Description about role of advertising agent .

1. ADVERTISING
• Advertising consists of a series of marketing, promotions and public relations activities
geared to reach a company’s target market and communicate the features and benefits of
the company’s products or services.
• Advertising and promotional strategies aim to attract potential customers and retain
current customers
• An advertising executive is in charge of the management and coordination of
marketing and advertising campaigns for a variety of clients. Advertising executives
handle all aspects of advertising including marketing, research, and sales.
• The overall purpose of advertising executive positions is to help companies develop
profitable business opportunities and increase revenue. Advertising helps businesses
grow and increase their customer base
• They negotiate to sell advertising space with newspaper, magazine and website
publishers, as well as television and radio broadcasting companies.

2. JOB PROFILE
• Research clients' products.
• Meet clients for briefings and present proposals to clients for approval.
• Brief agency colleagues, and work with them to plan and implement the best
advertising solutions for the client.
• Ensure that projects are completed on time and within budget.
• Long hours are common, and advertising staff are expected to work flexibly
to meet project deadlines.
• They travel frequently for meetings, and may be expected to socialize with
clients.

3. SKILLS REQUIRED
• Quick to absorb and analyze large amounts of information.
• Enthusiastic, energetic and imaginative approachable, outgoing and
diplomatic a clear communicator able to present ideas with conviction.
• Highly organised and flexible ,good with figures.
• comfortable working as part of a team.
• skilled at negotiating and motivating others.
• commercially aware.
• smart in appearance.

4. TRAINING
• Marketing skills, such as how to gather brand information and analyze
competition.
• advertising skills, including research techniques
• organizational skills, e.g. team co-ordination and drawing up schedules
• communication skills, such as drawing up contact reports to record details of
a client meeting
• people skills, including negotiating.

5. TOP ADVERTISING AGENCY (INDIA)
• Ogilvy Mather
• No of employees: Creative: 334, Servicing : 350, Production: 63, Account
planning: 20, Others: 162 (back office)
• Clients-Asian paints,cadbury,Gillite,SBI
• Lowe Lintas
• No of employees: Creative: 104, Servicing : 181, Production: 19, Account
planning: 20, Others: 38 (back office)
• Clients- LG,Uniliver,Britania
• Leo Burnett
• No of employees: Creative: 55, Servicing : 55, Production: 06, Account planning:
2.
• Clients- P&G,Coca-cola,McDonald’s