Micah ILON

M
PERSONAL BRAND EXPLORATION


Micah ILO
N

Project & Portfolio I:Week 1


August 8th, 2022
Born and raised in Portland, Oregon. My family
is from Chuuk State, Federated States of
Micronesia. I’ve always lived by the code ,
“Family
fi
rst.” Because it has made me a leader,
protector and a team player. Where I’m able to
work independently and collaboratively. I enjoy a
challenge, I’m determined and hard working. I
want my work to make an impact. I want it to
inspire future generations. I want to leave a
legacy.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles
:

• Marketing Associate
.

• Marketing Manager
.

• Marketing Research Analyst and
Marketing Specialist
.

BRAND ARCHETYPE - I believe
that making progress is what will
result to perfection. That’s what
strives me to work hard. It’s all
about being excited enough to see
what the end result will be and
knowing that I played a role in it all.
BROAD OCCUPATION for Digital Marketing
Picture Relevant
to Your Industry
Goes Here
[CATEGORY of PEOPLE]
TARGET AUDIENCE
Holly Heuer
Outreach Plan
:

• See if there’s any internship opportunities and apply for
it.
 

• Online application, via email with resume and cover
letter.
 

• If there is no response within a week, then follow up
with a phone call.
Chief Talent Of
fi
cer at One
Community Bank
Michael Stephan
Outreach Plan
:

• See if there’s any internship opportunities and apply for
it.
 

• Online application, via email with resume and cover
letter.
 

• If there is no response within a week, then follow up
with a phone call.
Global HR Transformation
Leader at Deloitte
Kim Dettwyler
Outreach Plan
:

• See if there’s any internship opportunities and apply for
it.
 

• Online application, via email with resume and cover
letter.
 

• If there is no response within a week, then follow up
with a phone call.
No Pictur
e

Available HR Administrator at
Worksource
Short Term: After Graduation 2024
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Management Skills
SOFT
HARD
Novice / Adept / Expert
Writing skills Novice / Adept / Expert
Active listening Novice / Adept / Expert
Active learning Novice / Adept / Expert
SEO
SOFT
HARD
Novice / Adept / Expert
Organic Social media skills Novice / Adept / Expert
judgement, decision making Novice / Adept / Expert
Reading comprehension Novice / Adept / Expert
I help brands be able to create
moments that will forever highlight
their legacy and impact.
 

PROMISE
CREDENTIALS
Work Experience
:

• Immigration Refugee Community
Organizatio
n

• JDWY Restaurant Group, LLC.
Education:
• High School Diploma Completed, 2008
Alliance HS @ Marshall Night School
• Digital Marketing of Degree Program, B.S., Full Sail University (Exp. 2024)
Leadership Roles:
• Case Management, oversee operations,
plan and coordinate community events,
teaching a class, running a meeting,
manage employees and advise.
COMPETITION
Salma Ali
Industry Experience
:

• Digital Marketing Coordinator,
Freelance photographer/videographer,
Marketing coordinator, Freelance
writer.
Education
:

• Full Sail University, Master’s Degree, Creative Writing
Leadership Experience
:

• Digital Marketing Coordinato
r

• Marketing Coordinator
Skills and Pro
fi
ciencies
:

• Adobe Illustrator- 1 endorsements
 

• Adobe Photoshop - 1 endorsements
 

• Adobe Creative Suite- 1 endorsements
Micah ILON
Overall Online Presence
:

• 337 Connection, banner image is customized, semi-
professionalism of headshot, Pro
fi
le is very detailed,
one published article, not active on social media but
has her own website, is their LinkedIn URL not
customized
.

• Grade: Average, 70 out of 100
Industry Experience
:

• Youth Advocacy, Executive Manager
Education
:

• Fullsail University, Bachelor’s degree, Digital Marketin
g

(Exp. 2024)
Leadership Experience
:

• Oversee Operation
s

• Managing Employees
Skills and Pro
fi
ciencies
:

• None listed - 0 endorsements
 

• None listed- 0 endorsements
 

• None listed- 0 endorsements
Overall Online Presence
:

• No connections, banner image not customized, Semi
professional headshot, pro
fi
le not very detailed, no
published articles, active on other social media not
shown, LinkedIn URL not customized
.

• Grade: Poor, 50 out of 100
COMPETITION
Melissa Torres
Noteworthy Experience
:

• Digital Marketing Manager at LinkedI
n

• Ads Operations Manager at Linkedin
Micah ILON
HEADSHOT
Industry Experience
:

• Digital Marketing, Ad Operations
Manager, Account Executive
Education
:

• San Jose State University, BS, Advertising
Skills and Pro
fi
ciencies
:

• Online Advertising - 62 endorsements
 

• Double Click - 35 endorsements
 

• Advertising operations- 22 endorsements
Overall Online Presence
:

• 500+ connections, banner image is customized, very
professional of headshot- it shows face, detailed pro
fi
le
with about me and experiences. No published article,
but recommendation featured. Not active on other
social media, no custom linked in url
.

• Superior, 90 out of 100
Industry Experience
:

• Youth Advocacy, Executive Manager
Education
:

• Full Sail University, BS, Digital Marketing (exp. 2024)
Leadership Experience
:

• Oversee Operation
s

• manage
Skills and Pro
fi
ciencies
:

• None listed - 0 endorsements
 

• None Listed - 0 endorsements
 

• None Listed - 0 endorsements
Overall Online Presence
:

• No connections, banner image not customized, Semi
professional headshot, pro
fi
le not very detailed, no
published articles, active on other social media not
shown, LinkedIn URL not customized
.

• Grade: Poor, 50 out of 100
BRAND POSITION
For brands who need digital marketing, 

I provide the little things because it is what helps
piece together your bigger picture.
“HERO”
NETWORKING &
MARKETING
Industry Events & Organization
s

• Digital Summit Portland 2023
‣ TBD | Portland, O
r

• ICXMAX Orego
n

‣ Oct. 26, 2022 | The Nines Luxury Hotel- Portland O
r

• DigiMarCon Cruise 202
2

‣ Apr. 6th, 2023 | Cruise Terminal- Orlando, Fl
Digital Marketing
• Primary Content: One of my biggest dream is to showcase a
before and after health journey. I feel that will really align with
my archetype. Also posting inspiration and motivational
stories, quotes, etc.
 

• Primary Tools: social networks would include Instagram and
Tiktok and YouTube. Online tools will include custom emails
to send to subscribers, clients, etc.
 

• Website: a custom website will be created.
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor who has their own business in my
relative industry. I would like to learn the ins and out of
operating a business that does marketing. Asking for
internship opportunities or job. I will try to establish this
by May 2023.
Formal Education
• Digital Marketing, BS, Fullsail University (Exp. 2024)
Technical Skills
• Web content- LinkedIn Learning, December 2022
• Photoshop - LinkedIn Learning, June 2023
 

• Math - Full Sail University, October 2022
Soft Skills
• Critical Think and Problem Solving - LinkedIn, January
202
3

• Comprehension - LinkedIn Learning, February 2023
• Social Perceptiveness - LinkedIn Learning, March 2023
Micah ILON
You know why business don’t like online
advertising? Well, what I do is make sure businesses can
advertise their product or services to the right people. In fact, a business I
worked needed help attracting new customers for the slow season. They
were able to hit record breaking sales during their slowest part of the year.
“
REFERENCES
1. https://www.onetonline.org/link/summary/11-2021.00
2. https://www.linkedin.com/in/holly-heuer-7978533/
3. https://www.linkedin.com/in/michaelpstephan/
4. Rodrigo, A (2022) The Hard and Soft Digital Marketing Skills
of Rockstar Marketers. https://acadium.com/blog/digital-
marketing-skills/
5. https://www.onetonline.org/link/summary/11-2021.00
6. https://www.linkedin.com/in/melitorres/
7. https://www.linkedin.com/in/salma-ali/
1 de 15

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Micah ILON

  • 1. PERSONAL BRAND EXPLORATION Micah ILO N Project & Portfolio I:Week 1 August 8th, 2022
  • 2. Born and raised in Portland, Oregon. My family is from Chuuk State, Federated States of Micronesia. I’ve always lived by the code , “Family fi rst.” Because it has made me a leader, protector and a team player. Where I’m able to work independently and collaboratively. I enjoy a challenge, I’m determined and hard working. I want my work to make an impact. I want it to inspire future generations. I want to leave a legacy. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles : • Marketing Associate . • Marketing Manager . • Marketing Research Analyst and Marketing Specialist . BRAND ARCHETYPE - I believe that making progress is what will result to perfection. That’s what strives me to work hard. It’s all about being excited enough to see what the end result will be and knowing that I played a role in it all. BROAD OCCUPATION for Digital Marketing Picture Relevant to Your Industry Goes Here
  • 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Holly Heuer Outreach Plan : • See if there’s any internship opportunities and apply for it. • Online application, via email with resume and cover letter. • If there is no response within a week, then follow up with a phone call. Chief Talent Of fi cer at One Community Bank Michael Stephan Outreach Plan : • See if there’s any internship opportunities and apply for it. • Online application, via email with resume and cover letter. • If there is no response within a week, then follow up with a phone call. Global HR Transformation Leader at Deloitte Kim Dettwyler Outreach Plan : • See if there’s any internship opportunities and apply for it. • Online application, via email with resume and cover letter. • If there is no response within a week, then follow up with a phone call. No Pictur e Available HR Administrator at Worksource
  • 5. Short Term: After Graduation 2024
  • 6. fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Management Skills SOFT HARD Novice / Adept / Expert Writing skills Novice / Adept / Expert Active listening Novice / Adept / Expert Active learning Novice / Adept / Expert SEO SOFT HARD Novice / Adept / Expert Organic Social media skills Novice / Adept / Expert judgement, decision making Novice / Adept / Expert Reading comprehension Novice / Adept / Expert
  • 7. I help brands be able to create moments that will forever highlight their legacy and impact. PROMISE
  • 8. CREDENTIALS Work Experience : • Immigration Refugee Community Organizatio n • JDWY Restaurant Group, LLC. Education: • High School Diploma Completed, 2008 Alliance HS @ Marshall Night School • Digital Marketing of Degree Program, B.S., Full Sail University (Exp. 2024) Leadership Roles: • Case Management, oversee operations, plan and coordinate community events, teaching a class, running a meeting, manage employees and advise.
  • 9. COMPETITION Salma Ali Industry Experience : • Digital Marketing Coordinator, Freelance photographer/videographer, Marketing coordinator, Freelance writer. Education : • Full Sail University, Master’s Degree, Creative Writing Leadership Experience : • Digital Marketing Coordinato r • Marketing Coordinator Skills and Pro fi ciencies : • Adobe Illustrator- 1 endorsements • Adobe Photoshop - 1 endorsements • Adobe Creative Suite- 1 endorsements Micah ILON Overall Online Presence : • 337 Connection, banner image is customized, semi- professionalism of headshot, Pro fi le is very detailed, one published article, not active on social media but has her own website, is their LinkedIn URL not customized . • Grade: Average, 70 out of 100 Industry Experience : • Youth Advocacy, Executive Manager Education : • Fullsail University, Bachelor’s degree, Digital Marketin g (Exp. 2024) Leadership Experience : • Oversee Operation s • Managing Employees Skills and Pro fi ciencies : • None listed - 0 endorsements • None listed- 0 endorsements • None listed- 0 endorsements Overall Online Presence : • No connections, banner image not customized, Semi professional headshot, pro fi le not very detailed, no published articles, active on other social media not shown, LinkedIn URL not customized . • Grade: Poor, 50 out of 100
  • 10. COMPETITION Melissa Torres Noteworthy Experience : • Digital Marketing Manager at LinkedI n • Ads Operations Manager at Linkedin Micah ILON HEADSHOT Industry Experience : • Digital Marketing, Ad Operations Manager, Account Executive Education : • San Jose State University, BS, Advertising Skills and Pro fi ciencies : • Online Advertising - 62 endorsements • Double Click - 35 endorsements • Advertising operations- 22 endorsements Overall Online Presence : • 500+ connections, banner image is customized, very professional of headshot- it shows face, detailed pro fi le with about me and experiences. No published article, but recommendation featured. Not active on other social media, no custom linked in url . • Superior, 90 out of 100 Industry Experience : • Youth Advocacy, Executive Manager Education : • Full Sail University, BS, Digital Marketing (exp. 2024) Leadership Experience : • Oversee Operation s • manage Skills and Pro fi ciencies : • None listed - 0 endorsements • None Listed - 0 endorsements • None Listed - 0 endorsements Overall Online Presence : • No connections, banner image not customized, Semi professional headshot, pro fi le not very detailed, no published articles, active on other social media not shown, LinkedIn URL not customized . • Grade: Poor, 50 out of 100
  • 11. BRAND POSITION For brands who need digital marketing, 
 I provide the little things because it is what helps piece together your bigger picture. “HERO”
  • 12. NETWORKING & MARKETING Industry Events & Organization s • Digital Summit Portland 2023 ‣ TBD | Portland, O r • ICXMAX Orego n ‣ Oct. 26, 2022 | The Nines Luxury Hotel- Portland O r • DigiMarCon Cruise 202 2 ‣ Apr. 6th, 2023 | Cruise Terminal- Orlando, Fl Digital Marketing • Primary Content: One of my biggest dream is to showcase a before and after health journey. I feel that will really align with my archetype. Also posting inspiration and motivational stories, quotes, etc. • Primary Tools: social networks would include Instagram and Tiktok and YouTube. Online tools will include custom emails to send to subscribers, clients, etc. • Website: a custom website will be created. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I will seek a mentor who has their own business in my relative industry. I would like to learn the ins and out of operating a business that does marketing. Asking for internship opportunities or job. I will try to establish this by May 2023. Formal Education • Digital Marketing, BS, Fullsail University (Exp. 2024) Technical Skills • Web content- LinkedIn Learning, December 2022 • Photoshop - LinkedIn Learning, June 2023 • Math - Full Sail University, October 2022 Soft Skills • Critical Think and Problem Solving - LinkedIn, January 202 3 • Comprehension - LinkedIn Learning, February 2023 • Social Perceptiveness - LinkedIn Learning, March 2023
  • 14. Micah ILON You know why business don’t like online advertising? Well, what I do is make sure businesses can advertise their product or services to the right people. In fact, a business I worked needed help attracting new customers for the slow season. They were able to hit record breaking sales during their slowest part of the year. “
  • 15. REFERENCES 1. https://www.onetonline.org/link/summary/11-2021.00 2. https://www.linkedin.com/in/holly-heuer-7978533/ 3. https://www.linkedin.com/in/michaelpstephan/ 4. Rodrigo, A (2022) The Hard and Soft Digital Marketing Skills of Rockstar Marketers. https://acadium.com/blog/digital- marketing-skills/ 5. https://www.onetonline.org/link/summary/11-2021.00 6. https://www.linkedin.com/in/melitorres/ 7. https://www.linkedin.com/in/salma-ali/