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EXECUTIVE SUMMARY
Survey Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Survey Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ten Most Memorable New Products of 2008  (Aided Recall) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
69% 41% 35% ,[object Object]
[object Object],96% 77% 81% 57% 56% 50% 33%
Top 10 Sources of  New Product Information ,[object Object],[object Object]
New Product Attribute Influence ,[object Object],[object Object],[object Object],#1
New Product Early Adopters ,[object Object],[object Object],[object Object],[object Object]

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2008 MMNPL Executive Summary