1. Research
Luke Simpson

2. Existing Product: Kinderfanger Crypt TV
The types of images used in the short film
kinderfanger used a couple of different shots but
some of the main shots used are long shots, medium
shot and close-ups.
One shot used was a long shot but it had a frame
around the main shot. The frame around It is dark.
This makes me think that the dark frame around the
shot makes the audience and me think that
something dark or evil is around.
The effects used in this short film was amazing
especially the smoke effects used by the monster.
Also the the effect of the monster was amazing.
The lighting used in the first half of the short film
was light which gave us the sense of safety but after
the girl got to the cave the colure grading was darker
when they met the monster which gave me the
feeling that there is a presents of evil.
The one main prop that is used is the hearing aid.
They focus on the hearing aid this is an important
part of the story because the way that the
Kinderfanger gets the attention of the kids is to play
his clarinet a bit like the pied piper but because the
mum told her to put her hearing aid in so she can
hear her. So when she found the kids the
kinderfanger started to play his music which the deaf
girl could hear because she had the hearing aid in.
later the hearing aid broke and then she couldn't
hear the music.
I chose this short film because because it wasn’t a very
scary film but it was spooky because it could
theoretically happen because it was based on a fable. it
was very well made and also very creepy and realistic. If
you believe in fables.
I have learned that that I could try and use some of the
effects used in the film such as some smoke effects and
also the colure grading

3. Existing Product: Sunny Family Cult episode 1- Crypt TV
The types of images used in the first episode of the
sunny family cult where really creepy. They use many
different types of shots in this series of short films
such as medium shots and close up shots. These shots
work really well in this series because we can focus on
what the camera is looking at and especially looking
at their creepy masks which is an important part of
the series. A really cool shot that they used is a long
shot which is framed by the car and all you can see is
out of the windshield which makes you feel
claustrophobic and you don’t know what is going to
happen because you are stuck in the car. The effects
used in this short series are amazing especially the
blood effects such as in the first episode of the season
one when they where sacrificing the guy they got
from the street spilling old blood to new blood. The
effect was really well made and it looked so realistic.
Also the colure grading on the series is really good, it
is dark and moody and it is the perfect atmosphere for
the series. The main prop used in the series is the
masks they wear, they wear this mask every time they
have a meeting together or when they are out to kill
someone. They also use the mask to hide their
identity with people they kill. And finely the masks is
important in the series because they say they are a
part of a family and people in a family have something
in common and they wear the mask so they look alike.
I chose these series because their isn't much
special effects used and they use a lot of practical
effects. I also chose this series because it is scary
because this can theoretically happen because
there are cults in America and they could
theoretically do this stuff and it is scary to think
about.
I have learned that I could use some practical
effects used in the film such as the blood effects

4. Existing Product: The Jester- Make Do Entertainment
The types of images used in this short film are scary
but quite fun at the same time. In this short they use a
few different camera shot such as long shots, medium
short and also close ups. One shot that is use is a
medium shot of our said jester standing next to a
lamp post swing his stop watch around. This makes it
look like he has been waiting for this guy to come and
walk past so he do magic with him and
the end up capturing him. This medium shot is
effective because it shows our main character and it
shows us how he will act in this film.
The effects used in this short film are good especially
the editing trick they use such as making the guy
disappear at the end of the short and also magically
putting the hand cuffs on our main character.
The main props used in this short film is the jesters
out fit and the playing cards. The outfit is impotent
because it is Halloween so the jester blends in with its
surrounding. Also the part of his costume/ outfit is his
cane which he uses to trip our main character up
when he is trying to run away from him. Also the
playing cards are really important in this film because
the jester uses them to show our main character his
tricks like magically putting on of the cards in his arm
and cutting it out with a knife and the putting it in our
main characters pocket. This shows us that the jester
may not be human
I chose this short film because it is scary but also quite
funny at the same time because it is what you call a
dark comedy. It is scary at part but also quite funny at
parts.
I have learned that I could try and use some of the
editing techniques or special effects in this film

5. Existing Product: 2AM The Smiling Man – Michael Evans
The types of images used are scary and also
mysterious. In the film they use many different shots
such as long shots and also medium shots. On shot
they used is a long shot of the smiling man creepily
dancing towards our main character and then
stopping really close to the camera. This is really
effective because this shows us that the smiling man
is demented and crazy and him waltzing up to our
main character from far away shows us that he is
getting closer and closer and you don’t know what
he will do.
There aren't many effects used in this short but the
lighting used is really effective because we cant
really see what the smiling man looks like until he
gets really close to the camera. The colure grading
used is really fitting because it is dark and moody
which is good because this is set late at night and
there is the creepy guy following you so the dark
colures really fit the situation. The main prop used is
the smiling man is his wig/hair because it covers up
most of his face which keeps him mysterious until he
gets in good light and up close the camera. This gives
us the shock factor later because his face is covered
up by the wig/hair which keeps him mysterious until
he gets in good light and up close the camera. This
gives us the shock factor at the end when the
wig/hair isn't covering his face so we can actually see
how demented his face looks
I chose this short because it is really scary because
something like this may happen in real life because there
are some really crazy and demented people in our world.
I have learned that I could try and use some of the
techniques used in the film such as the lighting and also the
position of the camera.

6. Research Analysis
The common features of the products are the dark colour
grading of the films which makes the film more creepy.
The films had creepy masks or faces which makes the characters
more ominous and it sends chills down your spine because you
have no idea who is under that mask. You don’t know if they are
human ore if they are not human
The aspects of the research that I may use in my own work ill be
using a mask on my killer because I want to keep my killer a
mystery.

7. Questionnaire Analysis

8. Audience research
What I can gather from this is that the
average age of the audience is 17 and
18. this tells me that my audience may
still live with their parents which may
mean that they spend a lot of time on
their own. My product will appeal to
this audience because the age
demographic for horror films is 17-25
years old so my film will appeal to them.

9. Audience research
What I can gather from this is that the
average gender of the audience is male.
This says that the audience is mainly
male mainly males watch horror
movies. My product will appeal to the
audience because males prefer
watching horror movies. This will be
good because my movie is going to be a
horror movie and the majority of the
audience is male.

10. Audience research
What I can gather from this is that the
everyone who answered the survey did
indeed watch movies. This says about my
audience that they all like to watch
movies which is good because I am doing
a film project. My product will appeal to
my audience because my audience
watches movies which is good for me
because my project is going to be a
movie.

11. Audience research
What I can gather from this is that the
audiences favorite genre of movie is
action and horror. This tells me about my
audience that the like action and horror
which is good because some ideas I had
where horror and action. My product will
appeal to my audience because in my
film it will be a horror film and it will also
have some action in it. the favorite
genres for my audience is action and
horror

12. Audience research
What I can gather from this is that the
audience have all seen short films. This
tells me that my audience are film
enthusiast which is good because they
may watch my film. My product will
appeal to my audience because my
product will be a short film, this is good
because my audience have all seen short
films.

13. Audience research
What I can gather from this is that
60% of the audience has seen some
horror short films. The majority of
them said that they have seen
some shorts on a YouTube channel
called crypt TV. This tells me that
the audience is interested in short
horror films and they may be
interested in my film. My product
will appeal my audience because
60% of my audience has seen some
short horror film which is good
because my product is going to be a
short horror film.

14. Audience research
What I can gather from this is that for
horror movie tropes the audiences
favorite trope is tension. This tells me
that my audience may know a bit about
horror films or that they watch a lot of
horror films. My product will appeal to
my audience because my product will
be a short horror film. This will give me
ideas to add tension into my short film
because my audience like tension in
short horror films.

15. Audience research

16. Audience research

17. Audience research
What I can gather from this is
that the audiences favorite
concept was the ghost one. This
tells me that my audience prefer
the ghost concept and that they
may prefer horror films with
ghost in. my product will appeal
to my audience because my
short film will be a ghost short
or a intruder.

18. Interviews

19. Interview 1
1. In your opinion what is the most important part of a horror film and why?
1. What is the most important aspect of a short film and why?
1. What camera techniques are most important for a horror film and why.
1. What is your favourite short film and why?
1. What is your favourite horror film and why?

20. In my opinion, the most important part of the horror films is the visuals and
audio conventions. The reason I think this is usually how a director creates
atmosphere making them situation the characters are in feel more believable
therefore making the audience more fearful because of how real it seems.
In my opinion, the most important aspect of a short film is making sure you
have a story that fits within the small timeframe you have. If you don't have
enough time to stretch out your story then you could miss important details out
which could leave the viewer feeling confused.
In terms of the most important camera techniques, I believe freehand shaky
cameras is an effective technique as it can sometimes make the video feel
amateurish in a good way almost as if the characters are catching footage of
something accidentally and it is really happening.
My favorite short film would probably be Lights Out 2013 as it is scary and
doesn't really have much of a plot, however, the concept is really good which
is likely why it was developed into a full-length feature film. Also, the jump
scare at the end was not unexpected but still frightening and ended the film on
a cliffhanger.
My favorite horror film would be the IT 2017 film simply because of how scary
it was and how horrifying some of the imagery in it was. It affected me so
much that I had nightmares just from watching the films trailer.

21. Interview 1
• Observation:
My observation from the interview I did with josh is that he knows a lot of
filmography and knows what has to be in a film and what doesn’t need to be
in the film. The interview also shows me that he has seen his fair few short
films because he knows exactly what needs to be in a short film. This also
shows me that he has seen his fair few horror films because he knows exactly
what the audience likes in a horror film and what would make certain horror
films better
• What this says about my audience:
This says that my audience like horror films and that they like the visual and
audio parts of horror films. This also shows me that my audience like films
with horrifying imagery in films like it 2017.
• How will your product appeal to this audience:
My product will appeal to my audience because in my film I will use a few
scary sound effects in my film and I will also have some spooky images in my
short film.

22. Interview 2
1. In your opinion what is the most important part of a horror film and why?
1. What is the most important aspect of a short film and why?
1. What camera techniques are most important for a horror film and why.
2. What is your favourite short film and why?
3. What is your favourite horror film and why?

23. Keeping the villain mysterious, not showing their identity of too much. This would keep
the audience curious and make them want to know who they are.
The characters. As it short it can be hard to have the audience connect, it's why some
short films can seem to make no sense. To counteract this, make the character the
main part of why the audience connects. Really put time into making them how you
want. For example if your short film revolves around someone around your age, try to
make them as like a teenager as you can. This would help to connect people in that
age category.
I think it would be close ups, to keep the audience up yo date on the characters
emotions, seeing them and their reactions can influence how the audience feels to
great effect.
This one https://youtu.be/BSYAPKgcgj0 I really liked it because of how it is slowly
becoming more and more relevant as we advance in technology, but mainly because
of the dark twist with baby and the chicken. It was the realization that caught me of
guard, but also made me like "damn, that was good".
Honestly, I don't really watch any that often, I have a poor memory for films. Also i don't
watch them as it's not a genre that I like. I know this doesn't really answer it.

24. Interview 2
• Observation:
My observation from the interview I did with will is that he knows a
bit about short film because the says the character is important in a
short film because if you don’t have a good character then the
audience doesn't know what they are watching.
• What this says about my audience:
This says that my audience like to keep the villain or monster a
mystery so they get a surprise while watching the film, because film
trailers normally shows you the monster and well you will know what
to look out for when you are watching where as if you keep the
monster a mystery you will get a surprise and you may actually get
scared seeing it the first time and the fil a quiet place did it really well.
• How will your product appeal to this audience:
My product will appeal to the audience because I will keep my villain a
mystery as long as a can.

25. Bibliography

26. Bibliography
1. Luke Simpson (2018) Target Audience Research Survey (18/04/18)
2. Josh Eastham. (2018) Target Audience Interviews (23/04/18)
3. Will Cave. (2018) Target Audience Interviews (23/04/18)
1. CryptTV. (2017). Kinderfanger. [Online Video]. 17 October 2017. Available from:
https://www.youtube.com/watch?v=k4pN4aym3a0 [Accessed: 19 April 2018].
1. CryptTV. (2017). SUNNY FAMILY CULT "Initiation" S1E1. [Online Video]. 20 October
2017. Available from:https://www.youtube.com/watch?v=w12v9NRBUZs&t=135s
[Accessed: 19 April 2018].
1. MakeDo Entertainment. (2016). The Jester. [Online Video]. 28 October 2016. Available
from: https://www.youtube.com/watch?v=HLHjyGNmm5U&t=430s [Accessed: 19 April
2018].
2. Michael Evans. (2013). 2AM: The Smiling Man - short film. [Online Video]. 23 July 2013.
Available from:https://www.youtube.com/watch?v=_u6Tt3PqIfQ [Accessed: 19 April
2018].
1. Luke Simpson . (1999). N/A. Available: https://www.surveymonkey.com/dashboard/.
Last accessed 18/4/18.