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Heineken
1.
Heineken Heineken Paul
Harleman MKTG 6000 Professor Kohler May 8th, 2011
2.
3.
One of the
world’s leading consumer and corporate brands for over 145 years
4.
Located in the
Netherlands
5.
Shares are listed
on the Euronext in Amsterdam
6.
Brand portfolio contains
more than 200 international premium beers and ciders
7.
8.
EUR 1.6 billion
in revenue +9.7% change from 2009Global Sales Volume(mln hectoliters)
9.
10.
Heineken is the
third largest brewer
11.
Leading beer brand
in Europe,
12.
Amstel brand is
2nd in the mid-priced segment (largest market segment)
13.
14.
15.
16.
17.
18.
E-Commerce website: www.jouwheineken.nl
(your heineken)
19.
Heineken branded products
and merchandise that can be customized and personalized by the customer.
20.
21.
Endorsed United Nations
CEO Water Mandate (2009)
22.
Included in the
FTSE4 Good Index
23.
24.
25.
“Refreshes the points
other beers cannot reach””
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