This music video for "Cupids Chokehold" by Travis McCoy demonstrates several genre characteristics of pop music. It shows a relationship between the lyrics and visuals, such as a scene of McCoy's girlfriend giving him pancakes when the lyrics mention it. There are also elements that relate the music and visuals, like using a stronger beat to introduce new scenes. The video aims to promote the lead singer, Travis McCoy, through close-ups as demanded by the record label. Overall, it illustrates the meaning of the song title through the lyrics and visuals while entertaining viewers with its bright, positive colors.