Google is one of the world’s top searched networks. Why not add Google+ to your social media strategy? Check out our infographic for more on Google+.

1. Perks of Google+
Google is one of the world’s top searched networks. They
own YouTube, Chrome, Android, Gmail, Picasa, Google
Maps and more. All of these products are widely
successful and used by millions throughout the world.
Why you should have a presence on Google+
Service benefits of using Google+
One of the best things about setting up a Google+ profile is that it’s FREE.
If you already have a YouTube Channel, you can integrate the two accounts to showcase your videos.
Not to mention any comment that is made on a Google+ video automatically transfers over to that video
on YouTube.
Google+ Hangouts work as a free webinar tool that is broadcasted live to both your Google+ and
YouTube Channels.
Last but certainly not least, is the ability to improve your search engine optimization (SEO). By
connecting your website, locations, hours of operations and contact information, the data is indexed faster
and has a positive impact on your SEO results within Google.
Marketing benefits of Using Google+
97% of
consumers
search for local
businesses
online.
80% of
users log in at
least once a
week and
60% log in
every day.
Integrate
YouTube
Channel
Google+
Hangouts
Sessions
Improve
SEO
Ratings
Ability to
format your
posts
Segment
your
audience
Unfiltered
Post
Updates
1 - http://zvisual.ly/social-media-facts-2013
2 - http://www.google.com/+/business/
1
500+
million total
users.
1
+1 button is
clicked more
than 5 billion
times per day.
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Unlike most other social networks, Google+ offers the ability to format your post content in order to make
it stand out. By adding a few punctuation combinations you can make your content stand out with bold,
italics, and strikethrough formatting.
When people follow your page, they have the option to add you to their “circles”. These circles contain
segments such as, “friends”, “family”, “colleagues”, “acquaintances” and more. From here you can tailor
messages to specific people, circles, email addresses, etc.
Finally, posts within Google+ are more likely to reach all of your followers unlike on other social media
networks where filters are applied to give advertisement posts a higher viewing. This is due to Google’s
source of income stemming mainly from search advertising rather than ads within the social media
networks.
Steps for Setting up
your Profile
Set up a Google account.
Create your Google+ profile.
Add a profile picture and description.
Connect with people you know.
There are many more benefits to be discussed on the Google+ network, but this is the next
social network to master for any social media strategy. Use this in combination with your
other network strategies and compare the benefits mentioned above.
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