Presentation of the MIPLM thesis by Nora Rüter.

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University of Strasbourg/ CEIPI MIPLM 2021/2022

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• Patents/ Utility Models
• Designs
• Trademarks
• Trade Secrets
Types of IP-
for better understanding

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• Learning from experience (learning by doing)
• Mediated learning
• Learning through incorporation/
imparted knowledge
• Generation of new knowledge
Types of Learning –
for better understanding

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Implementation
Do
Improvement
Plan
• Quality Management (QM)
• Part of ISO 9000 and ISO 9001
• Auditable
• Certifiable
• DIN 77006 = QM in IP-Management
• QM specially adapted to IP
• Overview of all relevant process steps
• Auditable
• In the long term: Certifiable
Why does it make sense to implement a standard?
do
plan
check
act

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Order according to DIN:
1. IP strategy(siehe 5.2);
2. IP generation (siehe 5.3);
3. IP administration (siehe 5.4);
4. IP risk management (siehe 5.5);
5. IP enforcement (siehe 5.6).
6. IP defense (siehe 5.7);
7. IP transactions (siehe 5.8);
8. IP reporting (siehe 5.9);
9. IP awareness (5.10).
Recommended order for the companies :
1. IP administration (siehe 5.4);
2. IP reporting (siehe 5.9);
3. IP strategy (siehe 5.2);
4. IP generation (siehe 5.3);
5. IP awareness (5.10).
6. IP risk management (siehe 5.5);
7. IP transactions (siehe 5.8);
8. IP defense(siehe 5.7);
9. IP enforcement (siehe 5.6).
DIN 77006 – Quality management in IP management

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• Goal:
• „Systematically identifying potential infringements of one's own legal position by third parties and dealing
appropriately with identified infringements by taking appropriate countermeasures”
• Subprocesses:
1. Identification of relevant products and services (which potentially infringe own legal positions);
2. Market observation by employees, e.g. from marketing, sales and service,
3. Checking for possible infringements, for example by analyzing published material (brochures, websites, third-
party intellectual property rights, etc.) and implementing appropriate measures such as trade fair visits or
reverse engineering,
4. Consideration and implementation of measures such as warning letters, lawsuits, injunctions with the aim of
injunction, recall, information or compensation, taking into account their effectiveness and consequences
Example – IP enforcement

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• Implementation of the respective sections in the
companies surveyed
• Overall implementation levels in comparison
Statistics
IP strategy (see 5.2); IP generation (see 5.3);
IP administration (see 5.4); IP riskmanagement (see 5.5);
IP enforcement (seh 5.6). IP defense (see 5.7);
IP transactions (see 5.8); IP reporting (see 5.9);
IP awareness (see 5.10).

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Company B
Company C
Company A
Company F
Company G
Company E
Company D
The companies which have received a recommendation for action

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Interview with the companies
What do you
know about DIN
77006 and have
you already
implemented it in
your company?
I know the
DIN 77006 -
yes, but not
read or even
implemented
so far
Company A
Interviewer
During the Interview During the presentation of the results
Then we should
implement your
recommendations
for action to
achieve 100% Level

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• 71% of the process steps are implemented
• Allocation :
 one point for every fulfilled sub process
Status Company A
(one example from the interviews)
Company A Points fulfilled Max. Points %
5.2 IP strategy 8 12 67
5.3 IP generation 3 5 60
5.4 IP adminstration 8 10 80
5.5 IP risk management 9 11 82
5.6 IP enforcement 4 4 100
5.7 IP defense 4 4 100
5.8 IP transactions 4 5 80
5.9 IP reporting 5 11 45
5.10 IP awareness 1 3 33

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IP strategy (priority)
Establishment of an individual IP strategy in line
with the corporate strategy
1. Advantages :
1. IP portfolio adaptable to business goals
2. Future goals can be better covered
3. costs
2. implementation:
If necessary, by a first draft from the patent
department
1. What is the most important product line?
1. For the company? (Potato as a mainstay,
vegetables as the future)
2. For the competition?
3. For the Sales?
2. What are future-relevant products/areas?
1. Do we need the variety of machines in the long
term?
2. What kind of machines do we want to earn our
money with?
3. Adaptation of machines to times of crisis?
4. Building new divisions?
IP generation (parallel)
1. From reactive to active/ Techscouting
2. Optimize systematic identification of potential
intellectual property rights/identify trends
IP reporting (according to the IP strategy or long-term)
1. Analysis of target deviations (based on IP
strategy)
2. Controlling of the business model orientation
(new Structure?)
IP awareness (parallel)
1. Training concept for the different areas
(Engineering, Marketing, Sales, Service)
2. possibly regular exchange meetings
Next steps for Company A
(as an example)

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Conclusion
Business/
Company Culture
QM in IP-Management
(DIN 77006)
IP Strategy +
Corporate Strategy

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