1. November 2010
A picture of Tesco in North-East Asia – Shanghaip g
November 2010
Dr Clive Black/Dr Darren Shirley

2. Good morning ShanghaiGood morning Shanghai
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3. Tesco China. Shanghai. Guangxin store: modernised 10.2k sq mTesco China. Shanghai. Guangxin store: modernised 10.2k sq m
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4. Tesco China. Guangxin check outsTesco China. Guangxin check outs
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5. Tesco China. Food authenticity remains importantTesco China. Food authenticity remains important
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6. Tesco China. Shanghai. Florence & Fred (F+F) arrives from EuropeTesco China. Shanghai. Florence & Fred (F F) arrives from Europe
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7. Tesco China. Shanghai. Fewer bikes on the road but still a key categoryTesco China. Shanghai. Fewer bikes on the road but still a key category
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8. Tesco China. Economic progress seen in ‘widening’ TV rangeTesco China. Economic progress seen in widening TV range
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9. Tesco China. Shanghai. Core homewares on promotion (see pallets)Tesco China. Shanghai. Core homewares on promotion (see pallets)
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10. Tesco China. Proprietary brands still dominate HouseholdTesco China. Proprietary brands still dominate Household
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11. Tesco China. Shanghai. Personal care goes into higher categoriesTesco China. Shanghai. Personal care goes into higher categories
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12. Tesco China. Supplier supported labour in personal careTesco China. Supplier supported labour in personal care
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13. Tesco China. Shanghai. ‘Welcome’ promotional aisleTesco China. Shanghai. Welcome promotional aisle
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14. Tesco China. Shanghai. ‘Happy Bakery’ Tesco sub-brand introducedTesco China. Shanghai. Happy Bakery Tesco sub brand introduced
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15. Tesco China. Shanghai. Fresh produce particularly attracts puntersTesco China. Shanghai. Fresh produce particularly attracts punters
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16. Tesco China. Shanghai. Local lines – seeds (1)Tesco China. Shanghai. Local lines seeds (1)
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17. Tesco China. Shanghai. Local fresh produce lines (2)Tesco China. Shanghai. Local fresh produce lines (2)
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18. Tesco China. Shanghai. Local fresh produce lines (3)Tesco China. Shanghai. Local fresh produce lines (3)
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19. Tesco China. Shanghai. Local fresh produce lines (4)Tesco China. Shanghai. Local fresh produce lines (4)
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20. Tesco China. Shanghai. Local fresh produce lines (5)Tesco China. Shanghai. Local fresh produce lines (5)
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21. Tesco China. Shanghai. Local fresh produce (6) – lots of leavesTesco China. Shanghai. Local fresh produce (6) lots of leaves
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22. Tesco China. Shanghai. The introduction of chilled fresh produceTesco China. Shanghai. The introduction of chilled fresh produce
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23. Tesco China. Shanghai. Supplier supported promotionsTesco China. Shanghai. Supplier supported promotions
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24. Tesco China. Shanghai. In-store theatreTesco China. Shanghai. In store theatre
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25. Tesco China. Shanghai. In-store egg & dumpling productsTesco China. Shanghai. In store egg & dumpling products
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26. Tesco China. Shanghai. Fresh meat butchery in-storeTesco China. Shanghai. Fresh meat butchery in store
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27. Tesco China. Shanghai. Fresh fish (squid) on promotionTesco China. Shanghai. Fresh fish (squid) on promotion
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28. Tesco China. Shanghai. Fresh fish counter merchandisingTesco China. Shanghai. Fresh fish counter merchandising
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29. Tesco China. Shanghai. Own label in soft beveragesTesco China. Shanghai. Own label in soft beverages
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30. Tesco China. Shanghai. Branded cola - no shelf ready merchandising…yetTesco China. Shanghai. Branded cola no shelf ready merchandising…yet
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31. Tesco China. Shanghai. Private label in groceryTesco China. Shanghai. Private label in grocery
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32. Tesco China. Shanghai. Tesco Value although wasn’t that a high profileTesco China. Shanghai. Tesco Value although wasn t that a high profile
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33. Tesco China. Shanghai. Local own label – Value rock sugarTesco China. Shanghai. Local own label Value rock sugar
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34. Tesco China. Shanghai. Value rice from the north & southTesco China. Shanghai. Value rice from the north & south
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35. Tesco China. Shanghai. Retailing Services – Tesco/Union Pay/MastercardTesco China. Shanghai. Retailing Services Tesco/Union Pay/Mastercard
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36. Tesco China. Shanghai. The competition - CarrefourTesco China. Shanghai. The competition Carrefour
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37. Tesco China. Shanghai. The competition’s bus - CarrefourTesco China. Shanghai. The competition s bus Carrefour
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38. Tesco China. Shanghai. The competition – E-Mart (Shinsegae)Tesco China. Shanghai. The competition E Mart (Shinsegae)
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39. Tesco China. Shanghai. The competition – E-Mart (Shinsegae)Tesco China. Shanghai. The competition E Mart (Shinsegae)
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40. Tesco China. Shanghai. The competition - LotusTesco China. Shanghai. The competition Lotus
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41. Tesco China. Shanghai. The leading competition – RT Mart (Auchan)Tesco China. Shanghai. The leading competition RT Mart (Auchan)
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42. Tesco China. Shanghai. The competition – Wal*MartTesco China. Shanghai. The competition Wal Mart
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43. Tesco China. Shanghai. The competition – Wal*MartTesco China. Shanghai. The competition Wal Mart
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44. Tesco China. Wal*Mart fresh produce – lower range density than TescoTesco China. Wal Mart fresh produce lower range density than Tesco
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45. Tesco China. Shanghai. Wal*Mart – a more basic proposition than TescoTesco China. Shanghai. Wal Mart a more basic proposition than Tesco
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46. Tesco China. Shanghai. Wal*Mart – lower level of theatre than TescoTesco China. Shanghai. Wal Mart lower level of theatre than Tesco
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47. Tesco China. Shanghai. Extended Qibao storeTesco China. Shanghai. Extended Qibao store
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48. Tesco China. Shanghai. Qibao bike parkTesco China. Shanghai. Qibao bike park
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49. Tesco China. Shanghai. Buses at the readyTesco China. Shanghai. Buses at the ready
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50. Tesco China. Shanghai. The architectural link with LiverpoolTesco China. Shanghai. The architectural link with Liverpool
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51. Tesco China. Good night ShanghaiTesco China. Good night Shanghai
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52. Shore Capital Stockbrokers
Tel: 0151 600 3701Tel: 0151 600 3701
Fax: 0151 600 3727
email: clive.black@shorecap.co.uk
C E h F i k St t Li l L2 7RB N b 2010
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Corn Exchange, Fenwick Street, Liverpool L2 7RB November 2010

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