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Doing audience research in a Web 2.0 world Dr Lynda Kelly, Australian Museum
[object Object],[object Object],[object Object],[object Object],Coverage
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Development of audience research
[object Object],[object Object],[object Object],[object Object],[object Object],Exercise 1
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why do audience research?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Doing audience research
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Then ask …
[object Object],Implications 1
[object Object],[object Object],[object Object],[object Object],Exercise 2
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Quantitative research
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Surveys
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Qualitative research
[object Object],[object Object],Implications 2
[object Object],[object Object],[object Object],Exercise 3
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AM research found
[object Object],Implications 3
[object Object],[object Object],Exercise 4
[object Object],Wants
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],They want
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Collections
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Anthropology collections
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Natural history collections
[object Object],Implications 4
[object Object],[object Object],[object Object],[object Object],Exercise 5
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Staff ‘buy-in’
 
 
[object Object],[object Object],[object Object],[object Object],Communicating results
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Visitor voice
 
 
[object Object],Gilman, 1918
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http.//www.australianmuseum.net.au/amarc/ http://amarclk.blogspot.com/
 

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Audience Research in a Web 2.0 world