This presentation was given by José Manuel Pérez Tornero & Laura Cerv as part of the MEDEAnet webinar on "Researching Media Literacy in Europe" on 28 November 2013. MEDEAnet aims to promote media-based learning to organisations and practitioners through local training and networking events, online resources and knowledge sharing. MEDEAnet will also exploit best practices of the annual competition MEDEA Awards and extend its existing informal network and support the MEDEA Association, a membership organisation that ensures the sustainability of the MEDEA Awards. More info: http://www.medeanet.eu/

1. “Key Activity of Policy cooperation and innovation in Lifelong KA1
(Studies and Comparative Research)” de la Comisión Europea
Partners:
1

2. Objetivos
Proyecto
How to promote Media Literacy Education in
Europe?
Formal
education
Informal
education
Non- formal
education
Disadvantaged
groups
Media Education
Lifelong Learning
27 UE estados (no estaba Croacia)
2

3. SCIENTIFIC APPROACH
2004
2004
Promoting Digital
Promoting Digital
Literacy
Literacy
2007
2007
Previous
Previous
studies
studies
Current trends and
Current trends and
approaches to media
approaches to media
literacy in Europe
literacy in Europe
2009
2009
Study on Assessment
Study on Assessment
Criteria for Media
Criteria for Media
Literacy Levels
Literacy Levels
3

4. Challenges
Educational
system
National
curricula
Educational
Resources
Teachers’
skills
Teaching
resources
Formal
education
Mass Media
Media
resources
Informal
education
Initiatives
Inclusion
strategy
Instruments
to measure
ME skills
Non-formal
education
Disavantatged
groups
Media Education
Lifelong Learning
4

5. Requirements
Innovating
Schools
Innovating
working
Change dimension
Innovating
Long Life
Learning
Innovating
Public
Sphere and
Social
relations
.
5

6. 6

7. Poverty in Europe
7

8. Conclusions
Innovating Classrooms
GENERALES
KEY POINTS
 To create MEDIA EDUCATION
COUNCILS BY COUNTRIES
 To create an a National Action Plan, a
document that can be used for member
states and indicates direction of dialogues
 Changing the predominant focus on
technological aspect and ICT skills to
pedagogical focus
Networking
National Councils
National Action Plan
Focusing on Pedagogy
Focusing on critical
understanding
 Focusing on creativity





 To emphasize the production and critical
understanding in the MIL projects and
policies.

To create a European network for young
researchers in ME
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9. Recomendaciones
FORMAL EDUCATION
CURRÍCULOS
Key Points
 To ensure that each EU country has to
 To ensure that each EU country has to
develop a national ME curriculum
develop a national ME curriculum
 Media Literacy should be included in formal
 Media Literacy should be included in formal
education as a cross-curricular/transversal
education as a cross-curricular/transversal
subject.
subject.
• Media Educatio in the
urricuum
• Cross-curricular content
• Guide lines on devices
• On line platforms
 Elaborate a common agreement/a guideline
 Elaborate a common agreement/a guideline
on devices to be used in class
on devices to be used in class
 Create an online platform with educational
 Create an online platform with educational
content in Europe (films, series etc.)
content in Europe (films, series etc.)
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10. Recomendaciones
FORMAL EDUCATION
TARINING TEACHERS
 To include a compulsory subject within teacher
 To include a compulsory subject within teacher
training curricula (Example: Luxembourg).
training curricula (Example: Luxembourg).
 For this, a possible way, to do an adaptation from
 For this, a possible way, to do an adaptation from
UNESCO Curriculum to every country.
UNESCO Curriculum to every country.
 Initial teacher training could include a certification
 Initial teacher training could include a certification
to validate digital competences (Example:
to validate digital competences (Example:
Francia).
Francia).
 Improve a media literacy teachers´ network Improve a media literacy teachers´ networkcommunity
community
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11. Recomendaciones
FORMAL EDUCATION
EVALUATION
 To list digital and media competences to
 To list digital and media competences to
be developed, agreed and accepted to
be developed, agreed and accepted to
EU countries
EU countries
 To take into account how to evaluate
 To take into account how to evaluate
competences and create a common tool
competences and create a common tool
to measurement digital and media skills
to measurement digital and media skills
 To do more research to analyse media
 To do more research to analyse media
competences
competences
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12. Recomendaciones
INFORMAL EDUCATION
MEDIA AND ORGANIZATIONS
 There are many and very different stakeholders in
 There are many and very different stakeholders in
informal media education and non formal media
informal media education and non formal media
education
education
 To consider the family implication because is
 To consider the family implication because is
important in informal education
important in informal education
 National governments should encourage public
 National governments should encourage public
service media to produce high quality media
service media to produce high quality media
(literacy) educational programmes for various
(literacy) educational programmes for various
audiences, especially for the children
audiences, especially for the children
 Policy makers should consider financial
 Policy makers should consider financial
transparency of educational programmes
transparency of educational programmes
supported from public money as necessary
supported from public money as necessary
aspect of any funding.
aspect of any funding.
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13. Recomendaciones
DISADVANTAGED GROUPS
Risk of digital exclusion
 To ensure free access to modern information and
communication tools and the use of media in
practice for e.g. trainings, courses.
 To implemente media education projects among
people at risk of digital exclusion, both in terms of
infrastructure such as buildings equipped with
elevators and toilets for people with disabilities and
competencies that enable them to obtain and
maintain occupational activity;
 To disseminate information about the benefits of the
use of modern information and communication
technologies (ICT).
 To promote the access to e- administration and
other services provided by electronic devices;
affordable prices for access to the Internet,
computers with appropriate software.
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14. Resultados
MEDIA LITERACY OBSERVATORY
www.eumedus.net
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15. RESULTADOS
MEDIA LITERACY OBSERVATORY
 : Alberto Parola,
Fausto Colombo,
Evelyne Bevort,
Michele Seys, Ulla
Carlson, Victor
Reia, Silke Grafe,
Renate Holubek,
Martina Chapman,
Aniina Lundvall,
Brian O´Neill etc.
15

16. Mapas
MEDIA LITERACY OBSERVATORY
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