1.
SALES AND MANAGEMENT PROFESSIONAL
 Experienced professional with a long track record of success as a salesman and manager for local and multinational firms.
 Strong leadership skills can adapt to any industry for the oversight of staff and development of profitable business plans.
 Able to use forecasting and strategy skills to see the big picture and navigate staff on processes that give big gains.
 Well-honed interpersonal communication has been successful in building relationships in multicultural environments.
 Project management skills ensure that objectives for multimillion dollar undertaking are met on time and under budget.
 Experienced in the following industries: food and beverages, health and beauty products, commercial, and technology.
KEY SKILLS
 Sales and Marketing Leadership  Staff Oversight & Guidance  Engineering & Manufacturing
 Project Management  Business Navigation  Advertising & Promotions
 Logistical Coordination
 Strategic Business Development
 Brand Strategy Development
 Bilingual (English & Spanish)
 Consultative and Field Sales
 Commercial Operations
SELECTED ACHIEVEMENTS
Via new business strategies, exceeded a 5% annual revenue growth goal on Liquors (Mendez & Company)
Grew revenue 35% over a four-month trial period and reduced inventory obsolescence 22% (Zee Medical Supplies)
Reengineered two manufacturing plants while managing six trade distributors with 20+ food brands (Pillsbury)
Negotiated and closed the sale of 22 acres of land for $18M to Sam's/Wal-Mart (Millennium Properties)
BACKGROUND
Manage the comprehensive operations of various business departments with hundreds of employees. Sales and marketing
strategies are used to lead teams in developing effective sales and promotional materials that effectively increase market shares.
Use advanced analytical skills to create, develop and launch operating plans. Strategies developed result insales growth, higher
revenue intake, and increased visibility through successful selling efforts. Project management expertise is key in implementing
successful product launches. Financial acumen is a valuable asset in planning budgets and overseeing finances.
Key Accomplishments:
 Created and developed organizational infrastructure to achieve 600% revenue growth in 7 years at RLP Enterprises.
 Managed a 100+ people sales and marketing team for Puerto Rico's second largest liquor and beverages distributor.
 Created Frito Lay's most lucrative promotion and restructured the 225 route sales department. Grew share to 70%.
 Updated two food plants from obsolete functionality to having up-to-date technology and safe processing equipment.
Functional Expertise
Managing sales and marketing efforts for diverse companies with specialized services and products.
 As Sales and Marketing Manager, led a 100+ person force for PR’s second largest liquor and beverages distributor,
Méndez & Co. with responsibility for budgets, plans and growth strategies. Launched a complete divisional strategic
overhaul. Created the Bodega Vine University and its curriculum. Met annual sales goal of $180 million. Key brands
were Heineken, Veuve Clicquot, Dewar’s, Miller, among hundreds.
 As Manager, coordinated sales of over 20 Pillsbury brands via six distributors and an internal 10-person salesforce for
the Kikuet brand of refrigerated fritters and turnovers. Also supervised two manufacturing plants with extensive quality
assurance and control requirements, including those of the USDA. Distributors included frozen, refrigerated and dry
goods. Oversaw the conversion of Kikuet from a small local kiosk to a company complying with the most rigorous
Pillsbury food standards, including HACCP and SSOP protocols, and GMP/GLP and OSHA requirements. Changed and
improved Kikuet’s refrigerated and frozen truck delivery systems. Implemented Human Resources and Safety programs
with employee manuals and training. Through increased points of sales, key accounts focus and sales force training,
exceeded Annual Operating Plan sales and financial goals. Relaunched the brand with new logo, packaging and focus.
 As Business Development Manager for R.L.P Enterprises, oversaw the development and contract negotiations for over
ten companies including the largest environmental abatement company in PR (Central Industrial Services), Mega Power
Corp (electrical distribution), Arel Corp. (civil construction), and Millennium Properties Corp. (real estate
development). Two manufacturing plants were included within the responsibilities. Average overall employee roll
exceeded seven hundred. Created the entire organizational infrastructure to grow them from combined $12M in sales
to over $70M in seven years. Created all the policies, job descriptions and evaluations, planning systems, project
management and communication programs, financial strategies, due-diligence evaluations, etc. Created the Human
Resources and Safety / Security Departments. Certified with OSHA’s 10 hr. and 30 hr. programs.
LUIS A. PADUA
4426 Philadelphia Cr.
Kissimmee, FL 34756
Phone: 939-717-7674
lpadua77@yahoo.com

2.
 For Millennium Properties, negotiated and closed the sale of 22 acres of land for 18 milliondollars to Sam’s/Wal-Mart.
Later, for RF Developers, managed the construction of a lateral access asphalt road for the stores built on the lot.
 Analyzing, planning and strategizing for short and long term growth.
 As Director, led the sales and marketing departments of PepsiCo’s Frito Lay Division preparing budgets, annual
operating plans and business strategies. Implemented continual monitoring of industry situation via consumer and
market research, habits and practices, market share tracking studies, focus groups, etc. This deep understanding of the
big picture allowed for creating tailored programs that helped increase an already high market share of 65% at arrival
in the position to 70%. Sales exceeded $75 million.
 At P&G’s Latin America R&D, put together and led multi-functional teams in six countries to develop strategies and
launch consumer health and beauty care brands, including the installation and validation of manufacturing lines.
 As Consultant, have studied markets, prepared business plans and implemented programs to grow customers and sales
for key clients such as Zee Medical Supplies (35% average Sales growth over the trial period), to establish a new
operation in the Dominican Republic for QMF Corp. (moving into the DR to establish the local company), and support
the financing of new hotels in Puerto Rico by preparing whole project due-diligence dossiers, among others.
 Working, managing, training, and motivating multicultural environments.
 At Frito Lay supervised over three hundred unionized salesmen. Negotiated the first union contract mandated from a
syndication vote given prior to arriving into the department. Improved bottom line profit by skewing commission
structure by trade segments and product lines.
 At Pillsbury led a one hundred and fifty plus person operation including all functions.
 At Centro de Desarrollo Académico led a group of 20 direct and 600+ indirect teachers and supervisors on a tutorial
program for students of the PR Department of Education, meeting datelines, student improvement and profit goals.
 Have trained groups for PR’s Bank of Economic Development on how to prepare and get financing approval on effective
business plans with a deep focus on preparing and understanding balance sheets and financial statements.
 Have trained groups on several countries on Total Quality strategy and implementation.
 Have visited manufacturers in China and negotiated the purchase of over 32,000 notebook and tablet computers.
 Managing the design and operation of new brand and process strategies for consumer products.
 Led teams in developing products and processes, including all the registration, compliance and quality controls and
programs, for paper, detergents and health and beauty care lines for Procter & Gamble in the US, PR and Central and
South America, including Brazil.
 As Marketing Director and later on Sales Director at PepsiCo’s Frito Lay, led teams in developing impactful advertising,
promotions and new products for brands such as Doritos, Cheetos and Lays. Created the company’s most lucrative
“Tazos” promotion. Increased sales distribution and always exceeded sales goals. Led over 225 direct distribution and
key accounts selling routes.
CONSULTING BACKGROUND
Advised on how to strategically study markets, prepare business plans for financial approval, perform product launches, conduct
fast turnarounds, and set up foreign operations to grow customers and sales. Launched new HR and safety programs.
Key Accomplishments:
 Have secured new local and LATAM customers for Oxygen Marketing by selling business strategy services.
 Redefined Dominican Republic business strategy from electroplating to detergents processing on Quality Metal Finishing
 Grew revenue 35% over a four-month trial period and reduced inventory obsolescence 22% at Zee Medical Supplies.
 Trained groups on preparing business plans to obtain financial support for PR’s Economic Development Bank.
PROFESSIONAL EXPERIENCE
SELF-EMPLOYED (SINCE 2010) Business Development Consultant PUERTO RICO
R.L.P. ENTERPRISES Business Development Manager PUERTO RICO
DIAGEO PLC, THE PILLSBURY COMPANY Manager PUERTO RICO, MINNESOTA
MENDEZ AND COMPANY Sales & Mktg. Manager – Liquors Div. PUERTO RICO
THE FRITO LAY COMPANY - INTERNATIONAL Sales & Mktg. Director PUERTO RICO
THE PROCTER & GAMBLE COMPANY Technical Brand Manager USA, VENEZUELA, PUERTO RICO
EDUCATIONAL BACKGROUND
Bachelor of Science, Chemical Engineering, University of Puerto Rico (*cum laude)
Licensed Real Estate Broker since 1999 and Real Estate General Instructor. Google AdWords Shopping Certification
ASSOCIATIONS
Lifetime Member of the American Institute of Chemical Engineers ∙ American Chemicals Society