisniewski / [email_address]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)