The monthly newsletter for Mid-America Association of Real Estate Investors. A Real Estate Investing Trade Association based in the Kansas City Metro Area. Find us online at www.MAREInet.com.
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The Investment News: December 2010 for Real Estate Investors
1. MID-AMERICA ASSOCIATION OF REAL ESTATE INVESTORS
Investment News
NETWORKING : EDUCATION : COMMUNITY December 2010
Investing as a
Team Sport
2. Holiday Networking Meeting
Preparation: Agenda:
Attend Prepared to network in- 5:30 Reservations Start
formally. Have Business Cards Join us when you can. Attend
in your pocket. If you have a from 5:30 to 8:30 or later. Or
flyer or other item that might stop in for an hour anywhere
come up to hand out, have between 5:30 and 8:30
available in your car.
Location:
Mechanics:
Fox & Hound
MAREI has reserved a corner in
103rd & Metcalf
the Pool Table Room as well as
a Pool Table. These are tall ta-
bles that are designed for us to Cost:
stand up and move around. Mix Free for Everyone to Attend
and mingle. Want to sit down
Food & Drink Extra
and eat, claim a seat.
Accepting Donations
For Harvesters
Interested in learning
more about creative fi-
nancing? Be sure to at-
November2Meeting
tend the day Bootcamp
January Meetings
with Don DeRosa & Pete
Speed Networking
Youngs, they will talk
Again at about creative financing!
Back by Popular Demand
And be sure to watch for
upcoming meetings of
Sylvester Powell
MAREI’s new subgroup.
Page 2 MAREInet.com
3. Contents
MAREI News
In This Issue
December Meeting 2
MAREI Staff 5
In the News This Month 6
Member Pics 7
Investing as a Team Sport 8
Three Tab vs Structural 10
Key 2010 Tax Law Changes 12
Marketing Toolbox 14
Building an Email List 16
Economic Update 18
Mortgage Interest Deduction Under Attack 20
MAREI Member Tool Boxes 21
Calendar 22
Investment Opportunities 24
Craigslist Advertising 26
Features ׀December 2010
Have you The Housing Advertiser’s Directory
been consider- Recovery is off
to a shaky T.O.T.L. Renovations 11 Realty Resource 25
ing partnering
start in 2010. Te-Tee Light 11 Home Depot 25
on larger
Don’t let our
8 deals? Won-
der how it 20 government
slow it even
Constant Contact
Free Trial Web
17
17
AAA Screening
Office Max
26
27
would work? further by tak-
ing away Mort- Rockstar Investor 18 Accurate Title 28
Investing as a
gage Interest kcmoHomeBuyer 25
Team Sport
Deductions.
Investment News Page 3
4. MAREI
Notes
Contact Information
PO Box 8685, Prairie Village KS, 66208
Phone: 816-523-4400 x 222 Fax: 816-523-4440
Our Mission Statement
Mid-America Association of Real Estate Investors is dedicated to promoting ethical real estate in-
vesting and to protect and promote the best interest of our membership through educational and
networking opportunities as well as community, legislative and public relations.
Legal Disclaimer
MAREI does not exist to render and does not give legal, tax, economic or investment advice and
disclaims all liability for the action or inaction taken or not as a result of communications from or to
its members, officers, directors, employees and contractors. Each individual should consult his/her
own counsel, accountant and other advisors as to legal, tax, economic, investment and related
matters concerning real estate and other investments.
Content Disclaimer
The views and opinions expressed by authors of articles contributed to this newsletter do not neces-
sarily reflect those of the association, the board of directors or the staff.
Advertise in the Investment News
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ad copy to info@MAREInet.com. Mail payment to MAREI, PO Box 8685, Prairie Vil-
lage, KS 66205 or request an online payment for to use credit or debit card.
Page 4 MAREInet.com
5. MAREI
Staff
Kim Tucker 816-523-4400 Don Tucker 816-523-4400 Steve Burns
Director President Audio Visual
Kim@MAREInet.com Don@MAREInet.com cashflowtreasures@gmail.com
Bertie Janssen John Welchert Larry Prato
Meeting Ambassador Meeting Ambassador Commercial Subgroup
Bertoe@janssenrei.com 816-268-3849 913-227-4693
Dan Goodwin 913-642-5218 Shelda Goodwin Frank Janssen
Meeting Ambassador Meeting Ambassador Creative Financing Subgroup
DanGoodwin@kw.com SheldaGoodwin@kw.com 816-865-6514
Investment News Page 5
6. Director’s Notes
Is it really nearing the end of 2010? It has been a very you see them. If you have not had a chance to volun-
interesting year for area real estate investors and the teer, think about adding it to your to do list for 2011!
country as a whole. I have to ask, did you do all you The benefits of being a volunteer are invaluable.
planned in 2010? I have learned in life that we should
We will continue 2011 at the Sylvester Powell Jr Com-
always set high goals, so that we try harder and suc-
munity Center in Mission as well as outside events at
ceed more. I know for many MAREI members it was a
other locations. We are working right now on the right
year of survival, yet for others it was a very successful
mix of education, networking, and community events
year.
for 2011. If you have any suggestions for topics,
MAREI has had a very busy year. We have seen a speaker, or events, please feel free to contact me.
complete makeover on the website adding in a blog
While I can‘t really tell you if we are at the bottom of
and other features. The newsletter is always in a stat
this economic downturn, I can tell you that the oppor-
of change. Last we have brought some great new
tunities for us are all over the metro. I urge you to
benefits in for members including the awesome new
make a commitment in 2011 to obtain the education
Home Depot Rebate, Rentals.com discount, and oth-
you need, to set high but workable goals, make imple-
ers.
mentation plans and do something! Reading about it
We really want to thank all the mem- and talking about it, does not bring you profits!
bers for being there for us. Without
Have a safe Holiday Season! I hope to see you at the
members interacting online and at
December networking, if not . . . See you Next Year!
meetings, there would be no need for
us to be here. If you were a volunteer Kim Tucker
this year, let me take this place to say Director of MAREI
―Thanks!‖. You can see our volun-
teers listed on page 5 and we urge
you to be sure to thank them when
While I can’t really tell you if we are at the bottom of this economic
downturn, I can tell you that the opportunities for us are all over the
metro. I urge you to make a commitment in 2011 to obtain the edu-
cation you need, to set high but workable goals, make implementa-
tion plans and do something! Reading about it and talking about it,
does not bring you profits!
- Kim Tucker
Page 6 MAREInet.com
7. Get Involved
We are looking for a volunteer to help us with
taking photographs at the monthly meetings. If
you have a digital camera and can attend the
monthly meetings regularly, this would be a
great way to get to know the members.
Volunteers receive discounts on Membership
and or Outside Training Events.
For more information on becoming a volunteer,
Contact Kim Tucker, Director,
At info@MAREInet.com or call 913-208-3544
Investment News Page 7
8. Michael Morgan
Emerging Acquisitions
Investing . . .
As a Team Sport . . .
I‘ve been asked to cover some basic definitions in (US) of an accredited investor is one who has an in-
regard to the investment process, specifically in re- come (can be combined with a spouse) of $200,000
gard to Multi Unit Investment, as in larger Apart- or more annually and/or $1 Million of net worth. If you
ments, where one or many investors are involved. have ever played the Cash Flow Game this is re-
ferred to as being on the fast track. Acquiring wealth
In single-family acquisition, we are familiar with re-
has a momentum, and this is reflective of the risks
habs, fixes, flips and short sales. In all of these cate-
and rewards at this level.
gories frequently one individual, spending from
$5,000-$10,000 or more, will to able to purchase, fix Active and Passive Investors: As the name implies,
up, rent out or resell a property. Usually this is time the type of investor you may be. Active investors are
intensive and is perfect for the ‗do it yourself-er‘, es- more hands on, like the detail and participation in a
pecially appealing to the one who wants to keep an project. Passive Investors like to monitor a project,
eye on every part of the process. No doubt, money but do not either have the time or inclination to man-
can be made in this process. age an investment. If they know a team is competent,
they would like to watch their investment grow as
As we move up from duplexes, triplexes, 5 plexes
they put their attention on other matters.
etc, the cost of capital commitment increases. Also,
however, the amount of cash flow and return on our Associate: also known as an investor. These indi-
investment increases. Typically 100-300 units cost viduals are considered partners in a project, espe-
between $3-10 million, and it may take 20-25% of cially in a project that may require several individuals
that figure to acquire. That‘s $750,000-2.5M for a to contribute the equity (cash) towards the down pay-
down payment and acquisition costs (the costs for ment and acquisition costs (costs of acquiring a prop-
RE agent, legal, financial, loan processing, etc) erty)
So at this stage we can ask, what is an investor, General and Limited Partners: The legal structure
and why are they needed? that we typically use for a Multi Family Investment is
called a limited liability corporation or LLC, which is
The following is a list of terms that may help you in
composed of General and Limited Partners. The
looking at these types of opportunities:
General Partners take care of the purchase, manage-
Investor: as in Real Estate, one who is looking for a ment, distribution of profits, and eventual sale of the
reasonable and even unreasonable return on invest- property. The Limited Partners (investors) are in-
ment. As opposed to ‗traditional‘ investments, such formed on a quarterly basis of the progress of the
as savings, CD‘s, money market accounts, Treasury project and enjoy the benefits of ownership without
notes, annuities, and the stock market, Real Estate the hands on day to day management required in
investors can enjoy returns of 8-10% or much more smaller projects.
annually on an investment, and often enjoy the secu-
Return on Investment: Simply put, how fast you get
rity of having ownership in the ‗brick and mortar‘ of a
your money back on an investment. The higher the
property. Part of the homework in becoming an in-
return, the faster your money comes back to you. It is
vestor is knowing your comfort level with risk, reward,
considered great if you can double your money every
how fast you would like your investment to grow, and
7 years. If you can do it in 2, 3 or 5 years, even bet-
familiarity with the asset (type of real estate) you are
ter. This is the basis that many use to determine how
interested.
long it will take to get out of the ‗rat race‘ (live off your
Accredited Investor: Typically a more sophisticated investment income) or permanently retire and do
investor who has some acquaintance with risk, re- what you love to do…
ward, and investment. The governmental definition (Continued on page 9)
Page 8 MAREInet.com
9. (Continued from page 8) Kansas is an emerging market as make over the life time on their invest-
well? ment.) With this formula, they are as-
Equity: in terms of real estate, the sociates and passive (but informed)
Cash Flow: Perhaps my favorite
amount of ownership you have in a investors who have a percentage
term. From an investor point of view,
property. Depending on the amount ownership in the project, ongoing
this is the amount of cash that a pro-
invested, an investor has an equity cash flow and profit at the end of the
ject throws off after all the bills are
position (percentage of ownership) in investment when the property is sold.
paid. This is cash available for the
the project. They form part of a select group of
investors to enjoy on an ongoing basis
investors who fund larger projects.
Market Cycles: Describes the phase even before the property is sold.
This is the same strategy that large
of the market or economy real estate
Now as a way of explaining what institutional investors use. We make
is in. Did you know by and large we
we do, let‘s use the above definitions this a simplified process for a single
are in a Buyer‘s Market Stage II Cycle
to define our mission: investor to enjoy the same benefits as
right now? There are 4 market cycles
a larger, multi million dollar investor.
and each one of them has a different At Grady Morgan Acquisitions, we
buying strategy. Right now, buying locate 100-300 unit Multi Family Article provided by MAREI member Mi-
and holding, and getting some of the Apartments to acquire, manage and chael Morgan, Senior Managing Partner at
best deals of a lifetime, is the strategy sell at the proper time. We look at Grady Morgan Acquisitions. Based in
for the moment. Southeast Iowa, Grady Morgan special-
Market Cycles to determine how and
izes in Apartment Acquisitions in the Mid-
when to buy. We buy in Emerging west. Their specific focus has been in
Emerging Market: Describes an
Markets where employment is strong Iowa and Kansas, and they currently have
area where job growth is still strong
and the economy will support the best a 150 unit plus project under contract in
even in a down economy. This is a
value. We look for Investors and Ac- Topeka Kansas. For more information on
key place to buy because an Emerg-
credited Investors who can retain an specific projects and to sign up for our
ing Market will be one of the first to newsletter contact Michael at 312 543
Equity Position in the property, and
recover from the recession. Did you 4719 or email at
receive ongoing cash flow (cash re-
know parts of Kansas City are consid-
turns annually on their investment) mmorgan@myemergingmarket.net.
ered to have the criteria of an emerg-
which is part of their over all return on
ing market? Did you know Topeka
investment (the amount of money they
Date & Time:
Wednesday
December 11th
5:30—7:00 pm
Location:
Panera Bread
103rd & State Line
Cost:
No Charge to Attend
Please support Panera
Investment News Page 9
10. Mike Quinn
Casa Bonita Roofing & Real
Estate Solutions
Know Your Roof
Three Tab vs Structural
What's the difference between 3-tab shingles and between a 3 tab shingle roof and a roof with a di-
dimensional (Timberline) type? mensional shingle is around $600, for the cheap-
est dimensional shingle.
The short answer…
I'm a strong believer in the benefits of the dimen-
The dimensional shingle is heavier, thicker,
sional shingles. I rarely bid a 3 tab shingle any-
shaped the same as the 3 tab shingles, (but
more. Aside from wind issues, the 3 tab shingle
with cut pieces "chevrons" overlaying the "tabs")
can be expected to last 17-20 years, but the di-
so essentially the dimensional ( as it sounds like)
mensional shingle will go 25 years. The more ex-
is thicker due to an overlay of material and so
pensive dimensional shingles may go 30
consequently on a tract house, a couple hundred
years. Some of them are rated as 40 year or 50
more dollars more expensive.
year shingles, but you would be wise not to expect
The long answer… more than 30 years. ( Considered by some to be
The 3 tab shingles are fairly thin, lightweight, sin- "Lifetime" )
gle thickness and the "3 tab" element makes it so Recently, there have been a whole host of great
that an individual part of the shingle (one third) products introduced that can withstand hurricane
can be lifted by the wind without having to lift the force winds, hail, and even reflect 40% of the
entire shingle. All of those factors make a 3 tab "heating" rays from the sun. These can get you
shingle less desirable if you live in a moderate to the energy star tax rebate of up to 1500.00 and
high wind area. Yes, Missouri and Kansas are in the impact (hail) resistant ones can get you addi-
that zone. tional $$ off your homeowners insurance premi-
The basic base material for the dimensional shin- ums…
gle is a little bit thicker. There are also extra
pieces laminated on to each shingle to give it a Here is a great website for my preferred shingle
thicker and more random look. Those extra provider. Check them out at
pieces also add more weight and rigidity to the
http://www.certainteed.com/learning-center/roofing
shingle. If the wind is going to lift the shingle, it
has to blow hard enough to lift the entire shingle,
because the shingle isn't cut into individual 13"
Article Provided by MAREI member Mike Quinn:
long tabs. These are all the reasons why some
insurance companies insist on the dimensional "Because Everybody Needs to Know a Good Roofer..,"
shingles. Mike Quinn
Expert Roofer and Team Leader
Most of the dimensional shingles are a rectangle, Casa Bonita Roofing and Real Estate Solutions
about the same size as the overall 3 tab shin- Visit us on the web at http://www.trustcbr.com/
gles. They are installed the same. The basic 816.875.3357
asphalt material in the shingle is the
same. There's just more of it.
I normally don't discuss prices online, however,
the differences on an average size tract home
Page 10 MAREInet.com
11. NEED TO FLIP A
PROPERTY FAST?
T.O.T.L. RENOVATIONS
Top of the Line Renovations for all your
rehab needs quickly, at a reasonable price.
We specialize in: Licensed and Insured
Structural Shingle Make-ready
Siding & Windows Call Anthony @ 816-606-0266
Carpentry & Roofing or Emily @ 816-252-0095
Plumbing and Electrical Totlrenovations@comcast.net
Painting & Flooring
Drywall & Doors
Fences & Decks
Kitchens & Baths
Three Tab
TE-TEE LIGHT ELECTRICAL SERVICES
The only complete Keeping you ―In-Powered‖ with
catastrophe is the Superior Electrical Service!
catastrophe from which we
learn nothing. FREE Estimates
-William Ernest Hocking FREE Consultations on Non-Emergency
24-hour Same Day Emergency Service
There’s a mighty big
difference between good, Licensed, Insured, Bonded
sound reasons and reasons Serving Kansas & Missouri
that sound good.
- Burton Hillis George Z. Bai, Sr. - Owner
Be careful about being too Office (816) 356-1870
careful. Cell (816) 210-4710
- Beryl Pfizer TeTeeLight@gmail.com
Investment News Page 11
12. Carl Heintz
Carl Heintz CPA
Key 2010
Tax Law Changes
From http://CPATaxUpdate.com Self-Employed Individuals may now deduct their
health insurance premiums when computing self-
Carl Heintz, CPA (www.CarlHeintz.com)
employment tax in 2010!
Estimate your 2011 taxes under various scenarios
Credits for Energy Efficiency are dramatically re-
at www.mytaxburden.org.
duced after 2010! Don‘t miss out on the $1,500
Child Tax Credit is cut in half after 2010, from credit for energy efficient improvements.
$1,000 to $500, and higher income thresholds are
Converting a Rental home to a Primary Resi-
applied again.
dence may have tax consequences as the result of a
Payroll Tax Credit ($400 for single filers and $800 tax law change!
for joint filers) is no longer available in 2011.
America Opportunity Credit of up to $2,500 for col-
Tax Credits for College to Expire American Oppor- lege tuition and books expires after 2010. It applies
tunity Credit expires, and the Hope Credit is limited to to the 1st 4 years of post-secondary education. Keep
a non-refundable maximum of $1,800. good records on educational costs.
Earned Income Tax Credit will decrease as tempo- 529 College Savings Plans can be used to pay for
rary changes expire. computers and internet access in 2010 only.
Mortgage Insurance Premiums (PMI) are no longer Tuition and Fees Deduction of up to $4,000 expired
deductible, starting in 2011. for 2010—unless congress takes action.
Coverdell education accounts contribution caps Deductible and Roth IRA income limits have been
decrease from $2,000 to $500. raised. If you are covered by a retirement plan the
deductible IRA phases out for Adjusted Gross In-
Credit Energy-Saving Home Improvements The
come (AGI) of $89,000 – $ 109,000 (married filing
30% credit will be reduced to10%, and will be capped jointly) or $56,000 — $ 66,000 (single or head of
at $500. household). Roth IRA is now phased out as your
Flexible Spending Accounts and HSAs can no AGI rises between $167,000 and $177,000 if you are
longer be used to pay for non-prescription drugs. married filing jointly, or $105,000 to $120,000 if you
Additionally, a tax on non-qualified or early withdraw- are single or a head of household.
als from HSAs increases from 10 to 20% 401(k) Contributions Limits 2010 maximum of
Landlords must issue 1099’s to service providers $16,500 ($22,000 if age 50+)
paid over $ 600 cumulatively in a year. It will be criti-
Donations from IRAs directly to Charity can no
cal to obtain completed W-9 forms from all service
longer be made tax-free in 2010.
providers (ex. managers, repairmen, etc).
Gift Tax Exclusion remains at $13,00 per person. A
Standard Mileage Rates for 2010 are 50¢ per mile
gifting plan can save substantial taxes. Gift tax rate
for business miles, 14¢ per mile for charitable miles, for 2010 lowerd to 35%.
and 16.5¢ per mile for medical miles.
Estate Taxes – there are none in 2010! This can
Unemployment Benefits The first $2,400 of unem-
cause dramatic tax differences when inherited assets
ployment benefits are no longer tax-free in 2010!
are sold.
Sales taxes are no longer deductible as an itemized
Receipts for Charitable Contributions – you must
deduction, and there‘s no deduction for sales taxes
(Continued on page 13)
on a new vehicle.
Page 12 MAREInet.com
13. now have a receipt from the charity for 25,000. Contact us to see if you qual- of up to $10,000 each can be written
any contributions in excess of $ 250. ify. off (up from $ 5,000).
Section 179 limits have been raised Partnership and S-Corporation Late Per-diem rates (high cost areas)
to $ 500,000 for 2010, meaning the -filing Penalties have increased dra- have decreased from $258 to $233
cost of more equipment can be de- matically! The S-Corporation penal- effective 10/1/10
ducted this year! Additionally, lease- ties are up to $ 2,340 per shareholder.
Special exemptions for small busi-
hold improvements, restaurant prop- See us early in the season to avoid
ness stock issued between 9/27/10
erty and retail improvement property them!
and 12/31/10 result in no tax on any
can be written off as part of Sec 179.
1099 Penalties are Way Up! Late gain if the stock is held for 5 years.
Bonus Depreciation (50% write off) filing of 1099s could cost as much as Yes, that‘s a 100% exclusion from
has been extended to 2010 and 2011 $ 100 per 1099, and the IRS is deny- taxation of any gains.
for qualifying property! ing deductions when no 1099 is is-
sued. Contact us before you work with
Automobiles and trucks still qualify
outside contractors to avoid penalty!
for the special $8,000 first-year bonus
depreciation in 2010. Start-up and Organizational costs
Reporting Health Care Insurance
Costs on form W-2, schedule to be
mandated for 2011, has been made Accurate Title Company
optional.
Unused credits can now be carried ―When You Need Timely,
back up to 5 years. Losses from prod- Top-Quality Service . . . ―
uct liability claims can be carried back
up to 10 years. Operating losses, Owners and Loan Policies
however, can no longer be carried Endorsements
back up to 5 years: they can only be Ownership & Encumbrance Reports
carried back 2 years, and carried for- Foreclosure Reports
ward 20. Ownership Information
Tax Information
Buyer‘s Closing Services
Hiring the Unemployed may qualify Seller‘s Closing Services
you for tax incentives. There are two Lender‘s Closing Services
credits, the HIRE credit and the Work Recording Services
Opportunity Credit. These credits can Funds Disbursement Services
be over $ 6000 per employee. If you
www.AccurateTitleCo.com
1031 Exchange Services 913-338-0100 phone
keep a HIRE credit employee a year, Special Requests
there‘s another $ 1,000 credit. 913-338-0107 fax
Small Employers Providing Health
Insurance could receive a new
credit! This redit is optimal for em-
ployers with less than 25 employees
and average wages of less than $
Investment News Page 13
14. Marketing
Tool Box
.Real Estate Investors and Landlords are small business owners. Successful small business own-
ers understand that the biggest tool they can have is their Marketing ability. With our marketing
Successful Real Estate Businesses would not have buyers and sellers, renters, customers, or cli-
ents.
MAREI has assembled a package of Marketing Tools that we use here at MAREI for our own mar-
keting.
Constant Contact:
Is the email service that MAREI utilizes for all email marketing and digital news
updates. To sign up for a free 60 day trial, discounts for prepay, and training on
how to utilize email marketing in your business, click here.
PartnerShip:
Through our agreement with PartnerShip, which developed and manages the
program, enrolled local and national members receive significant inbound and
outbound discounts on small package shipments through FedEx (up to 22%), as well as copying
and printing services (up to 20%) through FedEx Office. Sign up instructions in the Member‘s
Area under Member Discounts.
EZ Data Group:
Having a hard time finding CUR-
RENT foreclosure or short sale
leads? Try this service for 7 days FREE. If anyone is looking for CURRENT short sale or foreclo-
sure leads in Jackson County or St. Louis, try our service 7 days FREE. If you are in business
ELSEWHERE consider probate leads, PRE NOTICE OF DEFAULT (30,60 and 90 days) many
times these are short sales waiting to happen- get the heads up before other investors! We ser-
vice only the serious real estate investors, nationwide CURRENT leads, we have references,
please visit our website or give us a call. Click here for more information.
Rentals.com:
Receive 20% off standard listings at Rentals.com – an
online business tool designed to rent your property faster
Page 14 MAREInet.com
15. and maximize your investment. List easily, edit anytime, reach millions of qualified renters and save yourself
from future hassles with archive capabilities – when your property is rented, your property details and photos
are archived so you can reactivate it anytime. To obtain your members‘ only discount code visit
the Member‘s Area under Member Discounts.
Vista Print:
The first marketing tool you may need as a new investor or in any busi-
ness is by far the simplest, the Business Card. MAREI utilizes Business
Cards and other printed materials from Vista Print for much of their mar-
keting: Business Cards, Post Cards, Brochures, etc. Click here for $250 FREE Business Cards. Visit the
Member Discounts in the Member‘s Area for other great savings with Vista Print, 20%, 30%, up to 75% off.
Bandit Signs:
Trying to drum up seller calls. Plant a Bandit Sign in the
neighborhoods where you want to buy. MAREI members can order 25 FREE Bandit Signs – just pay ship-
ping. visit the Member‘s Area and look on the Member Discounts Page for special link.
Click2Mail
One of the best, low cost marketing tools is direct mail. Here at MAREI we
use Click2Mail to send our letters and post cards at the absolute lowest prices.
FreeTrialWebsite.info
Realtors and Investors need to have a web pres-
ence. Through our FreeTrialWebSite you can have a site
up and running using simple templates in less than 24 hours. You can totally customize in a few
days. Property Marketing features, buyer or seller list building tools, direct mail marketing. Check our our
10 day trial at FREETrialWebsite.info.
Audio Acrobat
While we all love to create audio and video and post for free, if you
get over 10 minutes your file is to large. Please click here to check
out a 30 day FREE trial of Audio Acrobat to find out a great low cost
solution that will host your audio and video files as well as help you
create your own PodCast with the click of a button. Excellent Training.
Investment News Page 15
16. Building
An Email List . .
Find out more at : www.MAREIandCC.info newsletters into different topics, allow them to
select which topics interest them.
Whether you‘re a Wholesaler, a Landlord, a Realtor,
a Mortgage Broker, or an Accountant, you need a If you have a place of business where clients
steady stream of business, referrals or response from come in, have a display with a teaser about get-
the people that keep you in business. ting the inside scoop or exclusive offers from you
via email and a way for them to sign up for the
This starts with staying in regular communication with
information.
your audience. When you build an ongoing dialogue
with them, you increase the trust and comfort level Use a fishbowl on your counter to collect sign up
they have with you. They look forward to hearing forms or business cards. Use an incentive like a
from you. You‘ll stay in their mind. free prize drawing. This is great at trade shows,
As a result, they‘ll become more loyal, and be more drop your card into our fishbowl to sign up for our
likely to use or refer your services. And one of the newsletter and to register for a $25 gift card.
easiest, most effective ways to build that dialogue is Add join my mailing list button to all your web-
with email marketing—by using email newsletters sites and include after your signature line on all
and promotions that you send regularly. emails or message board posts.
That‘s why you should have a list of your customers‘, Ask your twitter followers from time to time to
clients‘, or members‘ email addresses: it‘s a real sign up for your newsletter.
assset to your business and it is easy to build with
very little costs. If your email newsletter service allows you to re-
post your newsletter article to twitter, repost it.
Keep in mind you want to build a permission-based Your followers may go back to the newsletter
list where people say yes you can send me your online, read, and then sign up.
email. So how can you do this, keep ―email mailing
list‖ in mind in everything you do: Use an email newsletter provider service like
Constant Contact that has a sign up application
When a motivated seller calls or anyone, ask if for Facebook or other Social Media so your
they would like to receive your email newsletter. friends can sign up for your newsletter.
When a potential buyer visits your website, have Look for a app that lets you input emails into your
a way for them to sign up via email for a special service from your phone. So you meet a poten-
report on how ―Lease Options‖ or what ever your tial client at a networking event, you can not only
service might be works. Add them to your opt in add their phone number to your phone, but their
list and then send them the report. email to your newsletter.
When you collect tenant info for rental application Bring a sign up sheet to very public event. For
or any time you collect contact information, re- example if you have a vendor table at MAREI,
quest customer email address. Then even if the have a sign up sheet for your newsletter, usually
potential tenant or client does not buy now, you offer some teaser free item for signing up.
can follow up with them so they might buy in the
future, using your email newsletter. Add a forward to a friend link on the email mar-
keting you are already doing. Your client likes
Add space on comment cards for people to sign the article you sent, they forward on to a friend,
up for your newsletter. If you segment your and the friend likes the article too and wants fu-
(Continued on page 17)
Page 16 MAREInet.com
17. ture information so they sign up The viewer signs up, gets the free To find out more about how to build
for your email newsletter. report that in most cases does not tell your email contact list or how to use
you a whole heck of a lot and directs email in your marketing plans, visit
Host an event, a class, a seminar, them back to a web site where they www.MAREIandCC.info, sign up for a
a demonstration, an online event, have to do more to get more. free trial, and then watch for their
collect contact info including email FREE training emails. They are very
from all attendees and ask if you These pages are called squeeze
informative.
can add them to your mailing list. pages. They attract a viewer for a
very specific reason and
Have you seen the experts in action then get them all excited that
on email newsletters? If you have if they get the free report all
been to more than a few real estate their problems will be solved.
training events I bet you have. . . .
The free report is to build
Real Estate Gurus: credibility so they will then
Buy a training program from a Real fell comfortable enough to
Estate Guru and what does the order give you their life history so
form want? Your name and address you can buy their house. Or
to send the package, your phone in give you their life history so
case there are problems AND your you can make them a loan.
email. About a week later if not Or fork over their credit card www.MAREIandCC.info
sooner you are instantly signed up for number so they can send
their FREE online training system that you a training program.
send you training information on a ———————
weekly basis.
You bought from them once. The
email newsletter is there to teach you
more for free, build their credibility
with you even more and then WAM,
would you like to buy this new and
improved training program.
Online Marketing:
You may have came across a page
for an online marketing expert. It‘s Your Complete Website (including hosting) is just
very basic web page that has their $39.90 per month
teaser message, usually targeted for a
specific topic: Stop Foreclosure, Sell plus a one-time initial setup fee of $39.90
Fast, Get Financed, Learn How to
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this, think of all the things you could
then do. . . Please give me your name
and email and I will send you a free
Go to www.FREETrialWebsite.info
report to show you how. Risk Free - No Obligation - No Credit Card Required!
Investment News Page 17
18. Kansas City
Federal Reserve
Economic
Update
TENTH DISTRICT - KANSAS CITY Manufacturing and Other Business Activity
The District economy strengthened in October and After rebounding in the last survey period, District
early November, despite headwinds from the resi- manufacturing activity continued to expand, and
dential and commercial construction sectors. Addi- many firms expected further growth in the next six
tional gains in consumer spending boosted optimism months. While production levels varied across indus-
for holiday sales among retailers and auto dealers. tries, some of the strongest gains were at food, fabri-
With moderate gains in October andNovember, cated metal, and electronics manufacturers. In gen-
manufacturing plant managers expected production eral, new orders, shipments, and production activity
activity and new orders to rise further with a pick-up strengthened in recent weeks, contributing to
in export activity. Energy and agricultural activity rose rising order backlogs and shrinking finished goods
robustly with strong demand, low inventories, and a inventories. In the next six months, plant managers
weaker dollar lifting commodity prices. In contrast, expected production, shipments and orders, espe-
residential and commercial construction remained cially for export, to strengthen further. In addition,
weak, although commercial real estate sales and va- more factory managers planned to increase staff or
cancy rates were expected to improve in coming make capital purchases in coming months. High-tech
months. Banking conditions remained stable with firms also reported a rise in sales that was expected
more District bankers expecting improvements in to continue through year-end. After slowing in the
loan quality. Despite higher raw material prices, last survey period, activity in the transportation sector
wholesale and retail prices held steady. stabilized and some firms noted a shortage of quali-
fied drivers.
Wage pressures remained subdued, though some
firms were hiring for seasonal and specialized labor. Real Estate and Construction
Consumer Spending Residential and commercial construction remained
sluggish in October and November, while commer-
Consumer spending improved further in October and cial real estate sales and vacancy rates were ex-
November, and contacts were optimistic about future pected to improve in coming months. After contract-
sales heading into the holiday season. District retail- ing with the end of the homebuyers tax credit pro-
ers reported stronger sales with limited discounting gram, a few District homebuilders noted a slight up-
on merchandise. Contacts indicated an uptick in du- tick in housing starts. Still, District home prices
rable goods sales, especially appliances, while sales edged down and sales continued to fall heading into
of luxury items were slow. After declining in the last the typical winter lull in home buying activity. District
survey period, auto dealers reported aslight improve- contacts noted that the starter home market re-
ment in sales, especially for trucks and used cars. mained active, but long lead times for selling mid-
Dealers anticipated demand would continue to and upper-priced homes were boosting inventories
strengthen through year-end, and some planned to and limiting ―move-up‖ opportunities. Mortgage loan
hire sales staff and service technicians. Restaurant activity rose as homeowners refinanced existing
traffic was up, while the average check amount de- mortgages to lower payments and shorten terms.
clined. With the end of the summer travel season, Commercial construction activity declined and was
average room and occupancy rates edged down at expected to remain weak over the next three months.
District hotels, but tourism activity was District commercial real estate contacts reported
stronger than expected. little change in vacancy rates, absorption rates, and
prices. Some firms, however, reported an uptick in
Page 18 MAREInet.com
19. (Continued from page 18) interest rates.
steady. District manufacturers re-
sales and expected vacancy rates to Energy ported higher raw materials prices and
edge down in coming months. expected additional increases in the
District energy activity continued at a next six months. They also expressed
Banking robust pace in October and Novem- a limited ability to pass on higher input
ber. The number of active drilling rigs costs to current finished goods
Bankers reported stable loan demand, in the District rose further, primarily prices. However, more factory
increased deposits, and an improved due to natural gas expansion in Okla- managers expected to receive
outlook for loan quality in the recent homa and New Mexico. Producers higher finished goods prices over
survey period. Overall loan demand expected drilling activity to remain the next six months. Restaurants
continued to hold steady as demand elevated over the next three months; paid more for food, but kept
for commercial and industrial loans, however some firms reported that
menu prices stable. After rising in
commercial real estate loans, and equipment shortages, difficulty finding
the last survey, prices for build-
consumer installment loans remained qualified labor, and availability or cost
ing materials held steady.
stable. In contrast, bankers reported of financing were constraining drilling
stronger demand for residential real activity. District contacts anticipated a Though a limited number of firms
estate loans. Compared to the previ- modest increase in natural gas prices were hiring, primarily for special-
ous survey, credit standards remained as the winter heating season ap- ized labor or seasonal workers,
unchanged in all major loan catego- proached. Crude oil prices were also few were raising wages to attract
ries. Loan quality was essentially un- expected to strengthen with rising de- qualified applicants. Wage pres-
changed compared to one year ago. mand and a weaker dollar. After surg- sures were expected to remain
Bankers, however, expected loan ing in the last survey period, Wyoming subdued through the end of the
quality to improve over the next six coal production continued apace. With year.
months. Deposits, especially for trans- higher ethanol prices, profits at etha-
action accounts and savings ac- nol plants held steady despite higher From the Federal Reserve Beige
counts, increased after having been corn prices raising operating costs. Book for November
flat since late last year. Read full report for all Districts at
Wages and Prices http://www.federalreserve.gov/
Agriculture fomc/beigebook/2010/20101201/
Prices paid for raw materials rose fur- fullreport20101201.pdf
Agricultural conditions improved since ther in October and November, but
the last survey period. Favorable selling prices and wage generally held
weather conditions across the District
facilitated an early corn and soybean
harvest with yields less than original PRIVATE LENDER
estimates but slightly better than their
five-year average. The winter wheat Locally Owned & Operated Private Money Lender
crop was progressing normally. Crop We are a Direct Lender, not a Broker
prices continued their steady climb
through the fall harvest, boosting in- Rehab Loans up to 100% of Costs
comes for crop farmers but raising Up to 65% of the After Repaired Value
feed costs for livestock producers.
Farmland values and cash rental rates Terms from 30 Days to 1 Year
strengthened further with higher farm Rates from 12 to 16% Interest Only
incomes and robust demand for good Points from 6 to 10 in Lieu of Equity
quality farmland from both farmers
and non-farm investors. Farm opera- Appraisals Required
tors also increased spending on farm Draw Requests on Wed. Paid on Friday
equipment and grain storage bins.
Demand for farm operating loans was RockStarInvestor.com
steady, and agricultural bankers re-
ported ample funds were available for Jeff Basler
qualified borrowers at historically low
913-221-9080
Investment News Page 18
20. Mortgage Interest
Deduction Under Attack
When President Barack Obama took office he ap- talk of changing MID harms an already fragile
pointed a National Commission on Fiscal Respon- market.
sibility and Reform to assess the Nation's fiscal
crisis. This commission's task was great, particu- News reports saying that Congress threatens
larly given the public outrage after the bailouts of to repeal or limit MID will only further delay the
the banks and auto industry, but they were to de- housing recovery.
termine viable ways to strengthen the "balance Please oppose any efforts to reduce or eliminate
sheet" of this country. the Mortgage Interest Deduction in any future defi-
While many suggestions within their recently pub- cit reduction proposals or legislation. Thank you for
lished 66-page report, entitled "The Moment of helping to ensure the ongoing recovery of the
Truth" are legitimate, page 32 of their report details housing market.
a suggestion to eliminate the Mortgage Interest
Deduction. Despite signs that the real estate mar-
ket is poised to rebound, this recent development
sent shock waves through the industry, particularly
on the consumer side, according to National Asso-
ciation of Realtor's President, Ron Phipps.
While this report only offers suggestions, it is im-
perative that we send a resounding message, as
an industry, to Congress that this time tested de-
duction must not be eliminated. Please contact
your Representatives and Senators and let them
know you strongly opposed the National Commis-
sion on Fiscal Responsibility and Reform's sugges-
tion to eliminate the Mortgage Interest Deduction.
Take Action: Please contact the U.S. Capitol
Switchboard at (202) 224-312 or look up your rep-
resentative's number at http://
www.govtrack.us/congress/
Talking points include:
I am a constituent and a member of the Na-
tional Real Estate Investors Association:
I am strongly opposed to the Deficit Commis-
sion's proposal to limit or eliminate the Mortgage
Interest Deduction.
I have experienced, first-hand the terrible
housing crisis and I can assure you that even
ACT NOW
Page 20 MAREInet.com
21. MAREI Member . . .
Tool Boxes
Have you been on the web site lately? We have a new MAREI Job Board: We invite all members to post their
feature that we are working very hard to implement to job openings here.
bring you more benefits and tools that you can utilize.
We have several other tools we are working on bring-
Currently you will find: ing to you in 2011:
MAREI Service Directory: This is a searchable list Web Site Help Videos: We are recording a series
of products and services for our members. of videos to help you navigate the web site.
Education: We have several new educational
MAREI Audio Downloads: A work in progress that
items we will be rolling out to offer you more op-
lists all the Recordings of General Meetings that are
portunities to learn. These tools will include—an
available to MAREI members for free in the Member interactive online university and digital training
Area and we are slowly adding the ability to purchase programs from local members that you can pur-
these downloads by non-members. chase, download and access from home.
MAREI Landlord Resources: Area landlords are Investor Tool Box with tools for the real estate in-
need of many services from tenant screening, to vestor.
forms and documents, and more. As we add new
benefits for our landlords, we will add the services Wholesaler’s Tool Box with tools just for the whole-
here. sale real estate investor.
MAREI Marketing Resources: Tools for all mem- Rehabbers Tool Box with tools for the rehab inves-
bers: Investors, Landlords, and Service Providers for tor or anyone who is renovating a home.
marketing. If you need to boost your business in
2011, check out this page for some ideas.
Success in real estate is all about having the right
tools and knowing how to use them. We hope that we
MAREI Message Board: Currently this tool is avail- can bring in all the tools you need into our tool boxes
able for the general public to read. But if you want to
and then help you learn how to implement them
post or respond to a post, you need to log into the
through articles, webinars, and live training in 2011.
member‘s area.
We also welcome your ideas for needed tools. If you
MAREI Properties for Sale: This tool is for the gen-
eral public to view your properties for sale. To post have a tool that you really like to use that a large ma-
your properties, here, be sure to log into the MAREI jority of members might be able to utilize, we may be
member area. able to approach the provider as an association and
negotiate a discount. To suggest tools, please email
them to info@MAREInet.com, include web sites and
MAREI Newsletter: This tool will allow everyone to
read our 3 latest issues of the Investment News (our provider contact information so we can follow up with
newsletter). To go back further in the Newsletter Ar- them.
chives, visit the Library in the Member Area.
Investment News Page 21
22. Upcoming
Events
Lee’s Summit Investor Breakfast Lee‘s Summit Investors
Dec
Networking Group meets the 2nd Saturday of the month for
coffee, breakfast, and conversation at the Panera Bread on
Chipman in Lee‘s Summit. Open to MAREI Members &
11 Guests.
Dec
Alternative to the monthly meeting: Holiday Networking
Holiday
Party, Tuesday December 14th at the Fox and Hound at
Networking 103rd and Metcalf. Open to everyone. No charge except
14
for your food and drinks you order. We have a pool table
Party
reserved.
Children & College Students
Jan
Monthly Meeting: MAREI meets on the 2nd Tuesday of
each month for networking and education. Basic Agenda
Is your child interested in real Monthly Meeting and Location Information on the next page.
estate? Is ready to learn?
Add your child aged 12 to 18 11
to your membership.
Jan
College Students with student Workshop: We have a tentative date set for a Saturday
ID, we have internships morning workshop. Watch calendar and blog for details.
Workshop
available. Work in the
MAREI office for $10 in
MAREI bucks to use for
22
Membership & Workshops
Jan
Webinar - we have a tentative time penciled in for a webi-
Contact nar in January. Topic to be determined. FREE for MAREI
MAREI Office for more info. Webinar members to join live or access replay.
info@MAREInet.com
27
Page 22 MAREInet.com
23. Monthly
Meeting
Sylvester Powell Jr
Community Center
6200 Martway, Mission KS
913-722-8200
Tuesday January 11 5:30 Member‘s Only -
Doors open at 5:30
Round table
Members: FREE 5:45 Set Up / Registration
Guest Fees: $25 at door . . 6:00 Industry Partner Expo
Pre-register online for $15 Invite your friends
6:00 Member Networking
colleagues to visit the
If guests join with in two days of 7:00 Haves & Wants (Bring
the meeting, their guest fee will be your Deals) Monthly Meeting for
applied to the membership fee with
7:30 Presentation – Guest with a Guest Pass
proof of payment.
Speaker (available online at
www.MAREInet.com).
9:00 New Member
Location
For each new member you
Registration
6200 Martway
refer, earn MAREI Bucks
Mission, KS 66210
which can be used towards
seminars, advertising,
North of Shawnee Mission Pkwy Park in North Lot
or membership fees.
South of Johnson Dr 2nd from the Building
East of Lamar Less Kids & Door Dings
Investment News Page 23
24. Investment
Opportunity
Address City Offered as Price Info Contact Phone
5837 Forest Kansas City, MO $36,000 Bank Owned Ann Wilkinson 913-402-1500
6206 E 95th TR Kansas City, MO Turn Key No Reserve Absolute Auction Robert Mayo 816-361-2600
8517 Blue Ridge Raytown, MO Rehab No Reserve Absolute Auction Robert Mayo 816-361-2600
Blvd
405 W Dartmouth Kansas City, MO Under Value $209,900 Investor Owned Joe Reece 816-507-4203
5855 E 10th St Kansas City, MO Needs work $14,500 2+ Bed / Owner Steve Summers 816-350-7200
Finance
Agnes Package Kansas City, MO Needs Work $16,500 2 houses Christoph Becker 816-419-1165
Wabash / Indiana Kansas City, MO Need Work $5,000 2 houses Christoph Becker 816-419-1165
3703 College Kansas City, MO Updated Rental $27,500 Rent $700 to 800 Christoph Becker 816-419-1165
4733 Bales Kansas City, MO Rental $22,500 Wholesale Christoph Becker 816-419-1165
3860 E 59th Tr Kansas City, MO Rental, needs up- $16,500 Wholesale Christoph Becker 816-419-1165
dates
3012 Wabash Kansas City, Mo Rehab $3,500 Wholesale Christoph Becker 816-419-1165
1030 Park Kansas City, Mo Renovated $69,900 Bank Owned JJ Pawlowski 816-916-4593
4311 Flora Kansas City, MO Renovated $7,000 Bank Owned JJ Pawlowski 816-916-4593
7208 E 100th Tr Kansas City, MO Renovated/ Rented $108,900 Bank Owned JJ Pawlowski 816-916-4593
13415 Spring St Grandview, MO Bank Owned $89,900 100% Financing JJ Pawlowski 816-916-4593
1301 E 59th St Kansas City, MO Updated $95,000 Bank Owned JJ Pawlowski 816-916-4593
3933 Wyandotte Kansas City, Mo Updated / Rented $142,000 100% Financing JJ Pawlowski 816-916-4593
5044 Walrond Kansas City, Mo Rehab / Rental $14,500 $5k Repairs Christoph Becker 816-419-1165
6101 Agnes Kansas City, MO Rehab / Rental $23,500 $5k Repairs Christoph Becker 816-419-1165
Duplexes Gardner, KS Rented $100k Each $600 rent / unit Jon Bichelmeyer 913-579-3354
Duplex Merriam, KS Rented/ Vacant No priced listed $850-$900 Eric Deeter w/ Realty 913-579-3354
Resource of KC
Page 24 MAREInet.com
25. Wholesalers, submit your properties at:
kcmoHomeBuyer.com
Looking for Investment Properties
Investment Opportunity There are 100‘s of great deals right now.
Let me help you through the process.
There are over 40 properties Real Estate Investor / Agent with experience in
listed for sale today on the Bank Owned, Short Sale, and Rental Properties
MAREI web site.
All MAREI members may log Eric Deeter
in and list their property for Realty Resource of KC
sale, include details, photos, www.EricDeeter.com
simple html, and contact info. Call (913) 579-3354
Must be your property or list-
ing, no fishing for buyers
with out proper contracts.
All new listings emailed out
on Fridays in our E-Updates Home Depot
go to
2 % Bi-Annual Rebate for MAREI members
MAREInet.com
Volume Discount Pricing
Click no Tool Box
Click on Property for Sale Call me to find out how you can save
on your next home renovation!
Roger Holyfield
(816) 510-9199
Roger_L_Holyfield@HomeDepot.com
Investment News Page 25
26. Craigslist Advertising
Generate Leads for FREE
76 percent of consumers believe renting to be a their current residence or rent new residences
better option than homeownership! within the next year. Twelve percent of renters
said they have plans to buy a new home this
< time the for least at consumers, some out dy- year and only fourteen percent believe that buy-
ing be to seems homeownership of dream re- ing a house is preferable to renting given the
covery, towards battle uphill an fight continues current state of the market.
market estate real As results. survey 2008 from
jump percent 5 a market, current in home own- Homeowners tied down and staying put. Sev-
ing option favorable more renting deemed con- enty-one percent of homeowners will stay in
sumers 76 May, conducted online new> their current home over the next year, mirroring
almost exactly the response from 2008 (72%).
When asked why, individuals gave the following
reasons: Leverage this information in your marketing and
sales and sign more leases.
64% cited having no responsibility for major
repairs or maintenance as the primary rea-
son.
Source: Harris Interactive. This survey was con-
50% cited financial reasons such as not ducted online within the United States between
being impacted by an unpredictable real es- May 3, 2010 and May 5, 2010 among 2,140
tate market and not being susceptible to adults (aged 18 and over), of whom 1,443 own
foreclosure. their primary residence and 617 rent their pri-
The findings in this survey mirror what is being mary residence.
seen throughout the country, especially in areas
of the country that are experiencing
the first signs of economic recovery. See MAREI member area for Mem-
The simple fact remains that in a ber Discounts with AAA Screening
bad economy, people must make
whatever changes necessary to
improve their situation, especially if
they have lost their job. Sometimes
this might mean moving to another
city where there is more opportu-
nity, and if you're tied to a mort-
gage, you don't have the same
ease of mobility as you do if you
lease your home.
Renters are not eager to make a
change this year. Sixty percent of
renters plan to continue renting
Page 26 MAREInet.com
27. Discounts of up to 65%
Details in MAREI
member area
Investment News Page 27
28. accurate
Accurate Closings: Smooth, Timely, Professional.
Our office is located in Accurate Title will provide you with a smooth, timely, and profes-
Overland Park, KS and sional closing. This is accomplished by removing title defects
Serves all Kansas City
which could affect the owner‘s title and lender‘s mortgage. Title
Metro Area Counties,
plus Nationwide Insurance fulfills a need by providing a financial guarantee to the
Affiliations. buyer that their title is free and clear of any encumbrances of re-
cord. It also guarantees to the lender, that all conditions of their
loan are satisfied.
Experienced staff to Title Services Provided for:
handle all of your closing
needs. For Sale by Owner Transactions
24-48 turnaround on title New Construction Closings
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If you need a RUSH 1031 Exchanges
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Closings, Prelim HUDS, Curing Issues
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Short Sale Closing and Negotiation Assistance
Online Order Tracking
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Accurate Title Company 913-338-0100
www.AccurateTitleCo.com
Owned by Attorney Ronald L Kraft. Mr. Kraft has over 39 years experience in real estate and small business
law and is licensed in Kansas & Missouri.