Learn how to start using hotel mobile application in a way that will delight your guests and bring desired outcomes to your hotel. In the presentation, you can explore: - How to start using mobile applications in your hotel - How to promote your hotel application among your guests - How to use your application to marketing, sales and customer service You can find the full post here: http://blog.roomassistant.com/start-using-hotel-mobile-application/ For additional resources, visit RoomAssistant Blog: http://blog.roomassistant.com/ To learn more about RoomAssistant, visit our: - website: http://www.roomassistant.com/ - Facebook: https://www.facebook.com/roomassistant - Twitter: https://www.twitter.com/roomassistant - LinkedIn: https://www.linkedin.com/company/roomassistant - YouTube: https://www.youtube.com/channel/UCjyTIiLPSHFGAtiE1aPyJsw Will you join the evolution in hospitality?

1. Start the evolution in
hospitality

2. Today’s speaker
Lukáš Kakalejčík
Marketing Specialist at RoomAssistant and
MVI
PhD. candidate at Technical University of
Košice, Faculty of Economics
lukas.kakalejcik@roomassistant.com

3. Table of contents
1.) Why mobile apps are not the future anymore
2.) How to start using RoomAssistant
3.) How to use RoomAssistant in marketing, sales and
customer service

4. Why mobile applications
are not the future

5. 63%
of guests prefer to
order or reserve
hotel services via
mobile devices
Mobile apps are the present!
93%
of your guests
own
smartphone or
tablet
85%
of guests prefer
an application to a
website
53%
of guests will
prioritize a hotel
that offers a mobile
application

6. What are the unfair
advantages of mobile apps?
 Mobile devices are at your guest’s fingertips
 Mobile apps are faster than websites
 Mobile apps are easier to use
 Mobile apps don’t “turn off”

7. What are the unfair
advantages of mobile apps?
 The majority of emails are spam
 It is more difficult to stop using mobile apps than
unsubscribe from email list
 Mobile apps reduce the “noise” of the Internet

8. How to start using
RoomAssistant

9. App
preparation
Provide
your guests
with the
app
Marketing
and guest
service

10. The preparation of the application
 Design of the menu
 Attractive images and copy
 Setting up a clear agenda for each department
 Incorporation of the app into marketing and sales
strategy
 Training of the hotel employees

11. Provide your guests with the app
1. Gather guest’s details
2. Generate the activation key to the application
3. Give the activation key to the guest and introduce
the application
4. Motivate the guest to use the application

12. How to make your guests use
mobile app
 Provide your guests with a welcome note
 Use Wi-Fi splash page
 Flyers, table tents, stickers, embedded code on
your webiste
 Present some added value through using the
mobile app

13. How to communicate the
benefits of using the app
 No waiting at the front desk
 All hotel information at your fingertips
 Rate your experience in our hotel in real time
 Stay informed about our special offers and events
 Keep in touch with us even outside the hotel

14. How to use RoomAssistant for
marketing, sales and
customer service

15. The majority of hoteliers claim they want
to be closer to their guests…
...However, they don’t do anything to
get closer to them.

16. Tools that are going to help you
Guest
feedback
Push
notifications
Social
media
Live chat
Orders

17. Push notifications
 Allows communication with guests in real time
 Promote servies and special offers
 Inform guests about disruptions and other important
events
 In RoomAssistant, push notifications can be used as
Mass messages or Live Chat.

18. Create attractive push notification
 Short and relevant
 Incorporate clear call-to-action
 Evoke urgency
 Select the right time
 Segment and personalize
 Select the right frequency
 Follow-up in person
 Testing

19. Orders
 Generate more revenue
 Guest doesn’t have to approach front-desk
 You don’t have to allow orders
 Create shortcut to services such as hotel service,
cleaning service, taxi or wake-up call

20. Don’t forget about feedback
during the stay!
 Booking, TripAdvisor or Google asks for the feedback
after guest has already left the hotel
 1 negative review on Booking.com = 3 positive ones
you have to gain
 Correct the problem and please the guests before they
leave

21. Don’t forget about feedback
during the stay!
 You can get details about guest’s problem because of
fresh memories
 Praise your satisfied guests and make them your
advocates

22. Social media
 Who isn’t on Facebook these days?
 During their vacation, your guests will be
uploading new photos and videos and updating
their statuses
 People are happy to share exceptional things
 Help guests promote your hotel
 Reach your guests after their stay

23. Social media tips
 Include all social media profiles
 Include “Share your experience” call-to-action
 Create catchy predetermined message
 Ask for sharing with push notifications

24. Take care of your guests in real time
 Your guests don’t have time to waste. You don’t have time to
lose your guests.
 The meaning of the time is different when it comes to
mobile applications
 Try to respond to inquiries asap, ideally in less than one hour
 If you won’t be able to react quickly, let your guests know
upfront in your offer
 You should be real-time especially when it comes to problem
solving

25. Key takeaways
 Mobile apps aren’t the future, they are the present.
 Marketing, sales and customer service cannot start without
preparation of the app and encouraging the guests to use it.
 The features of the application will help you promote your
services, gather more orders, communicate with your guests,
learn from their feedback, and build stronger
customer relationships.
 Take care of your guests in real time. Don’t be a turtle, be a
cheetah!

26. FREE eBOOK: Your hotel in one App
An actionable guide to boost your sales and service
with hotel mobile application
Grab Your Copy Now

27. Thank you for your attention!