This presentation is a summary of the work carried out for the Licensed Vintners Association. The goal of the work was to evaluate the status of the current Dublin pub situation, evaluate relevant international trends and create an innovative strategy to develop the Dublin pub concept

35. To attract entertainment away from the home, Dublin pubs could consider
innovation in it’s offering
Dublin pubs could combine the well known sociability that a pub offers with
the new learning experiences that are also fun

42. Make personal recognition simple and fun, an added dimension is to make
people feel closer to their community

49. People are attracted to the pubs which they feel can help
define them by offering them new experiences

56. Coming out of the recession, the new consumer wants something
different. Dublin pubs can make the drinking experience fun and
novel, this can range from the design to the cocktail list and
theatricals servings

58. Do redefine the pub by considering
what you are actually selling to attract
the customer with new needs
Don’t just rely on food and drink alone

59. Do make yourself famous for
something and do it really well
Don’t try to be everything, concentrate
on one clear proposition

60. Do reward customers by making their
time out fun, easy and a quality one
Don’t rely on offers to create loyal
customers, make it about the
atmosphere, this includes paying
attention to the drink and how it is
served

61. Do interact with the digital to enhance
your offering
Don’t forget the pub is about
conversation

62. Do remember that the pub is one of
the original community hubs
Don’t forget to offer a full day part
offering