Choosing the right accountant for your business

A Business Owner’s Guide
E3 Business Accountants Limited
How to Choose the Right
Accountant for Your Business

INTRODUCTION
Not all accountants are created equal when it
comes to the services they offer their clients.
If you want your business to be the best it can
be, then choosing the right accountant is one
of the most important decisions you need to
make…
Jamie Tulloch
Managing Director
E3 Business Accountants
jamie@e3accountants.co.nz

Is your current accountant up to the
task or just an interested bystander?
Here are 18 questions to benchmark
your accountant against what you can
have from your accountant.
You pay good money to your accountant
and you need to know if your accountant
offers every possible service in response.

1. UP FRONT PRICING
Does your accountant
guarantee a fixed price for
your annual accounts?
What else do you buy
where the price is
unknown until you get the
bill?

No surprises, you
know the cost
before we start
the work.
Up Front Pricing
Your accountant: Yes or No?
E3 Business Accountants 


2. TIME OR VALUE BASED BILLING?

Value Based Billing

charge you in 6, 10 or 15
minute intervals? If so,
there is no incentive to
complete your work
quickly. Why hurry if every
minute gets billed?
FreeDigitalPhotos.net | DigitalArt

3. GUARANTEED DELIVERY DATE

Guaranteed Delivery Date

Can your accountant
guarantee to deliver your
accounts on the exact day
you need them? If not,
what sort of example is
coming from your so-called
trusted business advisor?

4. TAX PLANNER CALENDAR

Tax Planner Calendar

Planning tax payments can
be a headache. Does your
accountant provide you
with a tax planner listing
the date and amount of tax
you need to pay up to 12
months in advance?

5. FINANCIAL RECORDS FOLDER

Financial Records Folder

Are you given a 12-month
folder so that when you
present your work at the
end of the year, it’s tidy
and orderly? Orderly
records help reduce your
accounting fees.

6. TIPS TO REDUCE YOUR ACCOUNTING FEES

Tips to Reduce Your Accounting Fees

show you how to save
money on your annual
accounting work?
(Ask us for our e-book “58 Tips
On How to Reduce Your
Accounting Fees”.)
FreeDigitalPhotos.net | Stuart Miles

7. FAST RESPONSES

Fast Responses

Are your emails or phone
calls answered the same
day?

8. FEE REBATE FOR EARLY PAYMENT

Fee Rebate for Early Payment

Do you get a rebate for
paying your fees early?
Probably not - most
accountants don’t know
how much they’re going to
bill you until every minute
is added up.
FreeDigitalPhotos.net | Kittisak

9. FREE QUESTION AND ANSWER SERVICE

Free Email Q & A Service

Does your accountant offer
to answer simple
accounting, tax and
business questions within
24 working hours – without
charging you?

10.NZ S BEST BUSINESS AND TAX TIPS
NEWSLETTER

Business & Tax Tips

Does your accountant provide you with
business and tax tips via email?
‘

11.FINANCIAL ANALYSIS

Financial Analysis

Can your accountant
analyse your key
performance indicators live
on screen so you can test
the outcome of strategic
decisions BEFORE you
commit to them?

12.KEY PERFORMANCE INDICATORS

Key Performance Indicators

understand the key
performance indicators of
your business and offer
reports alongside your
annual accounts?

13.BENCHMARKING AGAINST COMPETITORS

Benchmarking

know if you are a top
performer or a cellar
dweller? You should know
exactly where you stand
and what to change to
become one of the best.

14.INSTITUTE OF CHARTERED ACCOUNTANTS

Institute of Chartered Accountants

Are your accountant’s
procedures and practices
audited by the New
Zealand Institute of
Chartered Accountants?

15.EXIT AND SUCCESSION STRATEGIES

Developing Exit Strategies

Does your accountant give
you advice on how to
maximise the tax free value
of your business? Don’t
plan your succession from
your hospital bed – start it
now.

16.ONE FREE MEETING EVERY YEAR

One Free Meeting Every Year

Does the senior partner of
your accounting firm meet
with you at least annually to
talk through business
concerns and
opportunities?
Is it free?
Gross
Profit


Complimentary Insurance Audit

FreeDigitalPhotos.net | David Castillo Dominici
17.INSURANCE AUDITS
Would you continue to
receive income if you
couldn’t work for six
months?
E3 offers a full and
comprehensive insurance
audit – without cost.


Sales and Marketing Strategies

18.SALES AND MARKETING STRATEGIES
know and understand how
to increase sales and
develop successful
marketing strategies? Or
do they leave that to
outside consultants?

OK, so how did your accountant rate?
If you got No more often than Yes then
you need to look very closely at what
E3 Business Accountants can offer.
Make a booking today to secure the
production of your annual accounts for
the 2015 financial year on a fixed price
fixed delivery day agreement.

TAKE THE NEXT STEP
Contact me, Jamie Tulloch, for a free, no
obligation meeting to discuss how E3
can make a big difference to your
business.
EMAIL ME
FOR A CHAT

Choosing the right accountant for your business

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