9. #brightonSEO
“Simple enough really: I tend to
want as much comment as
possible, as quickly as
possible…”
Alex Hearn, UK tech editor,The Guardian
10. #brightonSEO
“We also don’t want people
emailing us the day or several
days after a story to offer their
‘perspective’. Literally yesterday’s news,
but happens constantly.”
Senior journalist, BBC News
11. #brightonSEO
“…the savvy big analyst firms will drop us a line
and say:‘Hey, if you’re covering event X we
expect to happen later this week, we’ll
have personY available if you need
reaction – let us know’…”
Senior journalist, BBC News
12. #brightonSEO
“…but – and this is crucial – they only do
it for big events and when they
actually have an actual expert to
offer!”
Senior journalist, BBC News
14. #brightonSEO
“I just archive this stuff in case
I need to search my inbox
later for someone to comment
on a topic.”
Christopher Mims, tech columnist,WSJ
15. #brightonSEO
“I have been working on a feature about
something else three months down the
line…and I think, ‘I wonder if anyone
has emailed me about this?’”
Reporter, TheTelegraph
16. #brightonSEO
“If an organisation wants to be
quoted in the FT, the relevant
expert should build a
relationship with the relevant
journalist.”
Malcolm Moore, tech news editor, FT
18. #brightonSEO
“Even better if it is someone
actually involved/affected by
the story rather than just
commenting.”
Andy Bounds, ent. editor & NoE corres., FT
19. #brightonSEO
“Alternatively, a direct stake in the
issue or ability to speak with
some authority can be enough
reason to quote someone.”
Reporter, TheTelegraph
21. #brightonSEO
“We don't use stuff that gets
emailed around, because that
would make us the same as all
the other newspapers...”
Malcolm Moore, tech news editor, FT
22. #brightonSEO
“Often we’ll be under pressure
to find the ‘day two’ angle on
a story.”
James Cook, spec. corr.,TheTelegraph
23. #brightonSEO
“…I get a lot of commentary
which could be filed under
‘blooming obvious’. Pithy
analysis and quotes are what I’m
after.”
Business correspondent, BBC
24. #brightonSEO
“Common reasons I don’t use rapid
reaction/commentary:Too tentative,
cautious, bureaucratic,
equivocating, fence-sitting, etc.”
Reporter, TheTelegraph
25. #brightonSEO
“So the clever energy flak can make a
hit with the clever energy hack…New
takes, new angles on what all of
this means are catnip.”
Simon English, finance ed, Evening Standard
26. #brightonSEO
“I’m pretty much only interested in…a
legitimately novel set of facts
or…something that I haven’t been
following closely but should be.”
Reporter, WSJ
