We often think about design in terms of product or service strategy, but what about the design of companies? In the words of Phin Barnes of First Round Capital: “Entrepreneurs are the designers of companies. Great startup CEOs recognize very early that their job is not to build a product, but to build a company — defined by mission, values, and culture.” Recently, organizations large and small have radically rethought company design by embracing employee-favorable policies such as establishing livable wages, developing creative equity plans, offering paid parental leave policies, and even pulling out of an entire state in protest of discrimination. In addition to sending a strong signal that people come first, these organizations are also making an economic argument to investors that employee-friendly policies pay dividends in reduced turnover and improved business outcome. In this talk, Sara Holoubek, CEO of Luminary Labs, shares the forces behind this sea change as well as practical examples from companies featured in The Human Company Playbook, including Plated, Etsy, Pinterest, and General Assembly.