Digital monitoring training

•

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Billions of conversations happen online and on social media every day – on platforms and sites you’ve heard of and on places you don’t even know exist. In this session, we will look at the tools that are out there, what they do, what they can measure and how those results can be used to generate insights on communications and policy development.

Noticias y política Tecnología Empresariales

Digital
Monitoring
eamonn.carey@mhpc.com
@eamonncarey
@mhpc

Data
-‐
it
doesn’t
go
away
you
know...
10

All
this
informaDon
is
out
there.

How
do
we
use
it?

16

Topsy
-‐
search
tweets,
pics
and
more
22

What
to
ask...
•What
are
people
saying?

•When
are
they
saying
it?

•What
pla[orms
or
sites
are
they
using?

•Are
they
feeling
posiDve
or
negaDve?
•What
should
you
say
to
people?

•When
should
you
say
it?

•Where
should
you
say
it?
•How
do
you
communicate?

44

eamonn.carey@mhpc.com
@eamonncarey
@mhpc

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