Social Media Workshop on behalf of Bama Works
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What marketers should know in 2019 when marketing on social platforms. Topics include an overview of , video marketing, use of key social media platforms, such as LinkedIn, Facebook, Instagram, mobile video, and learning resources.
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Social Media Workshop on behalf of Bama Works
- 1. Social Media Marketing How to market your business online in 2019 Welcome to…
- 2. Providing workforce development training since 2004 www.MOSTraining.com * Train@MOSTraining.com Meet your speaker… Donna Gilliland, Founder and President Learn more about me on LinkedIn www.LinkedIn.com/in/DonnaGilliland Via my website www.MOSTraining.com/About
- 3. Greetings, Are you excited about learning more about how to market your business using social media? It’s a huge topic and especially when you combine it all with keeping up with the constant change on the various social platforms. As a marketer of our business, we have to keep up with the change and adjust our strategies accordingly. What was working 6-months ago, may not be working now. The focus of this 3.5 hour session, which includes hands-on training, is to teach you about key strategies for marketing your company via social platforms in 2019. I have chosen three specific social platforms for your training: Facebook, Instagram, and LinkedIn. The beginning of this training will educate you to creating a goal, how to choose a channel, determining the demographic of these platforms, and creating content that works. That’s just the beginning. Bring your Smartphone and/or laptop for the hands-on portion of this training. See you in class, Donna Gilliland A message from Donna….
- 4. Learning Objectives • Top social media channels • Audience demographic • Reaching your demographic • Three key marketing platforms • LinkedIn • Facebook • Instagram • How businesses are using these social platforms • Video • Apps to help create content • Creating a content schedule • Developing an action plan
- 5. Digital marketing unlocks doors of opportunity. What is the key? The key starts with knowing your goal for use, your audience demographic, the social platforms they frequent, what your customers want to know from you, and how to deliver that information in an interesting and findable way.
- 6. Social Media Examiner 2018 Industry report • Increased exposure • Increased traffic • Generated leads • Developed loyal fans • Provided marketplace insight • Improved sales • Grew business partnerships • Increased thought leadership Report Source: www.SocialMediaExaminer.com Benefits of Social Media Marketing according to surveyed Marketers.
- 8. What marketers should know in 2019 when marketing on social platforms…
- 9. Video: marketers, make it a priority. Video should be on the top of your content list. Creating video has never been easier. 87% Would like to see more video from brands in 2019 82% of all Internet traffic is expected to be video by 2021 84% of marketers say that video has helped increase traffic to their website. Statistics source. Wyzowl.com
- 10. Read Hubspot’s report on Video Click this image
- 11. A list for successful marketing on social platforms in 2019 and forward • Setting goals for reach • Research your competitor’s success on social • Research your audience • Know what they want • Create content to fulfill the need • Images • Video • Promoting content through audience targeted ads .
- 12. How to build your social media marketing strategy An industry report by Sprout Social Click the image for the full report.
- 13. Which social platforms does your target audience use? Facebook Instagram LinkedIn Twitter YouTube
- 14. Facebook Instagram LinkedIn Twitter Channel Demographics “ Understanding the social media demographics of each platform is an essential step to take before determining which platforms make the most sense for your brand to utilize.” ~ Sprout Social
- 15. A brief look into social media demographics. Click the image for the report.
- 16. It’s time for hands-on training. Using your smartphone or laptop
- 17. LinkedIn Learning • Why you should be on LinkedIn • Building a powerful profile overview • Content posting strategies • Status updates • Video • Groups
- 18. Facebook Learning • Business page • Facebook groups • Posting tips • Going Live • Video tips • Facebook Stories • Boosting a post • Ads Overview
- 19. Instagram Learning • Visual • Stories • Hashtag strategies • @Mention • IG TV
- 20. Video Content Strategies • Behind the scenes • Product launch • News • Instructional • Tips • Video series • Events
- 21. Mobile Video Equipment on a budget
- 22. Donna’s Picks Learning resources • Social Media Examiner.com • Blog site • Social Media Talk Show • YouTube channel • Now Marketing Group • Blog • Facebook marketing show • Mike Gingerich, founder of Digital Hill Media • Blog • Facebook page
- 23. Donna’s Picks Learning resources part 2 • Socially Sorted Blog (https://sociallysorted.com.au/blog/) • Dustin Stout blog – www.dustinstout.com • SocialKnx blog – www.socialknx.com • Animoto (for video making) www.Animoto.com • Canva for creating social media marketing materials • Razor Social for social media tools and strategies
- 24. Apps for creating content • Canva – free and paid versions. Use in a Browser • Canva app to edit from your phone • Adobe Spark Post • Adobe Spark Video • Social Media Apps to help your create content: https://buffer.com/resources/social- media-apps Apps for scheduling content • Buffer • Sprout Social • HootSuite
- 26. Providing workforce development training since 2004 Time for Q&A with Donna
- 27. Providing workforce development training since 2004 Let’s stay connected…www.MOSTraining.com www.Facebook.com/MOSTraining www.Instagram.com/Donna_Gilliland (Donna_Gilliland) www.LinkedIn.com/in/DonnaGilliland www.YouTube.com/MOSTraining www.DonnaGilliland.com Let’s stay connected…
Notas del editor
- Quote from Sprout Social Report Video Content or Bust The need for brands to produce video is greater than ever. Across all networks, social video content is among the most viewed and shared hands-down. Facebook and Instagram, in particular, are pushing video hard right now which is notable given how their respective algorithms will continue to evolve in 2019. Live? Long-form? Short looping video? There’s no shortage of options for brands to play the role of producer these days regardless of your budget
- Sprout Social Quote: Each social media platform has it’s own demographics. They are not all the same size each requires it’s own content. Understanding the social media demographics of each platform is an essential step to take before determining which platforms make the most sense for your brand to utilize. Each social media network comes in a different shape and size, with its own content strategy and user base, so there’s no one size fits all technique. You don’t want to waste your time creating content for a platform where your audience doesn’t actually have a large presence..
- Sprout Social Quote: Each social media platform has it’s own demographics. They are not all the same size each requires it’s own content. Understanding the social media demographics of each platform is an essential step to take before determining which platforms make the most sense for your brand to utilize. Each social media network comes in a different shape and size, with its own content strategy and user base, so there’s no one size fits all technique. You don’t want to waste your time creating content for a platform where your audience doesn’t actually have a large presence..
- Creating a Business Page Creating a Facebook group Tip: create a Facebook Live to introduce your page