This document discusses using social media to engage students and supplement course materials. It provides Instagram and Snapchat as examples, noting that 92% of American teens go online daily and spend around 58 minutes on social media. The document outlines content opportunities on each platform like videos, memes and field trip experiences. It recommends best practices like limiting posts to twice weekly and making participation optional. Overall, the document argues that social media can provide an additional path to content without replacing traditional methods by embedding academic material in students' existing social media routines.

1. Bringing Course
Materials to
Student Social
Media Routine
An Additional Path to Build
Content Understanding
Prof. Mateo Sancho Cardiel, MA,
Adjunct Lecturer, Humanities Department
Hostos Community College of CUNY, NY
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2. I know what you are thinking…
Financial Times NBC News

3. Not to mention….
Getty

4. And let’s face it: this is extra work
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5. But…
@pewresearch 88 % of
Americans between the ages
of 18 and 29 use social
media (2018)
@pewresearch 92% of
American teens go online
daily, including 24% who go
online 'almost constantly.’
(2015)
Social Media Today, 2017

6. +
57.9 minutes a day
Survey by Robert Stalf, 2016
Franck Michel/FlickrNew York Post

8. Example 1
Instagram
Total Number of Daily Active Instagram Users:
500 million
59% of internet users between the ages of 18 and 29
use Instagram
Omnicore Agency, 2017
WHY INSTAGRAM?
1. Creates sense of community
2. Image driven
3. Works as a public space (as a casual Blackboard)
with easier access
4. The content remains there and can be useful as a
different way of going over it

9. Content opportunities
VIDEO NEWS REPOST

10. Content opportunities II
CONCEPTS FIELD TRIPS HUMOR MEMES

11. The use of hashtags

12. Academia and virtual community

13. Example 2
Snapchat
Total Number of Daily Active Snapchat Users: 187 million
50 % of male college students share selfies on Snapchat. 77 % of
female college students share selfies on Snapcaht
45% of Snapchat users are aged between 18-24
Omnicore Agency, 2017
WHY SNAPCHAT?
1. It the most private social network: you control who is
watching and the content stays there just 24 hours.
2. Its use is more specific for Media and Arts courses
3. It is an audiovisual tool based on post-production
4. It is useful in the classroom combined with AirPlay
5. Students that didn’t attend can follow what happened in
the classroom

14. Content opportunities
LIGHTING AND GENRE POV COLOR, FLASHBACK AND MUSIC

15. Engagement strategies
FIELD TRIP ”TRAILER” FIELD TRIP EXPERIENCE NEWS MOVIE EVENTS

16. Social media best practices
1. Don’t follow your students back
2. Don’t bomb them with content (twice a week maximum)
3. Be consistent
4. Make it always optional
5. Adapt the content to the social media language

17. CONCLUSSIONS
• Social media are very useful to embed academic content in students
free time
• Social media are engaging backdoors to the real and rigorous content.
They are an additional path or a hook, never a substitute
• In media courses, social media are a useful and accesible tool to learn
the codes of audiovisual language

18. “The medium is the message”
Marshall McLuhan, 1964
McLuhan Center

19. BIBLIOGRAPHY
• AMEDIE, JACOB, The Impact of Social Media in Society, Santa Clara University, 2015
https://scholarcommons.scu.edu/cgi/viewcontent.cgi?article=1002&context=engl_176
• CALIFORNIA COMMUNITY COLLEGE, Social Media Survey Results 2016
http://californiacommunitycolleges.cccco.edu/Portals/0/Reports/2016-Social-Media-Survey-
Results-ADA.pdf
• NEW YORK POST, New Yorkers Have one of the Worst Commutes Survey Says 2016,
https://nypost.com/2017/11/04/new-yorkers-have-one-of-the-worst-commutes-survey-says/
• PEW RESEARCH CENTER, Teens, social media and technology overview 2015
http://www.pewinternet.org/2015/04/09/teens-social-media-technology-2015/
• PEW RESEARCH CENTER, Social Media Use: Demographics and Statistics 2018,
http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/
• SOCIAL MEDIA TODAY, How Much Time People Do Spend on Social Media? 2017,
https://www.socialmediatoday.com/marketing/how-much-time-do-people-spend-social-media-
infographic