This document summarizes a digital advertisement survey conducted on Twitter over 3 days. The survey consisted of 4 simple questions and received 113 responses. Key findings were that people prefer advertisements that are relevant to their interests and look professional. Lessons learned included using a targeted approach on Twitter to get responses, keeping surveys simple, and ensuring advertisements are relevant to gain trust. The survey was not scientifically rigorous due to its design and distribution only to the author's Twitter followers.

1. Digital Advertisements Survey Mahmoud Ghoz

2. Agenda The Motive The campaign Results Lesson Learned

3. The Motive LinkedIn discussion asking about how people in Egypt interact and respond the brand fan pages. I already have asked a lot of people about digital advertisement and how they interact with I decided to make this as online Survey.

4. The campaign I have decided to create very simple survey that only took 2 minutes to answer. Survey consist of 4 simple question. I depend on Twitter only to make people respond to the Survey.

5. The campaign I send general message asking people to fill the Survey and only 9 who respond I use the “3asham” technique … like hi X how are you? Long time no see, can you please reply on this Survey  In 2 days of sending mentions I reach the target and above, 113 responder.

6. The campaign The Survey is not based on any scientific research The Survey is not targeted nor segmented It may segment itself as I only reach my friends . Based on above the Survey results may be misleading

7. Facts 186 click on the link to reach 113 responder

8. Facts The 3 days click rate, note that the 3rd day I didn’t mention any one

9. Facts Top referrers

10. Facts Location who click on the link

11. Results First Question

12. Results Second Question

13. Results Second Question Other According its design :) sometimes I don't open the Ads even what I like to check & suitable for me because it is disturbing layout. e.g: Pop-up ads it is ok, but not very trusty as it is somehow cheap

14. Results Second Question Other I like it only when it's relevant, looks professional and links to an informative relevant website. I would definitely use it if it localized and adopted to my needs

15. Results Third Question

16. Lesson Learned People do like ads when it is relevant. People trust ads Don’t use Surveymonkey as a free tool for Survey. You can use twitter but in “3asham” mode to let people do thing against their will. If the Survey is simple, it will be filled. Use the bit.ly service to spread the Survey Link.

17. Questions ?

18. Thank You