This document provides career advice and summaries job market trends. It discusses the current job market environment as volatile, uncertain, complex and ambiguous. However, with vision, understanding, clarity and agility this "new normal" can be navigated. Emerging industries include big data, STEM fields, social media and technology. Freelance work is increasing and recruiters now focus on long-term relationships and proactive sourcing. Personal branding, networking and continuing education are important for career reinvention and success.

1. Pass the Drumstick and your
Resume: Your Next Career Steps
Lynn
Hazan
November
18th,
2014
© 2014 Lynn Hazan & Associates

2. Contents
Current
Market
&
Job
Trends
How
to
work
with
Recruiters
Personal
Branding
Job
Search
Strategies
Holiday
Networking

3. Current
Market
&
Job
Trends

4. BIG
NEWS!!
US economy added 214,000 jobs in October, 2014
Unemployment rate falls to 5.8%
Unemployed persons have declined by 1.2 million
Source from: http://www.bls.gov/news.release/empsit.nr0.htm

5. The
“New
Normal”
-­‐
Job
Market
V
-­‐
VolaKle
U
-­‐
Uncertain
C
-­‐
Complex
A
-­‐
Ambiguous
Derived from military vocabulary in the 1990’s

6. There
is
no
easy
bu@on

7. AnBdote
to
“New
Normal”
V
-­‐
Vision
U
-­‐
Understanding
C
-­‐
Clarity
A
-­‐
Agility
A
new
way
of
thinking!

8. Overview
of
Industry
Trends
• Big
Data
• Dynamic
Pricing
• S.T.E.M.
• Social
Media
• Tech/Mobile
• Freelance
Work

9. Pa@erns
of
Behavior
• Candidates
&
Companies
behave
in
certain
manner
• Recognize
paXerns,
make
them
work
for
you
• Create
compeBBve
advantage

10. The
Three
Vs
of
Big
Data
• Volume
– Size/amount
generated
• Variety
– Range
of
formats
• Velocity
– Rate
at
which
data
is
produced
What’s the story
behind the numbers?

11. Dynamic
Pricing
• Market
trends
-­‐
stay
relevant
• Companies
compete
on
fair
playing
field,
adjust
prices
-­‐
online
and
in-­‐store
– Uber,
Best
Buy
From:
hXp://www.zdnet.com/the-­‐future-­‐of-­‐retail-­‐is-­‐dynamic-­‐pricing-­‐so-­‐why-­‐cant-­‐we-­‐get-­‐it-­‐
right-­‐7000021444/

12. Science,
Technology,
Engineering,
MathemaBcs
(S.T.E.M.)
• Increased
investment
in
science
and
math
careers
=
more
middle
class
jobs
– 50%
of
STEM
jobs
are
available
to
people
without
a
four
year
degree
• Growth
rate
=
3x
faster
than
non-­‐STEM
jobs
(17%
growth
in
2014)
From
hXp://www.usatoday.com/story/opinion/2014/01/10/
engineering-­‐mathemaKcs-­‐stem-­‐gillibrand-­‐kennedy-­‐
column/4361837/

13. CommunicaBon
Leadership
What’s your expertise on the continuum of content creation?
• Blog posts
• Guest blog posts
• E-books
• Email newsletters
• PowerPoint presentations
• Podcasts
• Standard videos
• Micro-videos
• Social media posts
• Live presentations
• Webinars
• White papers

14. AnalyBcs
• Integral
to
ALL
jobs
• Tools
make
it
easier
to
decipher
data

15. • Coming
– 3D
prinKng
Car
– Mobile
Payment
(Apple
Pay,
Google
Wallet)
– Personal
Cloud
– Mobile
Fitness
Device(
Samsung
Gear,
Google
Fit,
Lenovo
wristband
fitness
tracker)
• Going
– Plasma
TVs
(Panasonic
to
disconKnue)
– MP3
players
(driven
out
by
smartphones
and
tablets)
– Hard
disk
drives
Tech/Mobile
From
hXp://www.foxnews.com/tech/2014/01/11/2014-­‐what-­‐coming-­‐and-­‐what-­‐going/

16. • TransportaKon
– ZipCars,
Divvy
Bikes
• “Smart”
Homes
– Google’s
buyout
of
Nest
Ever-­‐changing
Technology

17. Talent
Wanted:
• InternaKonal
markeKng
and
communicaKons
• Foreign
language
skills
• Cross
funcKonal
team
=
Social
+
Digital
+
Tech

18. IntegraBon
of
tradiBonal
PR
and
Media

19. Freelance
Work
• Contract-­‐to-­‐hire
posiKons
-­‐
wait
and
see
aktude
• Recent
college
grads
get
foot
in
door
• “By
2020,
>40%
(of
the
workforce)
will
be
freelancers
or
contractors”
(Crain’s,
2014)

20. GeneraBon
Z
-­‐
Their
Impact
on
the
Job
Market
• Born
1990
-­‐
2010
• Consume
media
online
more
than
offline
• Social
network
oriented
• Shin
in
the
way
products
will
be
marketed
• “AuthenKc
experience”
From
MarkeKng
News,
December
2013

21. Welcome
to
New
Era
@
Work
• MulK-­‐generaKonal
(must
work
together
in
real
Kme
and
virtual)
• Technology
enhanced
• Reverse
mentoring

22. Do
you
talk
the
talk
and
walk
the
walk?
What’s
your
Bghtrope
in
life?

23. Reinvent
Yourself
Professionally
Successful
Boomers
create
demand
for
talent
and
start
their
own
businesses

24. The
Importance
of
ConBnuing
EducaBon
• Lifelong
learning!
• Best
candidates
reinvent
themselves
• New
tools.
Eg:
SEM,
Adobe
CreaKve
Suite

25. How
to
work
with
recruiters

26. What’s
Happening
at
LH&A
• 29th
year
as
recruiter;
14th
as
LH&A
• Ranked
12/6000
by
Employment
Crossing
• VP
of
DePaul
University
–
MarkeKng
Advisory
Council
• Top
4%
content
on
Slideshare

27. Change
in
the
Role
of
the
Recruiter
• RelaKonship
management
–
Manage
long-­‐term
relaKonships
• PROacKve
sourcing
• See
trends
ahead
of
curve
–
Sneak
previews
of
emerging
growth
• Seek
out
candidates
1
on
1
vs.
“post
and
pray”

28. Benefits
from
working
with
LH
&
A
WE:
➢ Know
industry
salary
ranges
and
total
packages
➢ Have
inside
knowledge
of
our
clients
➢ NegoKate
for
the
best
offer
➢ Have
29
years
of
experience
to
leverage
on
your
behalf

29. Current
Needs
-­‐
LH&A
• Director
of
MarkeKng
-­‐
Entrepreneurial
services
co.-­‐
Chicago
• Global
Portolio
Manager
–
Product/
Brand
-­‐
CharloXe,
NC
• Sr
Manager
of
Public
Affairs
–
Contractor-­‐
PharmaceuKcal
-­‐
Chicago
• Director
of
Digital
and
Print
–
Global
Non-­‐
profit
–
Chicago
Area
• Digital
Designer
• Account
ExecuKve
• Media
Planner
B2B
Agency
–
Chicago
Area

30. Recently
Filled
-­‐
LH&A
• Director
of
Biz
Dev
-­‐
Entrepreneurial
services
co.-­‐
Chicago
• Account
Manager
–
Sales-­‐
Chicago
• Media
RelaKons
Manager
–
Non-­‐profit
Charity-­‐
Downtown
Chicago

31. Navigate
Your
Career
Framework
Know
Yourself
Excel
In
your
Role
Explore
OpBons
Develop
and
Progress
Aspire
To
OpportuniBes
My
Career
From
Cisco
Systems
Inc.

32. What
Candidates
Seek
in
Employers
• Stability
• Engagement
• Learn
• Tech
• Community
• Feel
appreciated
• Let
them
teach
• Opportunity
to
use
social
media
What
are
YOU
seeking
in
an
employer?

33. Personal
Branding

34. What
Do
You
Do
Really
Well?
I’m
a
Subject
Master
Expert
in…
What
makes
you
unique?
What
makes
you
special?
What
are
your
strengths?

35. The
Hemmingway
Challenge
Write
a
story
in
SIX
words

36. For
sale,
baby
shoes
never
worn.
What’s
your
story?

37. Emerging
Jobs
in
Mkt
&
Comm
! Content
Director
! Brand
Journalist
! Community
Manager
! MarkeKng
AutomaKon
Manager
! Data
Analyst
! MarkeKng
Technologist
! Campaign
Manager
! Event
Manager
! Graphic
Designer

38. For
more
informaKon
on
each
posiKon
check
out
slideshare
presentaKon.
hXp://www.slideshare.net/Uberflip/modern-­‐markeKng-­‐team-­‐new-­‐roles

39. LinkedIn
New
Features
&
Techniques
1. LinkedIn
Publishing
hXp://
specialediKon.linkedin.com/publishing/

40. 2.
AcKviKes

41. 3. Nurture
Network
with
LinkedIn
Contacts
http:// contacts.linkedin.com

42. Holiday
Networking

43. Tips
to
Maximize
Job
Search
on
Holidays

44. • Meet
people
and
build
relaKonships
• Maximize
face
Kme

45. • Create
content
on
Slideshare
• Update
LinkedIn
profile
• Update
your
recruiter
on
your
status
• Raise
profile
on
social
media

46. Spheres
of
Influence
-­‐-­‐
Individual
Contacts
Organizations
Sports and Clubs Community
YOU Arts/Culture Listservs

47. Top
4%
of
SlideShare!

51. Join
Lynn’s
ejobs:

52. Find
Lynn
Hazan
&
Associates
on:
TwiXer:
lynnhazan
LinkedIn:
Lynn
Hazan
Facebook:
Lynn
Hazan
SlideShare:
Lynn
Hazan
EzineArKcles:
Lynn
Hazan
79
W
Monroe,
Ste
1308
Chicago,
IL
60603
lynn@lhazan.com
www.lhazan.com