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The Essential Elements You Need To Build A 
Successful Business Selling Transformation 
By 
Lynn Scheurell, Creative Catalyst
 Desire to be of greater contribution by helping 
more people. 
 Know your business isn’t working but you don’t 
know why. 
 Get inconsistent results from your marketing 
efforts. 
 Are using too much personal power to get results 
so you’re exhausted. 
 Want to be more congruent with success on every 
level. 
 Offer transformation through insight, wisdom, 
teaching and/or writing. 
www.MyCreativeCatalyst.com
AND you are ready to sequence your success 
for predictable results.  
www.MyCreativeCatalyst.com
 Long-time entrepreneur 
 Professional Catalyst (making things happen) 
since 1998 
 Have supported 7,000+ entrepreneurs 
 Always ahead of the curve – I see things 
others miss. 
 I’m highly attuned to energetic vibration, or 
frequencies. 
 I know I’m successful by the degree of 
positive transformation that I facilitate in, 
through, with and for the people around me. 
www.MyCreativeCatalyst.com
 Personal development industry statistics 
 Creation path of traditional vs. ‘new’ 
entrepreneurs 
 Unique marketing issues you face 
 Consequences of not handling them 
 How to Sequence Your Success 
 The power of mindset 
 And more… 
www.MyCreativeCatalyst.com
 $500M spent on products / year 
 Beats global economic growth trends at 
5%/year 
 $1B+ generated by this industry / year 
 Infomercials are the largest sales venue 
 Deepak Chopra made $1.3M through a book 
and speaking tour promoting one technique: 
be self-responsible. 
 Altogether… there is no price too high for 
happiness, health and living your best life. 
www.MyCreativeCatalyst.com
The creation mindset is VERY different! 
www.MyCreativeCatalyst.com
1. It’s hard to say what you do; each person 
has a different experience and/or gets 
unique result. 
2. “You” are an intangible “product” or 
instrument of transformation. 
3. You have cultivated mastery in expertise but 
now lack marketing skills. 
4. It’s challenging to package your service as 
each person’s needs are different (and you 
could help “everybody”.) 
www.MyCreativeCatalyst.com
5. Branding yourself vs. the ‘gift’ as the focus 
feels uncomfortable and not right. 
6. What you do is important in the big scheme 
of life but is not urgent for right now. 
7. You don’t tell people what they need 
because you trust that they will know for 
themselves when they have the right 
information. 
8. You have to overcome stereotypes. 
9. You are the conduit for “the work” vs. being 
in business as a money-maker. 
www.MyCreativeCatalyst.com
1. The worst is that you are unexpressed and 
unfulfilled as you cannot do what you do. 
2. People don’t get what they need through 
you. 
3. Business sputters and stutters. 
4. Your self-confidence deteriorates. 
5. There’s a disconnect between life and 
livelihood. 
6. Your life happens by default and reaction 
vs. design. 
7. You’re not reaching your potential. 
www.MyCreativeCatalyst.com
8. You may experience frustration, anger, 
jealousy, etc. 
9. Dis-ease (in both forms – unsettled and 
unhealthy). 
10. Life loses its luster for you. 
11. People don’t understand you. 
12. People tell you to “slow down”, “maybe 
you’re not on the right track”, “you don’t 
know what you’re doing”… 
13. You endure looping patterns (that are 
seeking new resolution this time around). 
www.MyCreativeCatalyst.com
 The Opportunity 
 How ‘New’ Entrepreneurs Create 
 Unique Marketing Issues 
 What Happens If You Don’t Handle Them 
The Solution? 
Sequence Your Success! 
www.MyCreativeCatalyst.com
www.MyCreativeCatalyst.com
 Know your specific right tribe 
 How to write compelling copy 
 How to automate your business systems 
 How to package what you do 
 How to write an effective proposal 
 How to write a business plan 
 Positioning as a thought leader 
 Having peers to be a sounding board, source 
of support and inspiration 
 And MUCH more… 
www.MyCreativeCatalyst.com
 What got you ‘here’ won’t get you ‘there’. 
 A $20k mindset cannot attract 7 figures. 
 Ignore what’s ‘tried and true’ for others – be ok 
with being different. 
 Quit working and trying harder – that’s not the 
answer. 
 Focus on possibility vs. barriers and obstacles. 
 Suspend your disbelief. 
 Keep your focus on what matters. 
 It’s not about the how… 
 Take new risks. 
 Stop wishing and take action. 
www.MyCreativeCatalyst.com
 Trust what’s bigger than all of us (whatever that 
means to you – your Higher Power). 
 Accept and leverage “failure” (which doesn’t 
exist, by the way…). 
 Get comfy with discomfort. 
 Work the ‘critical inch’. 
 Allow your genius to express and guide you. 
 Go NOW with what you have to offer. 
 Watch for synchronicities. 
 Your greatest assets are within. 
 It’s all about you and your choices. 
www.MyCreativeCatalyst.com
“Once you recognize the need for change in how 
you approach and communicate your value 
through your business, your ability to transform 
people’s lives must be your dynamic inspiration for 
your marketing. Allow their transformation to pull 
you out of your own way. Each connection to share 
your value is an incredible opportunity to refine 
the path of potential transformation for both you 
and your client. Let nothing be bigger than that.” 
~ Lynn Scheurell 
www.MyCreativeCatalyst.com
Check out: 
www.FromGoodToGuru.com 
(You’ll find a free resource there that may just change the rest of your life…)  
www.MyCreativeCatalyst.com

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How To Sequence Your Success In Business

  • 1. The Essential Elements You Need To Build A Successful Business Selling Transformation By Lynn Scheurell, Creative Catalyst
  • 2.  Desire to be of greater contribution by helping more people.  Know your business isn’t working but you don’t know why.  Get inconsistent results from your marketing efforts.  Are using too much personal power to get results so you’re exhausted.  Want to be more congruent with success on every level.  Offer transformation through insight, wisdom, teaching and/or writing. www.MyCreativeCatalyst.com
  • 3. AND you are ready to sequence your success for predictable results.  www.MyCreativeCatalyst.com
  • 4.  Long-time entrepreneur  Professional Catalyst (making things happen) since 1998  Have supported 7,000+ entrepreneurs  Always ahead of the curve – I see things others miss.  I’m highly attuned to energetic vibration, or frequencies.  I know I’m successful by the degree of positive transformation that I facilitate in, through, with and for the people around me. www.MyCreativeCatalyst.com
  • 5.  Personal development industry statistics  Creation path of traditional vs. ‘new’ entrepreneurs  Unique marketing issues you face  Consequences of not handling them  How to Sequence Your Success  The power of mindset  And more… www.MyCreativeCatalyst.com
  • 6.  $500M spent on products / year  Beats global economic growth trends at 5%/year  $1B+ generated by this industry / year  Infomercials are the largest sales venue  Deepak Chopra made $1.3M through a book and speaking tour promoting one technique: be self-responsible.  Altogether… there is no price too high for happiness, health and living your best life. www.MyCreativeCatalyst.com
  • 7. The creation mindset is VERY different! www.MyCreativeCatalyst.com
  • 8. 1. It’s hard to say what you do; each person has a different experience and/or gets unique result. 2. “You” are an intangible “product” or instrument of transformation. 3. You have cultivated mastery in expertise but now lack marketing skills. 4. It’s challenging to package your service as each person’s needs are different (and you could help “everybody”.) www.MyCreativeCatalyst.com
  • 9. 5. Branding yourself vs. the ‘gift’ as the focus feels uncomfortable and not right. 6. What you do is important in the big scheme of life but is not urgent for right now. 7. You don’t tell people what they need because you trust that they will know for themselves when they have the right information. 8. You have to overcome stereotypes. 9. You are the conduit for “the work” vs. being in business as a money-maker. www.MyCreativeCatalyst.com
  • 10. 1. The worst is that you are unexpressed and unfulfilled as you cannot do what you do. 2. People don’t get what they need through you. 3. Business sputters and stutters. 4. Your self-confidence deteriorates. 5. There’s a disconnect between life and livelihood. 6. Your life happens by default and reaction vs. design. 7. You’re not reaching your potential. www.MyCreativeCatalyst.com
  • 11. 8. You may experience frustration, anger, jealousy, etc. 9. Dis-ease (in both forms – unsettled and unhealthy). 10. Life loses its luster for you. 11. People don’t understand you. 12. People tell you to “slow down”, “maybe you’re not on the right track”, “you don’t know what you’re doing”… 13. You endure looping patterns (that are seeking new resolution this time around). www.MyCreativeCatalyst.com
  • 12.  The Opportunity  How ‘New’ Entrepreneurs Create  Unique Marketing Issues  What Happens If You Don’t Handle Them The Solution? Sequence Your Success! www.MyCreativeCatalyst.com
  • 14.  Know your specific right tribe  How to write compelling copy  How to automate your business systems  How to package what you do  How to write an effective proposal  How to write a business plan  Positioning as a thought leader  Having peers to be a sounding board, source of support and inspiration  And MUCH more… www.MyCreativeCatalyst.com
  • 15.  What got you ‘here’ won’t get you ‘there’.  A $20k mindset cannot attract 7 figures.  Ignore what’s ‘tried and true’ for others – be ok with being different.  Quit working and trying harder – that’s not the answer.  Focus on possibility vs. barriers and obstacles.  Suspend your disbelief.  Keep your focus on what matters.  It’s not about the how…  Take new risks.  Stop wishing and take action. www.MyCreativeCatalyst.com
  • 16.  Trust what’s bigger than all of us (whatever that means to you – your Higher Power).  Accept and leverage “failure” (which doesn’t exist, by the way…).  Get comfy with discomfort.  Work the ‘critical inch’.  Allow your genius to express and guide you.  Go NOW with what you have to offer.  Watch for synchronicities.  Your greatest assets are within.  It’s all about you and your choices. www.MyCreativeCatalyst.com
  • 17. “Once you recognize the need for change in how you approach and communicate your value through your business, your ability to transform people’s lives must be your dynamic inspiration for your marketing. Allow their transformation to pull you out of your own way. Each connection to share your value is an incredible opportunity to refine the path of potential transformation for both you and your client. Let nothing be bigger than that.” ~ Lynn Scheurell www.MyCreativeCatalyst.com
  • 18. Check out: www.FromGoodToGuru.com (You’ll find a free resource there that may just change the rest of your life…)  www.MyCreativeCatalyst.com