1. By Luke Dixon

2. What did you learn about the Indie Pop
genre conventions?
Our Genre is Indie Pop.
 Colours;
 Indie; Usually white and black  down to the usual sad, sombre mood of the
song.
 Pop; Bright colours that show the happiness.
 Camera Angles & Shots;
 Indie; Typically lots of close ups or the lead singer/band (money shots).
 Pop; Again, lots of close ups of the artist themselves.
 Location;
 Indie; No conventional location.
 Pop; Normally in cities, beaches, places that represent happiness.

3. What genre conventions have you
included and not included and why?
The conventions we have used are listed below:
 Colours;
 The shots of Tommy lip syncing are in black
and white.
 There are a variety of shots that show lots of
bright colours, such as shots from Winter
Wonderland, these show the happiness.
 Camera Angles & Shots;
 There are lots of close-ups of Tommy, the artist
not only signing, but he is also featured in the
story line of the video with his on screen
girlfriend.
 Location;
 We have used a wide range of locations that
signify happiness, such as Winter Wonderland
and Brighton. This fits with the conventional
locations of the Pop genre.

4. What did you learn about Digipak
conventions?
 After doing some individual research I have
found that the majority of digipaks have the
following things;
 A central image of the artist/s.
 A brand identity.
 Title of the album and the artist/s name.
 Track listing.
 Review from a renowned magazine or organization.

5. What Digipak conventions have you
included and not included and why?
 In our Digipak we have included the following;
 Central image of the artist.
 Our brand identity, which is Tommy holding the heart.
 We have the title of our album, ‘Moments’ and the
artists name ‘Cody Banks’ on the Digipak.
 Track listings.

6. What did you learn about Digipak Advert
conventions?
 After doing some individual research I have
found that the majority of Digipak Adverts have
the following things;
 A central image of the artist/s.
 A brand identity.
 Title of the album and the artist/s name.
 Date of release.
 Review from a renowned magazine or organization.

7. What Digipak Advert conventions have
you included and not included and why?
 In our Digipak we have included the following;
 Central image of the artist.
 Our brand identity, which is Tommy holding the heart.
 We have the title of our album, ‘Moments’ and the
artists name ‘Cody Banks’ on the Digipak Advert.
 We have the date of release on the advert.
 There is also part of a review from a magazine on it.

8. How your use of conventions might attract
or appeal to an audience?
 The use of our conventions may attract an audience due to the
‘feel good feeling’ of our video, this is a convention of the Pop
genre and it is all about love and happiness.
 We have also used a lot of Black and White when Tommy sings.
This is a convention of Indie, and this will appeal to our target
audience which is teenagers, and it will especially appeal to
young females.