Web Strategy @ Upanz

•

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Updated slides from today's presentation. Same content updated for NZ context.

Empresariales Tecnología

Web Strategy

Design meets Business

2nd September 2008
Lulu Pachuau

Provoke Solutions

1

E.g.
2

Example web strategy project
• Client: IRL (Industrial Research Limited)
• Goal: Generate ideas and create a roadmap of how IRL can
use the internet to leverage its business.
• Business: science research, CRI
• What the client wanted...

“...from basket case to
case study”

3

What does this mean?

?

4

What…
5

Strategy is about...
• Focus

Focus

6

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

Web Strategy @ Upanz

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Presented by Jason Ulaszek and Brian Winters at Interactions '13 on January 28th, 2013. Have you ever been enlisted by your company or client to create a consumer “vision” for the evolution of their product or service? As design-thinking principles and activities continue to become centerstage in transforming business models, creating new products and services to meet consumer and market demand, we'll be counted on to leverage our skill to help inform business direction. So, how do you do it? Design research is critical. Creating foundational, living documentation about the needs, beliefs and behaviors of your customer is of the utmost importance. And, being able to identify needs, opportunities and the future direction for the business, based on both sound process and analytical thought, will be your keys to short and long-term success. In this session you'll learn how to turn design research activities into a mental model, identify potential new business opportunities and derive business and experience direction from your newly found consumer insight. And, you'll look like a freakin' rockstar in your company doing it.

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1. Web Strategy Design meets Business 2nd September 2008 Lulu Pachuau Provoke Solutions 1

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