Charities need to embrace online fundraising and social media if they are to survive. This presentation looks at the different types of online fundraising avenues and gives tips on how to use social media to improve fundraising. The presentation also looks at legacies and text donations which are two income generating opportunities that are massively underused by charities in 2013. Creating Sustainable Organisations CIC (CSO-CIC) is a social enterprise that supports charities, social enterprises and community organisations in Greater Manchester www.cso-cic.org.uk

1. Presented by Lynn Leggat
Creating Sustainable Organisations CIC
Improving donations and fundraising

2. The objective of this
presentation is to
give you tools and
tips to help you
increase donations
and improve and
extend your
fundraising
activities.
Workshop Introduction The presentation will
focus on online
fundraising, mobile
fundraising and
legacies as these are
less traditional and
currently under-
utilised by charities.

3. We will give you tools and tips for
using these social media platforms to
fundraise:
• Twitter
• Facebook
• Google+
• Pinterest
Social media platforms
There are over 200 social
networking platforms
worldwide, some generic
and some specific. Most
people use 3-4 and the
top ten platforms (in this
order) are:
Facebook
Twitter
LinkedIn
Pinterest
MySpace
Google+
DeviantArt
LiveJournal
Tagged
Orkut
(June2013)
(Feb 2013)

4. Using Twitter for Fundraising
Follow people with similar
interests
– Similar organisations to you
- Partners
- Funders
- Businesses – local or
potentially useful
- Philanthropists
- Interest groups related to you
- Old contacts that you forgot
you had
Group Workshop
Thank everyone who follows you back, retweets your tweets or responds to you in a
positive way . Use direct messaging (DM) to build relationships - build relationships
first and fundraise second
Be sociable and allocate time every day to interact with your followers – they are
your potential support base
Tell people what you’re working on – projects, events and weekly activities – give
updates and upload pictures and videos – link to YouTube to reach a wider audience
Take people to your website or other social media platforms, e.g, Facebook , via links in
your tweets – other mediums have longer word counts and more functionality for
visual media so you can give them more information and inspire them more
OAR Report
Twitter lives in the moment so inspire your followers with a user, staff or volunteer
achievements, project success, award recognition – include a direct link to your
website where your ‘Donate Now’ button will be
Use calls to action; ‘Sponsor her here …’, ‘Help us create …’, ‘Click here to read more …’
– make people feel like they are an important part of everything you do and don’t be
scared to ask for their help!

5. Good examples of ‘thank you’ tweets
Good example of a thank
you tweet to a sponsor
Good example of a thank
you tweet to everyone who
was involved

6. Good examples of fundraising tweets
Good ask and direct link to
website with more info and
‘Book Now’ and ‘Donate
Now’ buttons
Good ask with a call to retweet.
Also good example of
sponsor/charity partnership

7. Use all the advice given on the Twitter
page – interact with your contacts,
thank them, comment on their
Facebook content, give praise where it’s
due, build relationships first and
fundraise second.
Where Facebook differs is in its word
count and functionality. Facebook is
very visual but you have a much larger
word count than Twitter so you can use
it differently:
Using Facebook for Fundraising
Go into detail about upcoming events and projects you are working on
– ask people to share your content with their contacts and include a
link to your website
Link to YouTube videos of your weekly activities, events and other
fundraising activities – include a link to your website
Ask for help using ‘Call to Action’ phrases – ask people to share the
request with their contacts and include a link to your website
Post case studies (anonymously of course) to show the impact your
service has – gives funders easy access to evidence of your social
impact and shows people how you will use their donation!!!
Link to Survey Monkey and get instant feedback. Post the results on
your Facebook page and your website – great for giving supporters and
funders access to a quick evaluation of your services

8. Good Example of a
Facebook page
On the list of the 10 top social
networking sites, Facebook
was No: 1
As at May 2013 Facebook
had 1.11 billion users
Source:

9. • Use all the advice given for Twitter and Facebook but with
Google+ you have the ability to categorise your followers into
‘Circles’.
• Circles let you group people into categories that reflect how you
would interact with them in real life, e.g., sponsors, users,
volunteers, partners, friends of …
• This means that people in your circles will only see the content
you want them to see.
• You could send one request for help to local businesses and
another to your list of current donors.
Google+ and Pinterest
• Pinterest is a platform for sharing images but you can also add text
to explain what the image is about
• Images are grouped into ‘Boards’ and individual images are called
‘Pins’
• People can follow you and ‘Repin’ your images which helps them
reach a wider audience
• Use Pinterest to showcase fundraising events, activities and
successes and link to the images from your website or other social
media platforms.
• Always include your website address in the text of your pins.

10. Text Giving
• Vastly under-used by charities!
• Smartphones have GPS and this is being used to develop location based services. It started out giving information about local
shops, restaurants and other businesses but is now being used to raise money for charities.
• CauseWorld is the first mobile application that lets people donate to charity when they walk into a participating store.
CauseWorld users earn 'karma points' when they visit participating stores and they can donate these to specific causes.
Participating charities then exchange the points for cash which is donated by the participating businesses. For more
information (http://www.treehugger.com/clean-technology/the-causeworld-mobile-app-go-shopping-earn-karma-save-the-
planet.html)
• A leader in the field of text giving is ‘JustTextGiving’
which is sponsored by Vodafone. When charities
sign up to the service they are given a unique code
which they can give to people.
• People give very simply by texting the code and the
amount they want to give to the JustTextGiving text
number which is 70070.

11. Websites for Fundraising
For fundraising purposes your website should have:
A ‘Donate Now’ button
Easy navigation to giving pages and clear information about how people can
give to you
Powerful images to inspire people to give
Case studies to show the impact your service is having
Information about your partners and supporters
A Tweet or other RSS feed for latest news
Link buttons to your social media platforms
You might be wondering why I didn’t start with websites like you might have expected. This is because your
website is the place where all the information about your organisation, your work and the projects, activities and
events you are working on but it is your social media platforms that will guide people to your website

12. Example of a good
fundraising website
This website has all the elements:
• A ‘Donate Now’ button
• A RSS feed with latest news
• A powerful image
• Social media button
• Information about what the organisation does
• A link to get help
• Call for Action

13. Legacies
It is a
medium
term
strategy
Explain
how you
will use a
person’s
legacy
Legacies
help to
maintain
and build
financial
reserves It is best to
start with
existing
supporters
or users
There are two kinds of legacies:
Pecuniary legacies where a person specifies, in their will, that a
specific amount should be left to an organisation.
Residuary legacies are where the remainder of the estate, after
all pecuniary legacies have been paid out, goes to an
organisation.
A will can be changed by a codicil to add that a fixed sum
(a donation) is to be given to a non-profit organisation.
Source
Legacies
are a major
source of
income for
many non-
profits
Build a
relationship
with the
person
Thank
them and
include
them while
they are
alive
Research
why the
donor chose
you and
target similar
people

14. A list of fundraising websites
http://www.thebiggive.org.uk/
https://mydonate.bt.com/charity/charitySearch.html
http://www.bmycharity.com/
http://www.charitychoice.co.uk/
http://www.everyclick.com/
http://www.justgiving.com/
http://www.globalgiving.co.uk/
http://uk.virginmoneygiving.com/giving/
http://www.missionfish.org.uk/index.html (Paypal Giving Fund)
Our advice: Register on these site TODAY!
Source:

15. Other websites in this presentation
www.ebizmba.com
www.athgo.org
www.tameside4good.org/get-involved/events/manchester-blackpool-bike-ride
www.gooutdoors.co.uk/nspcc
https://www.facebook.com/WoodStreetMission
http://pinterest.com/csocic/fundraising/
http://www.treehugger.com/clean-technology/the-causeworld-mobile-app-go-shopping-earn-karma-save-the-planet.html
http://www.justgiving.com/en/justtextgiving
http://www.mustardtree.co.uk/
http://knowhownonprofit.org/funding/fundraising/individual-giving/legacy

16. Our contact details
C/- Ladybarn Community Association
Royle Street
Manchester
M14 6RN
Email: contact@cso-cic.org.uk
Website: www.cso-cic.org.uk
David Carey Lynn Leggat
Office: 0845 2961022 (calls at local rate) Tel: 07711270164
Mobile: 07957 893147
Thank you for listening and good luck with your fundraising!!!!

17. • Do you, or does someone else in your organisation, need 1-1 support to learn to use the tools we have talked
about today? Yes No
• Would you be interested in a group workshop with others to learn how to set up and manage the tools we have
talked about today? Yes No
• Do you want to talk to one of the organisers of this event about other types of support to help you use the tools
we talked about today? Yes No
Finally – what support do you need now?
If you do want to discuss further support please give us your name, organisation and contact details:
Name: Organisation:
Phone No: Email: