Instagram a jeho vývoj v porovnání s ostatními sítěmi. Vyplatí se do této platformy investovat? Kteří influenceři nejčastěji spolupracují se značkami? Čísla za Česko i celý svět. Pavel Němejc, Socialbakers

1. INSTAGRAM: PLATFORM
NEWS AND TRENDS
Pavel Němejc
Sr. Director, Enterprise Clients Success & Services

2. PLATFORM
TRENDS

3. Audience Size
Activity Volume
User Engagement
Data: Socialbakers; Time Range: Jul-Dec 2017; Sample: TOP 10,000 Largest Brand Pages and Profiles across FB, IG, TW

4. Data: Socialbakers; Time Range: Jul - Dec 2017; Sample: 33,000 Instagram profiles categorized as brands. Engagement defined as sum of all likes and comments on profile's posts
Fashion
Beauty
Ecomme
rce
Retail
Other
Fashion
Beauty
Ecomme
rce
Other
Retail
Total User Engagement on Branded Profiles

5. Users Engagement
Data: Socialbakers; Date Range: May 2017 Apr 2018, Sample: Top 500 Facebook Pages and Instagram Profiles per vertical by audience,
Interactions Interactions

6. Is Instagram Becoming the #1 Social Platform?
Data: Socialbakers; Time Range: Feb 1, 2017 - Mar 31, 2018; Sample: Facebook Ad Accounts advertising in Instagram Placements (can be part of other placements)
Share of Ads Placement

7. Ad Engagement vs. Costs on and .
Data: Socialbakers; Time Range: Dec 01 - Mar 31, 2018; Sample: 1,228 Accounts Targeting Instagram Only and 2,695 Accounts Not Targeting Instagram Placements

8. Distribution of Ad Objectives
Post Engagement
37 %
19 %
9 %
9 %
8 %
7 %
6 %
2 %
3 %
22 %
44 %
8 %
6 %
10 %
0%
8%
1%
2 %
Link Clicks
Video Views
Conversions
Brand Awareness
Reach
Pages Likes
Lead Generation
Other
Data: Socialbakers; Time Range: Oct 1, 2017 - Mar 31, 2018; Instagram Sample: 1,306 Facebook Brand Ad Accounts, Ads targeting Instagram Mobile Placement only;
Facebook Sample: 3,519 Facebook Brand Ad Accounts, Ads targeting Facebook Placements
Post
Engagement
Link Clicks Link Clicks
Post
Engagement

9. Instagram Stories vs. Snapchat vs. WhatsApp Status
Daily Active Users of Instagram Stories, Snapchat & WhatsApp Status
Source: Quarterly Reports & Announcements of Facebook & Snap Inc., Time Range: March 2016 - March 2018

10. Hashtags are the new meta tags
of brands on use them
99%

11. Influencers

12. Screenshot from Suite – Czech influencers

13. Czech Influencers on Instagram
The Adoption of Instagram Business Profiles
Personal
Business
47%
53%
Data: Socialbakers; Time Range: May 29, 20128, Sample: 1,872 Czech Influencers

14. Most
Mentioned
Brands
Data: Socialbakers; Time Range: Nov 1, 2017 - Apr 30, 2018 Sample: 117 Czech Influencers on Instagram

15. Influencers Mentioning the Highest Number of Different
Brands
Data: Socialbakers; Time Range: Nov 1, 2017 - Apr 30, 2018 Sample: 117 Czech Influencers on Instagram

16. Dwayne Johnson
“The Rock”
His Instagram
sponsors in
the last 90 Days
Data: Socialbakers

17. Volume of Brands Mentioned
by the Most Followed Influencers
Data: Socialbakers; Time Range: Nov 1, 2017 - Apr 30, 2018 Sample: 117 Czech Influencers on Instagram

18. Instagram Is the Go-to
Platform for Engagement
5x bigger for brands
6x bigger for celebrities

19. • Data confirms marketers have been
shifting towards Instagram over the
past year
• Influencers help brands boost their
reach and engagement
• There are multiple micro-
influencers marketers can leverage
(but to measure their effectiveness,
they need to have Instagram
Business Profiles)

20. THANK YOU
Pavel Němejc
Sr. Director, Enterprise Clients Success & Services at Socialbakers