1.
What if it was actually simple to replace your income, not some
super-complicated 25 step process that a “guru” tells you, you
need to complete before ever making a penny?
Secret 1: Decision
If you are like most of my clients, you are probably what I call
“multi-passionate.” You’re a high achiever with a lot of interests,
which is usually good! But for this first step, you must choose
ONE of those passions.
The word “decision” literally means “to cut off”. You must
choose one area of expertise for your business, so you can bring
the full force of your focus and attention, which will be
necessary to gain life-changing momentum.
So for the next 90 days, pick the ONE passion you’re most
excited to pursue right now, knowing you can always shift and
pivot later if you want to. You’ll only gain clarity about this after
you get started.
If you have trouble picking one idea and sticking with it, give
this a try, and you’ll finally see results when you focus on just
one thing.

2.
Secret 2: Mindset
Here, you learn to think better thoughts. Whether or not you’re
aware of it — and most people are completely oblivious — you’re
probably living out someone else’s negative thought patterns,
imprinted on you when you were a child, and reinforced
throughout your life.
These include fear and self-doubt — by default — until you
intentionally choose to change those thoughts.
The good news is, once you choose to think differently, you are
immediately empowered to change your life and business.
Bottom line: Make strengthening your mindset a conscious,
non-negotiable part of growing your business.
Secret 3: Niche
It’s time to dive in on exactly who you serve and exactly why you
are uniquely qualified to serve them! Also called identifying
your client avatar, your niche, or your ideal client, we’re going to
take a unique approach to this critical step that’s going to leave
you feeling AH-MAZING, too!
How do you know when you’ve nailed your niche? You get
messages like this one from your new clients!

3.
“I also wanted to mention that you are amazing at what you
do! I’ve gotten into several of your YouTube videos and it feels
like you’re talking directly to me sometimes!”
Secret 4: Offer
The best way you can simultaneously help others while living
life on your own terms is to create a premium-priced program
that helps them strategically solve a pressing problem. This is
the path for you to start replacing your income!
Don’t struggle to sell a bunch of low-priced products or services
that aren’t adding up quickly enough.
Shift it and charge income-replacing money to serve your clients
or customers at a high level.
Secret 5: Marketing
Let’s learn to take some simple, aligned actions, daily, on the
side of your job or whatever else you have going on in your life
right now. There’s no need to be overwhelmed, because with
this strategy, you’re going to be able to let go of FOMO (Fear Of
Missing Out) and focus on showing up, connecting, and selling
in a way that feels GOOD…and doesn’t take every single second
of your spare time!
If you, like so many entrepreneurs, struggle with FOMO, first
give yourself permission to focus down in your marketing

4.
efforts, and then, choose just 1 strategy or platform that you
already love to focus on, you guessed it, the next 90 days.
Secret 6: Visibility
When building relationships with potential clients, you must
first establish your “know, like, and trust “factor.
This comes by consistently delivering REAL value, and while
that term may feel elusive, it’s totally determined by who your
niche is, and what they consider valuable!
So get visible, ask lots of questions, give lots of answers, and
you’ll start to learn what they value and most want from you.
Secret 7: Sales
The word “sales” strikes fear into the heart of many a new
entrepreneur, but it’s totally possible to sell in a non-icky, non-
pushy, non-salesy way!
We’re talking about trust-based transactions.
How good does that feel?
When you truly connect with your potential clients with the
right attitude, intentions, and detachment from the outcome,
there’s no pressure on either side, and the conversations are
natural, exciting, and income-producing!

5.
Now I know that this can feel really confusing, overwhelming,
intangible, or out of reach, but all I’m really describing here is
building a relationship where the intention is to learn whether
you’re a good fit for each other.
Conclusion
So there you have it, the 7 secret to replacing your income, so
that you can quit or stay out of your 9–5 for good!
I want to see more talented people sharing people sharing their
ideas in the world. But that won’t be possible until they’re able
to create lasting, successful careers for themselves.
What does it take to create the career you want? It’s no secret
that the world of work has changed, and we’re shifting toward
an ever more entrepreneurial, self-reliant, work-from-wherever-
you-are economy. That can be a liberating force, and many
professionals dream of becoming independent, whether by
starting their own businesses, becoming consultants or
freelancers, or developing a side hustle.
But there’s a major obstacle professionals face when they
contemplate taking the leap: how to actually make money doing
what they love. You may have incredible talent and novel ideas,
but figuring out how to get started, building your reputation, in
a new realm, developing multiple revenue streams, and bringing
in a steady flow of new clients can be a daunting prospect.

6.
Lumka Stuurman, a successful entrepreneur and author, has
done it all. And in Monetize U she provides a blueprint for
professional independence, with insights and advice on building
your brand, monetizing your expertise, and extending your
reach and impact online.
This program will be your hands-on-guide to building a
portfolio of revenue streams online, so that you can liberate
yourself financially and shape your own career destiny.
The internet and our globalized economy have given us the
possibility of reaching millions of people, working on our own
terms, and enjoying unlimited income potential.
But for too many professionals, that’s just not been the reality.
Instead, we live in a world where “success” has increasingly
been decoupled from income. In the course of my business, I’ve
run across way too many top-notch professionals who are
excellent at what they do, yet struggle to earn what they’re
worth.
You can be talented and well regarded , but unless you’re very
deliberate about the choices you make, you may end up earning
little for your efforts.
This program distils the secrets I’ve learned in the past 7 years
as an online business coach- practical hands on advice about

7.
how to monetize your expertise and build a sustainable, thriving
business online.
Whether you’re an entrepreneur, an aspiring entrepreneur, or
an employed professional seeking to maximize your income and
impact, I will give you proven strategies that will help you
develop new income streams that leverage the work you’re
already doing, and open up new opportunities for freedom and
flexibility.
I’ll show you how to make money in the uneasy economic
environment in which we find ourselves today and create
multiple, sustainable sources of income.
Go to: www.ladieswithhighheelshighgoals.com/monetizeu