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From systematic analysis to participation 
strategies: online radio for the 
empowerment of young audiences 
(New) Audience Practices 
3rd-4th April 2014 
Lisbon, Portugal 
Maria José Brites, CIMJ/FCSH, ULP 
Sílvio Correia Santos, CIMJ, UC 
Ana Jorge, CIMJ/FCSH/NOVA 
Daniel Catalão, ULP, RTP 
Catarina Navio, CIMJ
RadioActive Europe 
• Consortium: United Kingdom, Germany, Malta, Portugal 
and Romania 
• Implement a participatory online radio among socially 
disenfranchised young people and adults 
• Financed by European Commission’s Lifelong Learning 
Programme (531245-LLP-1-2012-1-UK-KA3-KA3MP)
Purposes 
• Promotion of social and technological inclusion through 
the production of contents for an online radio and social 
media, while building capacity for participants in the 
research-action process. 
• The theoretical and methodological pillars are thus 
located in the field of Media Education and of 
Participatory Action Research. 
• These implicate that we have to take into consideration 
the pre-existing contexts, established in the long run.
Research model 
• Develop participatory personal 
competences in non-formal 
learning contexts 
• Educational potential 
• Among disenfranchised 
communities 
• Participants take up the role of 
partners and acquire competences 
for their job search and life in 
society (Ravenscroft, Attwell, 
Blagbrough and Stieglitz, 2011) 
• Community empowerment 
Participatory 
action research (PAR)
Problematisation: systematic analysis 
Identify: problems and needs and more realistic goals for 
change were established. 
«Teaching is not a transfer of knowledge, it is the 
ability to make its creation possible» 
(Freire, 2010/1996: 22)
Problematisation: systematic analysis 
• WHY: This step is crucial to demonstrate that the researchers 
are not seen as experts, but are involved in the experience 
(Ravenscroft, Attwell, Blagbrough & Stieglitz, 2011). 
• WHAT FOR: Identify problems and needs; set up realistic goals 
for change 
• HOW: Workshops; Focus Groups; Participant and Direct 
observation; Informal conversations 
• WITH WHOM: Main players (young people, social workers and 
community managers). 
• OUTPUT: With this data, we reflect on the processes of 
analysis, state its implications for implementation and 
establish priorities.
Portugal 
• Partnership with Programa Escolhas (Choices) 
– Created in 2001, as an inter-ministerial 
approach to social exclusion of children and 
young people living in the most excluded 
neighbourhoods 
• Porto – Metas and Catapulta 
• Coimbra – Trampolim
Metas 
• Parish with social contrast 
• Previous use of webradio (school) and other digital media 
• Disseminate their activities and so the programs are expected 
to be done with reports and news about the activities: Youth 
and Art; Youth and Comunity; Youth and Education; Youth 
and… 
• More competitive 
• Interaction with other European partners 
- http://pt.radioactive101.eu/2013/07/26/metas-programa-01/
Catapulta 
• Oporto downtown 
• Non-racist NGO 
• Lack of digital competences 
• Working close to each other – more participation 
• Growing with RA 
- http://pt.radioactive101.eu/2013/08/01/catapulta-programa-01/
Trampolim 
• Low-income neighbourhoods 
(Roma community) 
• Way to improve the youngsters' confidence and as form of 
widening their cultural and social horizons beyond their 
comfort zone 
• Difficulty in engaging some of the younger users led to the 
development of a more practical approach to the workshops 
- http://pt.radioactive101.eu/2013/08/19/trampolim-programa-01/
Radio Shows 
• Significance findings in problematisation phase, which had a 
direct connection and reflected the differences that were 
identified in the preparation, production and dissemination of 
the programs – particular identities 
• Journalistic approach 
• Lyrics 
• Develop technical competences 
• Issues: education, youth, 
neighborhood
Final remarks 
→Problematisation – field action as a valuable 
scientific tool 
→Creativeness (?) 
→Following journalistic ideas
http://radioactive101.eu/
http://pt.radioactive101.eu/

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From systematic analysis to participation strategies: online radio for the empowerment of young audiences

  • 1. From systematic analysis to participation strategies: online radio for the empowerment of young audiences (New) Audience Practices 3rd-4th April 2014 Lisbon, Portugal Maria José Brites, CIMJ/FCSH, ULP Sílvio Correia Santos, CIMJ, UC Ana Jorge, CIMJ/FCSH/NOVA Daniel Catalão, ULP, RTP Catarina Navio, CIMJ
  • 2. RadioActive Europe • Consortium: United Kingdom, Germany, Malta, Portugal and Romania • Implement a participatory online radio among socially disenfranchised young people and adults • Financed by European Commission’s Lifelong Learning Programme (531245-LLP-1-2012-1-UK-KA3-KA3MP)
  • 3. Purposes • Promotion of social and technological inclusion through the production of contents for an online radio and social media, while building capacity for participants in the research-action process. • The theoretical and methodological pillars are thus located in the field of Media Education and of Participatory Action Research. • These implicate that we have to take into consideration the pre-existing contexts, established in the long run.
  • 4. Research model • Develop participatory personal competences in non-formal learning contexts • Educational potential • Among disenfranchised communities • Participants take up the role of partners and acquire competences for their job search and life in society (Ravenscroft, Attwell, Blagbrough and Stieglitz, 2011) • Community empowerment Participatory action research (PAR)
  • 5. Problematisation: systematic analysis Identify: problems and needs and more realistic goals for change were established. «Teaching is not a transfer of knowledge, it is the ability to make its creation possible» (Freire, 2010/1996: 22)
  • 6. Problematisation: systematic analysis • WHY: This step is crucial to demonstrate that the researchers are not seen as experts, but are involved in the experience (Ravenscroft, Attwell, Blagbrough & Stieglitz, 2011). • WHAT FOR: Identify problems and needs; set up realistic goals for change • HOW: Workshops; Focus Groups; Participant and Direct observation; Informal conversations • WITH WHOM: Main players (young people, social workers and community managers). • OUTPUT: With this data, we reflect on the processes of analysis, state its implications for implementation and establish priorities.
  • 7. Portugal • Partnership with Programa Escolhas (Choices) – Created in 2001, as an inter-ministerial approach to social exclusion of children and young people living in the most excluded neighbourhoods • Porto – Metas and Catapulta • Coimbra – Trampolim
  • 8. Metas • Parish with social contrast • Previous use of webradio (school) and other digital media • Disseminate their activities and so the programs are expected to be done with reports and news about the activities: Youth and Art; Youth and Comunity; Youth and Education; Youth and… • More competitive • Interaction with other European partners - http://pt.radioactive101.eu/2013/07/26/metas-programa-01/
  • 9. Catapulta • Oporto downtown • Non-racist NGO • Lack of digital competences • Working close to each other – more participation • Growing with RA - http://pt.radioactive101.eu/2013/08/01/catapulta-programa-01/
  • 10. Trampolim • Low-income neighbourhoods (Roma community) • Way to improve the youngsters' confidence and as form of widening their cultural and social horizons beyond their comfort zone • Difficulty in engaging some of the younger users led to the development of a more practical approach to the workshops - http://pt.radioactive101.eu/2013/08/19/trampolim-programa-01/
  • 11. Radio Shows • Significance findings in problematisation phase, which had a direct connection and reflected the differences that were identified in the preparation, production and dissemination of the programs – particular identities • Journalistic approach • Lyrics • Develop technical competences • Issues: education, youth, neighborhood
  • 12. Final remarks →Problematisation – field action as a valuable scientific tool →Creativeness (?) →Following journalistic ideas