60+ designers, developers, data mavens, and innovators transforming health and healthcare. Because someone else can go out and design the better internet ad.

1. HEALTH TECH:
HERE COME
THE INTERNET
KIDS!
LUMINARY LABS
WWW.LUMINARY -LABS.COM
@LUMINARYLABS

2. “The new generation expects
every drop of blood to have 3,000
data points that are collected and
stored for future use.”
-Vinod Khosla
Khosla Ventures

3. The Veterans
They could retire. But they haven‟t. They are now
long on health, both shaping the conversation
and bringing decades of experience to their health
tech investments.

4. THE VETERANS
John
Sculley
What He’s Doing Now
Partner at Sculley Brothers LLC, a VC firm
with a recent focus in innovations in U.S.
health care. Some of the company‟s
healthcare investments include Watermark
Medical, MDLIVE, Audax Health Solutions,
Modernizing Medicine, and Misfit Wearables,
where he is a Co-Founder.
What He Did Before
CEO of Apple, the ubiquitous technology
company, that designs, develops, and sells
consumer electronics, computer software and
personal computers, including the iPhone,
iPad and Mac personal computer.
Photo: Venturebeat

5. THE VETERANS
Jay
Walker
What He’s Doing Now
Curator & Chairman of TEDMED, an annual
health and medicine conference combining
“the nexus of health, information and
technology” with “compelling personal stories”
and “a glimpse into the future of healthcare.”
What He Did Before
Founder of Priceline, the popular online
discount travel site which currently has a
market cap over $57 billion. Mr. Walker has
started two other companies with over 50
million customers each and is the lead
inventor on over 700 patents.
Photo: Public Library of Science

6. THE VETERANS
Steve
Case
What He’s Doing Now
Chairman & CEO of Revolution, a VC firm,
which invests in disruptive and innovative
companies, especially in health, including
Runkeeper, SparkPeople, and Everyday
Health.
What He Did Before
CEO of America Online (AOL), a mass media
corporation that initially, through its online
software suite, allowed customers to access
the world‟s largest walled garden online
community. AOL helped make the Internet a
part of everyday life.
Photo: Case Foundation

7. THE VETERANS
Esther
Dyson
What She’s Doing Now
Chairman of EDventure Holdings, a VC firm
that invests in and nurtures start-ups.
EDventure Holdings has a focus on
preemptive healthcare through investments in
several health start-ups, including 23andMe,
where Ms. Dyson is a board member.
What She Did Before
Founder of EDventure Holdings, a
technology content specialist that analyzed
the impact of emerging technologies and
markets on economies and societies. It was
best known for its monthly newsletter,
Release 1.0, and its annual business
conference, PC Forum. EDventure holdings
was acquired by CNET in 2004.
Photo: Joi Ito

8. THE VETERANS
Tim
O’Reilly
What He’s Doing Now
Partner at O‟Reilly AlphaTech Ventures, a
seed stage investment firm focused on
emerging technologies and Sponsor of Strata
Rx Conference, a forum bringing together the
medical establishment and technorati to drive
big data and analytics innovations in
healthcare.
What He Did Before
Creator of the Global Network Navigator, the
first web site with clickable ads, which was
sold to AOL in 1995. GNN was launched as a
project of O‟Reilly Media, his technical
publishing company, which is an advocate of
leading-edge development and technology.
Photo: Takeshi Honma

9. THE VETERANS
Gerald
Levin
What He’s Doing Now
Chairman of StartUp Health, which brings
together investors, companies, universities,
entrepreneurs, foundations and other health
stakeholders with the goal of providing
technology, capital, community, support and
talent to build and sustain health companies.
What He Did Before
CEO of Time Warner, where he pioneered the
creation of HBO and helped develop the
modern cable industry. Mr. Levin negotiated
several prominent Time, Inc. mergers including
Warner Communications, Turner Broadcasting,
and CNN before being architect of the 2001
merger with AOL for $164 billion.
Photo: Heritage Channel

10. The Founders
They come to health as the founders of consumer
Internet and technology companies. Today they
are the founders, investors, and builders of the next
generation of health tech companies.

11. THE FOUNDERS
Kai Huang
& Charles
Huang
What They’re Doing Now
Founders of Blue Goji, a fitness start-up
seeking to “gamify” fitness, making it more
accessible, compelling, social, and fun
through integrating exercise with immersive
gameplay.
What They Did Before
Founders of RedOctane, producers of the
very popular Guitar Hero franchise of video
games, which was acquired by Activision in
2006 for $100 million.
Photo: Orange Photography

12. THE FOUNDERS
James
Park
What He’s Doing Now
Co-Founder & CEO of Fitbit, producer of
wearable activity trackers that allow users to
track their activity data online, with social
elements and motivational tools that help
keep users working toward their health goals.
What He Did Before
Co-Founder of Wind-Up Labs, a digital
company that created the digital photo sharing
service HeyPix. Acquired in 2005 by CNET
Network, where James then served as
director of product development.
Photo: LeWeb12 Conference

13. THE FOUNDERS
Linda
Avey
What She’s Doing Now
Co-Founder & CEO of Curious, a platform
where members come together to ask
questions about their health, find others who
share those questions, and explore and
discover insights.
What She Did Before
Sales executive, TIBCO Spotfire, a data
analytics and visualization platform. Linda was
also Co-Founder of 23andMe, a low-cost,
consumer-facing genetic testing company.
Photo: Luca Sartoni

14. THE FOUNDERS
Hesky
Kutscher
What He’s Doing Now
Co-Founder & CEO of CareDox, creators of a
cloud-based health information storage
technology that makes personal health
records easily accessible and securely
portable, including MotherKnows, a
full-service online health record specifically
designed for parents.
What He Did Before
Founder & CEO of Dailyshopper.com, which
notifies shoppers of special offers at local
stores. Dailyshopper.com merged with
ShopLocal.com and the company was
acquired by Gannett, Tribune and KnightRidder in 2004 for $75 million. Also Founder
of High Gear Media, a large network of
automotive websites and blogs.
Photo: Vicky Thompson

15. THE FOUNDERS
Alan
Blaustein
What He’s Doing Now
Co-Founder of CarePlanners, which works
collaboratively with families and professionals
to coordinate services for aging loved ones by
providing a cross-functional team of senior
care advisors.
What He Did Before
Co-Founder of OpenSky, an ecommerce
platform which connects creative small
businesses with consumers who can discover
and share unique finds that match their style.
Photo: Chicago Ideas Week

16. THE FOUNDERS
Samer
Hamadeh
What He’s Doing Now
Founder & CEO of Zeel.com, a mobile
wellness company that enables consumers to
find and book same-day, licensed, and vetted
wellness professionals “on demand” for
appointments in the home or office through a
mobile app.
What He Did Before
Co-Founder & CEO of Vault.com, a popular
online destination for professional resources
such as company and university profiles,
information on hundreds of occupations and
industries, articles on numerous workplace
topics, and a network of message boards for
professionals.
Photo: Lightspeed Venture Partners

17. THE FOUNDERS
Unity Stoakes
&
Steven Krein
What They’re Doing Now
Founder of StartUp Health, which brings
together investors, companies, universities,
entrepreneurs, foundations and other health
stakeholders with the goal of providing
technology, capital, community, support and
talent to build and sustain health companies.
What They Did Before
Built Webstakes/Promotions.com, a global
online advertising, direct marketing and
promotion firm which went public on the
NASDAQ before being acquired by iVillage in
2002. Steven Krein was CEO & Co-founder
andUnity Stoakes was CMO.
Photo: TechCrunch

18. THE FOUNDERS
Lisa
Maki
What She’s Doing Now
Co-Founder & CEO of Pokitdok, a health
marketplace directly connecting consumers
and healthcare providers through information
and price transparency.
What She Did Before
Co-Founder of BeliefNetworks, a predictive
analytics and semantic intelligence
technology startup that helped customers
turn data into actionable insights to optimize
content and advertising. BeliefNetworks was
acquired in 2010 by Benefitfocus.
Photo: Health2Con

19. THE FOUNDERS
Sonny
Vu
What He’s Doing Now
CEO & Co-Founder of Misfit Wearables,
makers of wearable sensor technology
products, including the Shine, an
inconspicuous personal activity tracker with a
novel syncing technology – users simply place
the device on their smartphone‟s screen.
What He Did Before
Founder and Chief Technology Officer of
FireSpout, a natural language software
company, and worked at Microsoft in research
on processing for speech recognition,
handwriting recognition, and parsing
applications.
Photo: Digital Health Summit

20. THE FOUNDERS
Alex
Jacobson
What He’s Doing Now
Co-Founder & Chairman of ImmunePath, a
biotechnology company that develops cell
therapies to treat the effects of radiation
exposure.
What He Did Before
Founder of Shop.com, a multi-vendor
shopping and comparison website, which
became an Idealab company and was
acquired by Altura Ventures in 2003.
Photo: Gabriela Hasbun

21. THE FOUNDERS
Nat Turner
& Zachary
Weinberg
What They’re Doing Now
Founders of Flatiron Health, a health care
tech company that is focused on bringing the
power of big data to healthcare through tools
like Oncology Cloud, the largest and most
comprehensive clinical intelligence platform
for cancer care providers.
What They Did Before
Founders of Invite Media, an advertising tech
company that built Bid Manager, the industry‟s
first enterprise platform for real-time purchase
and optimization of online media. Invite Media
was acquired by Google in 2010 for $81
million.
Photo: FlatIron Health

22. THE FOUNDERS
Max
Levchin
What He’s Doing Now
Founder of Glow, an app that helps women
know when they are most fertile by using data
science. This allows women to improve their
chances of pregnancy without medical
treatments, an important consideration given
that many healthcare plans don‟t cover fertility
treatments.
What He Did Before
Co-Founder & CTO of Paypal, the global
online payment company which went public in
2002 and was acquired later that year by
eBay for $1.5 billion.
Photo: TechCrunch

23. THE FOUNDERS
Joshua
Kushner
What He’s Doing Now
Founder of Oscar, a health insurance start-up
aiming to simplify and improve the customer
experience through transparency, data, and
design. Joshua is also Founder of Thrive
Capital, a VC investment firm with
investments in Groupme, Kickstarter,
Instagram, and other successful start-ups.
What He Did Before
Co-Founder & Chief Strategic Officer of
Vostu, the largest social games developer in
Brazil and Latin America, which he cofounded with Daniel Kafie and Mario
Schlosser, a co-founder of health-insurance
start-up, Oscar.
Photo: Buck Ennis

24. THE FOUNDERS
Kevin
Nazemi
What He’s Doing Now
Co-Founder of Oscar, a health insurance
company aiming to simplify and improve the
customer experience through transparency,
data, and design.
What He Did Before
Founder at Done, a virtual assistant service
that employed local “Doers” and experts to
help people get things done. Prior to starting
Done, he a Marketing Director at Microsoft.
Photo: MSNBC

25. THE FOUNDERS
Christine
Lemke
What She’s Doing Now
Co-Founder of AchieveMint, a platform that
rewards users with cash and merchandise
for healthy behavior by tracking users‟ data
from popular social and health apps.
Achievemint can be easily integrated into
apps, providing developers greater potential
engagement with their users.
What She Did Before
Co-Founder & Chief Operating Officer of
Sense Networks, creators of machine learning
applications for mobile data, deploying this
technology for predictive analytics in
advertising.
Photo: Christine Lemke

26. THE FOUNDERS
Mario
Schlosser
What He’s Doing Now
Co-Founder of Oscar, a health insurance
company aiming to simplify and improve the
customer experience through transparency,
data, and design.
What He Did Before
Co-founder and Chief Scientist at Vostu, the
largest social games developer in Brazil and
Latin America.
Photo: Mario Schlosser

27. THE FOUNDERS
Chrysi
Philalithes
What She’s Doing Now
Chief Digital Officer at (RED), a company that
has raised over $200M by partnering with
iconic brands to turn their products (RED) in
order to raise money to fight the spread of
AIDS in Africa. She leads initiatives in
marketing, communications, and strategy.
What She Did Before
European Marketing & Communications
Director and founding member of Espotting,
Europe‟s first search marketing ad network,
supplying pay-per-click ads to numerous
websites, including Yahoo!, Lycos, Alta Vista
and Ask.
Photo: Allison Joyce/Insider

28. THE FOUNDERS
Jeff
Smith
What He’s Doing Now
CEO of Ingram Medical, which specializes in
serving patients with diabetes by shipping
testing supplies and medications directly to
the customer‟s home on a monthly basis,
saving their customers time and expense.
What He Did Before
Co-Founder & Chairman of Cerberian, a webfiltering provider for multiple computer
systems, including both Microsoft Windows
and GNU-Linux.
Photo: Ingram Medical

29. THE FOUNDERS
Gabriel
Vanrenen
What He’s Doing Now
Co-Founder at Skimble, a graduate of Rock
Health that develops fitness apps combining
community, dynamic workouts and progress
tracking to keep users motivated and active.
What He Did Before
Founder & Chief Technology Officer at Flurry,
a mobile app analytics company that provides
insights about how consumers interact with
their mobile applications. Over 125,000
companies use Flurry in over 400,000
applications.
Photo: Find the Best

30. THE FOUNDERS
Aza
Raskin
What He’s Doing Now
Vice President at Jawbone, a wearables
company which acquired his services through
an acquisition of Massive Heath, where he
served as Founder & CEO). At Jawbone he is
designing the software and experience of UP,
its health tracking wristband and app.
What He Did Before
Head of User Experience at Mozilla Labs,
where he helped design and ship Firefox to
hundreds of millions of users. He led projects
such as Tab Candy, Ubiquity, Jetpack, new
mobile interfaces, and geo-location
specifications.
Photo: Wired UK

31. THE FOUNDERS
Naveen
Selvadurai
What He’s Doing Now
Head of Mobile Team at Oscar, a health
insurance start-up aiming to simplify and
improve the customer experience through
transparency, data, and improved design.
What He Did Before
Co-Founder of Foursquare, a locationbased social network that helps you discover
your world with the help of friends and other
foursquare users.
Photo: Claudia Hehr Photography

32. THE FOUNDERS
Tan Le
What She’s Doing Now
Founder & CEO of Emotiv Lifesciences,
developer of cutting-edge wireless EEG
systems enabling revolutionary braincomputer interfaces, eventually enabling
widely accessible brain screening to catch
early signs of mental and neurological
conditions.
What She Did Before
Co-Founder of SASme International,
a wireless technology company that provided
Short Message Peer-to-Peer (SMPP)
platforms to telecom carriers and content
aggregators.
Photo: GE

33. THE FOUNDERS
Monisha
Perkash
What She’s Doing Now
Co-Founder & CEO of LUMO BodyTech, a
wearables company that launched the
LUMOback, a wearable sensor and
smartphone app that helps users improve
their posture, leading to improved fitness,
appearance, confidence, and reduced back
pain.
What She Did Before
CEO & Co-Founder of TuitionCoach, a
personalized financial guidance website that
helps college students and their families
navigate the financial and administrative
process of higher education. It was acquired
by SimpleTuition in 2009.
Photo: Women 2.0

34. THE FOUNDERS
Bryan
Sivak
What He’s Doing Now
Chief Technology Officer (CTO) of the U.S.
Department of Health and Human Services
(HHS), where he‟s responsible for “helping
harness the power of data, technology, and
innovation to improve the health and welfare
of the nation” and bring a culture of innovation
to HHS.
What He Did Before
Prior to his involvement in government, Bryan
in 2002 co-founded InQuira, Inc., a producer
of service knowledge management software,
acquired by Oracle in 2011. He also founded
Electric Knowledge LLC, one of the first
natural language search engine on the web in
1998.
Photo: GovTech

35. THE FOUNDERS
THE FOUNDERS
Barney
Pell
Barney
Pell
What He’s Doing Now
What He’s Doing Now
Advisor to Surveyor Health, which offers a
personalized drug assessment tool designed
to show users drug-drug interactions, as well
as adverse drug side effects, making it a
valuable tool for Medication Therapy
Management and Medication Reconciliation.
Advisor to SURVEYOR Health, (formerly
PharmaSURVEYOR) which offers a
personalized drug assessment tool that shows
users drug-drug interactions and potential
adverse side effects, making it a valuable tool
in managing therapy and medications.
What He Did Before
Co-Founder & Chief Technology Officer at
Powerset, a natural language technology from
PARC, the former Xerox Palo Alto Research
Center, which was sold to Microsoft in 2008
for $100 million.
What He Did Before
Co-Founder & Chief Technology Officer at
Powerset, a natural language search engine
which enables users to search in ordinary
language rather than keywords. The company
was acquired by Microsoft in 2008.
Photo: Thiel Fellowship

36. The Next Generation
Having cut their teeth as consumer Internet and
technology designers, developers, data scientists,
and marketers, this wave of talent has been
recuited by the companies about to transform
health and health care.

37. THE NEXT GENERATION
Sharon
Knight
What She’s Doing Now
Founder of Avik Ventures, where she invests
in and advises several early stage
companies, many with a focus on tech
enabled healthcare. She is consults as
Patient Engagement Solutions Expert at
AVIA, an innovation accelerator that partners
with healthcare providers to deliver
technology-enabled care.
What She Did Before
SVP of Electronic Arts, the multinational
video game company, where she
consolidated several disparate service
functions globally into a cohesive
organization and acted as general manager
for this portfolio of businesses.
Photo: Watermark

38. THE NEXT GENERATION
Adam
Bosworth
What He’s Doing Now
Founder & Chief Technology Officer at Keas,
a social, gamified wellness program for the
workplace that uses team dynamics and
rewards to drive healthier habits, weight loss,
greater interest in health, and greater
employee happiness.
What He Did Before
Vice President of Engineering at Google, the
Internet search giant, where he built and
managed Google Docs, Gmail, Calendar,
Spreadsheets, Blogger, API‟s and helped start
and run Google Health.
Photo: Pinar Ozger

39. THE NEXT GENERATION
Monica
Rogati
What She’s Doing Now
Vice President of Data at Jawbone, a
wearables company, where she is
spearheading efforts to build more robust
data-mining capabilities into UP and
accompanying software, combining wearable
computing, quantified self & personalized
healthcare.
What She Did Before
Senior Data Scientist at Linkedin, the
professional social networking site, where she
worked to develop machine learning and
recommendation functionalities including
“Talent Match”, “People You May Know”, and
“Groups You May Like”.
Photo: O'Reilly Media

40. THE NEXT GENERATION
Jeff
Hammerbache
r
What He’s Doing Now
Chief Scientist at Cloudera, a leader in
enterprise analytic data management, which
recently partnered with Mt. Sinai to apply the
power of its Big Data platform to develop
solutions designed to enable scalable data
analysis to solve medical challenges.
What He Did Before
Data Team Manager at Facebook, the social
networking giant, where he built platforms
for data collection, management and
analysis, including application of statistics
and machine learning tools.
Photo: Albert Chau

41. THE NEXT GENERATION
Dave
Chase
What He’s Doing Now
Senior VP at WebMD, former CEO & Founder
Avado (acquired by WebMD). Avado is a
Patient Relationship Management platform
that improves communication between
providers and patients, lowers the overhead
burden on providers, and improves patient
education and treatment adherence through
customizable tracking.
What He Did Before
Global Industry Director-Healthcare at
Microsoft, the multinational software giant,
where he focused on launching start-ups
within Microsoft, including Microsoft‟s Health
business. He also held other leadership
positions in various companies.
Photo: Idea Mensch

42. THE NEXT GENERATION
Christine
Brumback
What She’s Doing Now
Director of Product Development at Fitbit,
producer of wearable activity trackers that
allow users to track their activity data online,
with social elements and motivational tools
that help keep users working toward their
health goals.
What She Did Before
Front-End Developer, Producer and Product
Manager, at various companies, including
Hopelab and Rodale, as well as at the
Discovery.com.
Photo: Mix Panel

43. THE NEXT GENERATION
Mike
Onorato
What He’s Doing Now
iOS Engineer at Oscar Insurance, a health
insurance start-up aiming to simplify and
improve the customer experience through
transparency, data, and design.
What He Did Before
iOS Engineer Software Engineering at
GameChanger Media, a software producer
that helps local sports teams stay organized
and connected; Manager at Next Jump, a
New York-based loyalty and E-commerce
platform.
Photo: Mike Onorato

44. THE NEXT GENERATION
Anna
Larson
What She’s Doing Now
Co-Founder of Hale Health, a company that‟s
improving the primary care experience
through remote diagnosis and treatment.
What She Did Before
iPhone/iPad Carrier Marketing Manager at
Apple, the ubiquitous technology company,
where she managed the global marketing
launch for iTunes and developed marketing
strategy for iPhone and iPod Touch apps.
Photo: Anna Larson

45. THE NEXT GENERATION
Albert Lee &
Mike Lee
What They’re Doing Now
Founders of MyFitnessPal, a combined app
and website with over 40 million users who
track, learn about, share, and improve their
health and wellness with the support of a
nutritional database featuring over 3 million
foods.
What They Did Before
Various High-Level Positions at tech
tompanies, including eBay, Paypal, Yahoo,
Palm, and Handspring, andWebjuice, where
Albert served as VP of Marketing, and NextC,
where Mike was a Co-Founder.
Photo: MyFitnessPal

46. THE NEXT GENERATION
Jennifer
Wong
What She’s Doing Now
Founder & CEO at Alt12 Apps, a leading
mobile developer of social health apps for
women and parents that provides information
and a social community around fertility,
pregnancy, and motherhood.
What She Did Before
Marketing Director of Gracenote, which
maintains the largest worldwide database of
music and video information and provides
media management technology used across
mobile, automotive, portable, home, and PC
markets. Sony acquired the company in
2008 for $260 million.
Photo: Catherine Ledner

47. THE NEXT GENERATION
Tomer
Shoval
What He’s Doing Now
CEO & Co-Founder of Simplee, a payment
platform offering rapid online and POS
payment and centralized information of users‟
medical insurance accounts. Providers get
lower-cost, faster payments while patients get
a clear snapshot of her medical bills across
providers.
What He Did Before
Managing Director of Shopping.com North
America, a leading price comparison shopping
site with 100M monthly consumers.
Shopping.com was acquired by eBay in 2005
for $634 million.
Photo: BizJournal

48. THE NEXT GENERATION
Rebecca
Woodcock
What She’s Doing Now
Founder & CEO of Cake Health, a web and
mobile app that helps individuals and families
track, manage and reduce their healthcare
costs.
What She Did Before
Market Research Manager at Ipsos, where
she ran quantitative research projects for
companies across tech and media, including
Intel, Google, Sprint, and LG.
Photo: FounderLy

49. THE NEXT GENERATION
Ari
Tulla
What He’s Doing Now
CEO & Co-Founder of BetterDoctor, an app
and website for simple, transparent doctor
discovery using an online marketplace where
users can search for doctors and dentists
nationwide given their insurance provider and
the type of care needed.
What He Did Before
Head of App Studio at Nokia, a leading mobile
phone supplier, where he founded Nokia App
Studio and Nokia App Wizard, leading to the
development of numerous innovative apps
and games for the Nokia platform.
Photo: LeWeb

50. THE NEXT GENERATION
Abbe
Don
What She’s Doing Now
Vice President of User Experience at
ePocrates, which makes mobile and online
health software that provides drug and
disease information and diagnostic tools to
healthcare providers to aid decision making.
ePocrates was acquired by athenahealth in
2013 for $293 million.
What She Did Before
Numerous numerous interaction design
roles, including several leadership positions,
at Hewlett-Packard, Apple, IDEO, and The
Walt Disney Company.
Photo: N/A

51. THE NEXT GENERATION
Dan
Byrne
What He’s Doing Now
Co-Founder & Chairman of Lincor Solutions, a
provider point of care computing platforms for
hospitals and other care providers, including
MEDIVista
which provides secure bedside
access to records and management systems
for medical professionals while providing
entertainment, education, and communication
for patients.
What He Did Before
Vice President at Apple, the ubiquitous
technology company, where he led
manufacturing, distribution, procurement and
customer services for Europe then for the
Americas.
Photo: it@cork

52. THE NEXT GENERATION
Eve
Phillips
What She’s Doing Now
CEO & Co-Founder of Empower Interactive,
a provider of an online behavioral health
platform that teaches evidence-based
computer-assisted therapy to individuals for
managing stress, anxiety and depression.
What She Did Before
Vice President of Products at eCert, an email
trust authority that prevents email fraud to
businesses, governments, and other
organizations with a strong presence in
financial services. She‟s also been a
member of various investment teams.
Photo: Eve Phillips

53. THE NEXT GENERATION
Ryan
Howard
What He’s Doing Now
CEO & Founder of Practice Fusion, a start-up
that provides physicians and medical
professionals with a free, advertisingsupported, web-based electronic medical
record, thus building a large de-identified
clinical dataset. He‟s also Co-Founder of
100Plus, a personalized health prediction
start-up.
What He Did Before
Director of Professional Services/Training at
Grand Central Communication, a web-based
voice communications platform which became
Google Voice being acquired by Google in
2007.
Photo: Forbes

54. THE NEXT GENERATION
Jennifer
Chung
What She’s Doing Now
Co-Founder of Kinsights, an online digital
health platform for parents. Parents can
securely upload their child‟s health
information onto the site and connect with
other parents to share information, advice,
and products.
What She Did Before
Business Development & Product Manager
at CNET, a consumer technology focused
website featuring news, reviews, articles,
blogs and podcast. CBS Interactive acquired
CNET in 2008.
Photo: Jennifer Chung

55. THE NEXT GENERATION
Cedric
Hutchings
What He’s Doing Now
CEO of Withings, a consumer electronics
company that develops smart products to
improve users‟ lives. Using connected devices
such as scales, baby monitors and activity
trackers the company is developing an
ecosystem to help users monitor and improve
their wellbeing.
What He Did Before
Product Manager at Inventel, a consumer
electronics and communication systems
company, which was acquired in 2005 by
Thomson (now Technicolor), where he then
served as Marketing Director.
Photo: LeWeb

56. THE NEXT GENERATION
Caitlin
Collins
What She’s Doing Now
Vice President of Operations at Mango
Health, a health app startup that helps users
manage medication and supplement
regimens through game mechanics and
design.
What She Did Before
User Acquisition Manager at TinyCo, a
mobile gaming company that has created
games such as Tiny Monsters, Tiny Village,
Tiny Zoo Friends and Super Slots.
Photo: Caitlin Collins

57. THE NEXT GENERATION
Randy
Womack
What He’s Doing Now
Chief Operating Officer at Castlight Health, a
web application that helps individuals make
better healthcare choices by providing clarity
on healthcare costs, usage, coverage, and
choices, thus lowering costs for the consumer,
employers and health plans.
What He Did Before
Chief Information Officer & Vice President of
Operations at SuccessFactors, a business
execution software company with over 15
million users worldwide.
Photo: Castlight Health

58. THE NEXT GENERATION
Halle
Tecco
What She’s Doing Now
Co-Founder & CEO of Rock Health, a
business accelerated wholly-devoted to
funding and supporting start-ups at the
intersection of health care and technology,
and to building tools that will fundamentally
change health care.
What She Did Before
Financial Analyst at Intel, the multinational
semiconductor chip maker, and Business
Development Manager-Mobile App Store at
Apple, the ubiquitous technology company,
where she covered the health and wellness
app vertical.
Photo: Abedare Ventures

59. THE NEXT GENERATION
Ethan
Fassett
What He’s Doing Now
Vice President of Product at BASIS Science,
a wearable technology company in the
health/wellness and fitness markets, where he
heads product strategy and management,
helping to drive innovation and operations
across the company.
What He Did Before
Senior Vice President of Product at GREE
International, a large social-mobile gaming
company, where he drove product strategy for
GREE‟s global mobile gaming platform and
launched GREE‟s first global gaming platform
in the US market.
Photo: Joi Ito

60. THE NEXT GENERATION
Fiona
Smythe
What She’s Doing Now
Vice President of Strategy at mscripts,
the first comprehensive mobile solution for
pharmacies. It enables consumers to
manage prescriptions and related health
information directly from a mobile device,
driving higher adherence, while pharmacies
gain improved customer loyalty and higher
revenues.
What She Did Before
Business Manager at Amazon Marketplace,
where she managed the Used and Rare
Books Division and the Home Division.
Photo: Fiona Smythe

61. THE NEXT GENERATION
Jana
Good
What She’s Doing Now
Vice President of Marketing at Omada
Health, a digital health start-up focusing on
reducing the impact of chronic disease. Their
first product, Prevent, is a 16-week online
diabetes prevention program based on the
landmark Diabetes Prevention Program
(DPP) clinical trial.
What She Did Before
Marketing Director of CitySpan, a web-based
software company that serves public
agencies, non-profits, and foundations with
client tracking and grants management
solutions.
Photo: Prevent

62. THE NEXT GENERATION
Doug
Hirsch
What He’s Doing Now
CEO & Co-Founder of GoodRX, an online
platform and app that brings transparency to
the prescription drug market by offering the
first drug price comparison tool with prices
from pharmacies across the country.
What He Did Before
Vice President of Product at Facebook, where
he launched Facebook‟s photo sharing
product and launched Facebook‟s high school
product. He was also an early employee at
Yahoo, holding various leadership roles there.
Photo: Forbes

63. THE NEXT GENERATION
Julie
Yoo
What She’s Doing Now
Co-Founder & Chief Product Officer at
Kyruus, a Big Data company that enables
hospitals and health systems to maximize
the value of their physician networks by
leveraging data measuring the variation
among physicians across several
dimensions.
What She Did Before
Sales Engineer Team Lead at Endeca
Technologies, a provider of ecommerce
search, business intelligence, and data
management solutions, acquired by Oracle
in 2011 for $1.1 billion.
Photo: Julie Yoo

64. THE NEXT GENERATION
Anil
Pillai
What He’s Doing Now
Founder of HealthLucid, an early stage
technology healthcare startup, which helps
reduce healthcare costs, and make informed
data-driven decisions on hospitals,
physicians and procedure costs.
What He Did Before
Vice President & Chief Architect at Nextag,
a price comparison service website for
products, travel, and education.
Photo: Anil Pillai

65. THE NEXT GENERATION
Sean
Duffy
What He’s Doing Now
Co-Founder & CEO of Omada Health, a
digital health start-up focusing on reducing
the impact of chronic disease. Their first
product, Prevent, is a 16-week online
diabetes prevention program based on the
landmark Diabetes Prevention Program
(DPP) clinical trial.
What He Did Before
People Analytics Associate at Google,
where he analyzed human resources trends
using statistical models built on internal data
and helped develop Google‟s global internal
performance management system.
Photo: Forbes

66. THE NEXT GENERATION
Jeff
Cutler
What He’s Doing Now
Executive Vice President & General Manager
of Vitals, an online resource which gives
consumers data-driven personalized tools to
help them find the right doctor or health facility
and prepare for appointments.
What He Did Before
Chief Revenue Officer at Answers.com &
WikiAnswers.com, an internet-based
knowledge exchange, where he was
responsible for business development,
marketing, product management, content,
advertising sales, and US operations.
Photo: Vitals

67. And Then There is…
Meet the Luminary Labs team.

68. LUMINARY LABS
Jen van der
Meer
What She’s Doing Now
Chief Strategy Officer, Luminary Labs and
Managing Member, Luminary Labs Ventures,
an early stage investment firm focused on
industries - such as health - where there is
great friction and incumbents struggle to
adapt to new technologic, economic, political,
and social norms.
.
What She Did Before
Previously Jen held executive management
roles at Organic, and Frog Design, and
Dachis Group, a social data consulting and
software company, which acquired social
data + community company Drillteam, where
Jen was a partner.
,.
Photo: O‟Reilly Conferences

69. LUMINARY LABS
Sara
Holoubek
What She’s Doing Now
CEO of Luminary Labs a strategy and
business transformation consultancy known
for operationalizing innovation in the
healthcare sector. She currently serves on
the Pioneer Advisory Group for the Robert
Wood Johnson Pioneer Fund, and is a formal
adviser to, and investor in, several private
sector companies.
What She Did Before
Previously, Sara served as iCrossing„s Chief
Strategy Officer, and the President of
SEMPO, the global trade organization for the
search marketing industry. Prior to this
experience, Ms. Holoubek held strategy roles
with interactive agencies Organic and Blue
Dingo.

70. WELCOME TO LUMINARY LABS
We are a new kind of problem-solving
organization built on tapping into a broad
network of experts to create resilient
strategies and programs in an agile and
collaborative way.
We have deep roots in business planning,
technology, innovation, and design, and
know that outcomes are measured in how
ideas can become reality for your
organization and your customers.
70

71. WHAT WE‟RE WORKING ON NOW:
HEALTH DATA CHALLENGES
Learn how we help private, non-profit, and government organizations apply
the best practices of the leading tech incubators and accelerators to
identify the most innovative uses of data to improve health or healthcare.
HealthDataChallenges.com is home to the most comprehensive public
database of health challenges from across the web, and is home to The
Health Data Challenge Series, a program of the Health Data Consortium
and powered by Luminary Labs.
www.healthdatachallenges.com
@HDChallenges
71

72. A CALL-TO-ACTION
Most of our design, data, and tech peers are still focusing their
energies designing and developing for the upper half of Maslow‟s
hierarchy of needs.
Like this.
Buy that.
Follow me.
And yet the very same technology can serve greater societal needs,
namely, health and healthcare.
Instead of spending your time getting someone to like this, buy that, or
friend me, use your skills to improve health, prevent disease, and lead
healthy, productive lives (at a lower cost.)

73. MASLOW‟S (INTERNET) HIERARCHY OF NEEDS
SelfActualization
Esteem Needs
Social Needs
Safety needs
Underserved
Physiological Needs

74. WHY WE ARE BULLISH ON INTERNET KIDS
1. Design. Delightful design, and design in everything.
2. Agility. The agility to withstand turbulence is achieved through
rapid development cycles, customer responsiveness, and
constant iteration.
3. Data. Surpassing the obvious task of integrating existing data
sets; the expectation is that everything produces, collects, and
utilizes data in new and novel ways.

75. STILL NOT CONVINCED?
National Healthcare Expenditure =
$2.7 Trillion
National Advertising Expenditure = $152 Billion
National Online Advertising Expenditure = $37 Billion

76. “There has never been a better
time to be an innovator and
entrepreneur at the intersection
of health, health care and data.”
-Todd Park,
CTO of the United States of America

77. COME JOIN THE
INTERNET KIDS
LUMINARY LABS
WWW.LUMINARY -LABS.COM
@LUMINARYLABS