SlideShare una empresa de Scribd logo
1 de 24
MARCUS GRAHAM
PROJECT
MARCUS GRAHAM
PROJECTThe Marcus Graham Project is a 501 ( c ) 3 non-profit organization and international
network of diverse professionals that have purposed themselves in developing the
next generation of thought leadership within the advertising, media and marketing
industry.
Our mission is to identify, expose, mentor and train ethnically diverse men and
women in all aspects of the media industry, including advertising, entertainment and
marketing.
The vision of the Marcus Graham Project (MGP) is to provide long-term access to
information, technology, financial and people resources that will strategically develop
a viable pool of talent and leadership within the industry.
Founded in 2007 / Incorporated 2009
HQ in Dallas, TX with over 925 members internationally
• Carter Murray, CEO Draft FCB Worldwide
• Karla Ballard, SVP, Sr. Partner Ogilvy & Mather West
• Greg Stern, CEO, Butler, Shine, Stern and Partners
• Walter Delph, CEO, Adly
• Perry Fair, President & CCO, JWT Atlanta
• Chris Raih, Founder/Managing Director, Zambezi LA
• Jane Barratt, Founder, VestedInterest
• Ahmad Islam, Co-Founder, commonground
• Ignacio Oreamuno, Executive Director, Art Directors Club
• Charles H.F. Davis, Founder & Director of Activist Millenials Project
• Becca Weigman, CEO, TM Advertising
• Laura J. Hernandez, Executive Director Diversity Marketing, AT&T
• Robert Harwood-Matthews. President, TBWA/Chiat Day New York
• Aaron Walton, Co-Founder Walton Isaacson
• Gerard Bush, Co-founder and Chief Creative Director, The Brpr Group
• Sharon Harris, Global Sales Strategy Lead Windows 8, Microsoft
• Alvin Bowels, CEO Grab Media
2013 – 2016 ADVISORY BOARD
The iCR8 Boot Camp is MGP’s Flagship program which provides the next
generation of advertising, media & marketing talent with the exposure and
experience necessary to solidify
careers within the industry.
Entering its 6th year, in 2014, iCR8 Boot Camp is a summer long internship
program, where aspiring professionals are interviewed for an exclusive
opportunity to create their own advertising & marketing agency that they run
during the summer, while working through a rigorous curriculum and training
program.
iCR8 SUMMER BOOT
CAMP
WHERE ARE THEY NOW?
96% of graduates found employment within 6
months
88% of all MGP Boot Camp alumni have successfully found jobs at some of the
country’s leading companies
PROGRAM SCHEDULE
MGP brings high performing minority undergraduate, graduate
students and young professionals to Dallas for a comprehensive
summer boot camp program. The program consists of:
• Mentoring
• Speaker Series
• Agency/Company Visits
• Interactive Workshops
• Executive Coaching
• Course Curriculum
• Client Assignments
• Travel
PROGRAM COMPONENTS
PREVIOUS CLIENTS
PepsiCo Partnership
SAMPLE WORK
INTRODUCING
PRISMATIC
The Dream Continued
DON’T PREDICT
THE FUTURE
CR8 IT
Lincoln Stephens
Co-Founder / Executive Director
Marcus Graham Project
214.810.6475 (office)
972.897.9985 (mobile)
lincoln@marcusgrahamproject.org
Larry Yarrell
Co-Founder / Program Director
Marcus Graham Project
214.810.6475 (office)
214.918.0302 (mobile)
larry@marcusgrahamproject.org
CONTACT

Más contenido relacionado

Similar a Pepsi co pitch deck

3rd Batch Jumpstart Program Introduction 201605
3rd Batch Jumpstart Program Introduction 2016053rd Batch Jumpstart Program Introduction 201605
3rd Batch Jumpstart Program Introduction 201605JumpstartProgram
 
Jason Steinberg Digital Media Executive - Overview of Experience
Jason Steinberg Digital Media Executive - Overview of ExperienceJason Steinberg Digital Media Executive - Overview of Experience
Jason Steinberg Digital Media Executive - Overview of ExperienceJason Steinberg
 
PR & Social Leaders Masterclass (Official #PRSL16 Brochure)
PR & Social Leaders Masterclass (Official #PRSL16 Brochure)PR & Social Leaders Masterclass (Official #PRSL16 Brochure)
PR & Social Leaders Masterclass (Official #PRSL16 Brochure)John McCambley
 
Marketing plan for social media
Marketing plan for social mediaMarketing plan for social media
Marketing plan for social mediaANUSHREE
 
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long EditionCareers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long EditionJames Fan
 
Content Leaders Masterclass #CLManc16 (Official Brochure)
Content Leaders Masterclass #CLManc16 (Official Brochure)Content Leaders Masterclass #CLManc16 (Official Brochure)
Content Leaders Masterclass #CLManc16 (Official Brochure)John McCambley
 
Client presentation broadbean
Client presentation broadbeanClient presentation broadbean
Client presentation broadbeanJeroen van Driel
 
Tuesday presentation 2013 09-24 (1)
Tuesday presentation 2013 09-24 (1)Tuesday presentation 2013 09-24 (1)
Tuesday presentation 2013 09-24 (1)Nancy Arnold
 
Global HR Trends Summit ME.PDF
Global HR Trends Summit ME.PDFGlobal HR Trends Summit ME.PDF
Global HR Trends Summit ME.PDFMaria M. Petreska
 
Social Recruiting Asia 2015_email
Social Recruiting Asia 2015_emailSocial Recruiting Asia 2015_email
Social Recruiting Asia 2015_emailRishita Desai
 
Social Media Infographics & Editorial Design / Linda C. Modica
Social Media Infographics & Editorial Design / Linda C. ModicaSocial Media Infographics & Editorial Design / Linda C. Modica
Social Media Infographics & Editorial Design / Linda C. ModicaLinda Modica
 
The Brand of We - The Ultimate Program for Transforming Employees into Brand ...
The Brand of We - The Ultimate Program for Transforming Employees into Brand ...The Brand of We - The Ultimate Program for Transforming Employees into Brand ...
The Brand of We - The Ultimate Program for Transforming Employees into Brand ...jsrebs
 
The Sparks Foundation HR Task 1
The Sparks Foundation HR Task 1The Sparks Foundation HR Task 1
The Sparks Foundation HR Task 1Sayam Kumar
 

Similar a Pepsi co pitch deck (20)

Icr8 sponsorshipdeck
Icr8 sponsorshipdeckIcr8 sponsorshipdeck
Icr8 sponsorshipdeck
 
Get On Board
Get On BoardGet On Board
Get On Board
 
Employer branding
Employer brandingEmployer branding
Employer branding
 
3rd Batch Jumpstart Program Introduction 201605
3rd Batch Jumpstart Program Introduction 2016053rd Batch Jumpstart Program Introduction 201605
3rd Batch Jumpstart Program Introduction 201605
 
Jason Steinberg Digital Media Executive - Overview of Experience
Jason Steinberg Digital Media Executive - Overview of ExperienceJason Steinberg Digital Media Executive - Overview of Experience
Jason Steinberg Digital Media Executive - Overview of Experience
 
PR & Social Leaders Masterclass (Official #PRSL16 Brochure)
PR & Social Leaders Masterclass (Official #PRSL16 Brochure)PR & Social Leaders Masterclass (Official #PRSL16 Brochure)
PR & Social Leaders Masterclass (Official #PRSL16 Brochure)
 
Marketing plan for social media
Marketing plan for social mediaMarketing plan for social media
Marketing plan for social media
 
Monastra, pamela resume 082812
Monastra, pamela resume 082812Monastra, pamela resume 082812
Monastra, pamela resume 082812
 
Careers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long EditionCareers Guide S2Y13 Long Edition
Careers Guide S2Y13 Long Edition
 
Content Leaders Masterclass #CLManc16 (Official Brochure)
Content Leaders Masterclass #CLManc16 (Official Brochure)Content Leaders Masterclass #CLManc16 (Official Brochure)
Content Leaders Masterclass #CLManc16 (Official Brochure)
 
RJP
RJP RJP
RJP
 
Client presentation broadbean
Client presentation broadbeanClient presentation broadbean
Client presentation broadbean
 
Tuesday presentation 2013 09-24 (1)
Tuesday presentation 2013 09-24 (1)Tuesday presentation 2013 09-24 (1)
Tuesday presentation 2013 09-24 (1)
 
Get on Board December
Get on Board DecemberGet on Board December
Get on Board December
 
Global HR Trends Summit ME.PDF
Global HR Trends Summit ME.PDFGlobal HR Trends Summit ME.PDF
Global HR Trends Summit ME.PDF
 
Social Recruiting Asia 2015_email
Social Recruiting Asia 2015_emailSocial Recruiting Asia 2015_email
Social Recruiting Asia 2015_email
 
Social Media Infographics & Editorial Design / Linda C. Modica
Social Media Infographics & Editorial Design / Linda C. ModicaSocial Media Infographics & Editorial Design / Linda C. Modica
Social Media Infographics & Editorial Design / Linda C. Modica
 
The Brand of We - The Ultimate Program for Transforming Employees into Brand ...
The Brand of We - The Ultimate Program for Transforming Employees into Brand ...The Brand of We - The Ultimate Program for Transforming Employees into Brand ...
The Brand of We - The Ultimate Program for Transforming Employees into Brand ...
 
Qbule part1
Qbule part1Qbule part1
Qbule part1
 
The Sparks Foundation HR Task 1
The Sparks Foundation HR Task 1The Sparks Foundation HR Task 1
The Sparks Foundation HR Task 1
 

Pepsi co pitch deck

  • 2. MARCUS GRAHAM PROJECTThe Marcus Graham Project is a 501 ( c ) 3 non-profit organization and international network of diverse professionals that have purposed themselves in developing the next generation of thought leadership within the advertising, media and marketing industry. Our mission is to identify, expose, mentor and train ethnically diverse men and women in all aspects of the media industry, including advertising, entertainment and marketing. The vision of the Marcus Graham Project (MGP) is to provide long-term access to information, technology, financial and people resources that will strategically develop a viable pool of talent and leadership within the industry. Founded in 2007 / Incorporated 2009 HQ in Dallas, TX with over 925 members internationally
  • 3. • Carter Murray, CEO Draft FCB Worldwide • Karla Ballard, SVP, Sr. Partner Ogilvy & Mather West • Greg Stern, CEO, Butler, Shine, Stern and Partners • Walter Delph, CEO, Adly • Perry Fair, President & CCO, JWT Atlanta • Chris Raih, Founder/Managing Director, Zambezi LA • Jane Barratt, Founder, VestedInterest • Ahmad Islam, Co-Founder, commonground • Ignacio Oreamuno, Executive Director, Art Directors Club • Charles H.F. Davis, Founder & Director of Activist Millenials Project • Becca Weigman, CEO, TM Advertising • Laura J. Hernandez, Executive Director Diversity Marketing, AT&T • Robert Harwood-Matthews. President, TBWA/Chiat Day New York • Aaron Walton, Co-Founder Walton Isaacson • Gerard Bush, Co-founder and Chief Creative Director, The Brpr Group • Sharon Harris, Global Sales Strategy Lead Windows 8, Microsoft • Alvin Bowels, CEO Grab Media 2013 – 2016 ADVISORY BOARD
  • 4. The iCR8 Boot Camp is MGP’s Flagship program which provides the next generation of advertising, media & marketing talent with the exposure and experience necessary to solidify careers within the industry. Entering its 6th year, in 2014, iCR8 Boot Camp is a summer long internship program, where aspiring professionals are interviewed for an exclusive opportunity to create their own advertising & marketing agency that they run during the summer, while working through a rigorous curriculum and training program. iCR8 SUMMER BOOT CAMP
  • 6. 96% of graduates found employment within 6 months 88% of all MGP Boot Camp alumni have successfully found jobs at some of the country’s leading companies
  • 7. PROGRAM SCHEDULE MGP brings high performing minority undergraduate, graduate students and young professionals to Dallas for a comprehensive summer boot camp program. The program consists of: • Mentoring • Speaker Series • Agency/Company Visits • Interactive Workshops • Executive Coaching • Course Curriculum • Client Assignments • Travel PROGRAM COMPONENTS
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 24. Lincoln Stephens Co-Founder / Executive Director Marcus Graham Project 214.810.6475 (office) 972.897.9985 (mobile) lincoln@marcusgrahamproject.org Larry Yarrell Co-Founder / Program Director Marcus Graham Project 214.810.6475 (office) 214.918.0302 (mobile) larry@marcusgrahamproject.org CONTACT