Content strategy beyond top 10s

•

1 recomendación•2,276 vistas

Jon Quinton

Tecnología Entretenimiento y humor

Who is your
audience?
Where can you
find them?
How can you
reach them?
Who are they
influenced by?
How are those
influencers
engaging their
audience?
What resources
is the audience/
influencer
referring to?
What is the
feedback from
these
communities?

Who is
your
audience?
What type of
audience are
you looking
for?
Which age,
gender or
location are
you appealing
to?
What
personality &
psychological
traits do they
have?
What kind of
groups would
they join?
What problems are they
facing, and what questions
are they asking?
What kinds of things are
they going to love/relate to?
What are their desires,
needs, passions –
what do they hate?
How would they
interact, what tone
of language?
Describe what a
typical reader might
be like?

Pet
Owners
Walking
Guides
Training
Pet Owner
Groups
Environmental
Issues
Health Advice

Q&A sites, news, forums
and reviews: All great
places to get ‘inside’ a new
topic

Where can you find them &
how can they be reached?
Where do they hang out?
Create a list of all…
Blogs
Forums
Communities
News Sites
What activities invoke their
participation?
Stay on top of industry buzz
Subscribe to RSS/newsletters/publications
– see what is being discussed
Who are they
connected with?
Who are they following?
What & who
are they retweeting?
What & who are they
interacting with regularly?
What’s useful?
What’s
controversial?
What’s getting
the most responses?
What’s creating
the most buzz?

Subscribe to their
blog(s) via email or
RSS
Connect on
G+/Twitter
Like their FB page
and posts
Become a ‘fan’ or
‘supporter’ of their
work – tweet posts,
comment, link to etc
Become an active
part of their
community
Engage with the
influencer –
recommend posts,
tools, retweet etc
Think about how you
can use them to
promote your
content

What tools are
they using?
What are the
most popular
videos?
What resources
are people
referring to on
their site? Why?
What topics are
sparking the most
discussion?
What content types
are they using to
engage audiences?
What type of
feedback is coming
back from the
community?
What’s the most
popular, most
discussed posts?
What’s being
retweeted/shared
the most?
What headlines are
gaining the most
traction?
Be prepared to
experiment…

Bait influencers into contributing to your content
Ego-Bait
‘Expert’
Quotes
‘Expert’
Interviews
Awards
Follow-up
Discussion
Ego-Bait and
Data Vis.Citations of
Awesome
Content
Promote an
Event
Status
Content
Curation
Leaderboards

* http://www.salesforce.com/uk/socialsuccess/social-media-how-to-guides/how-to-build-all-star-social-media-team.jsp

Link Building is clearly a well
covered topic.

http://pointblankseo.com/link-building-
strategies

Or write an eBook:
http://www.linkbuildingbook.com/

http://www.buzzfeed.com/expresident/british-
people-problems

http://realbeautysketches.dove.com/
http://www.fastcocreate.com/1682823/the-story-behind-doves-mega-viral-
real-beauty-sketches-campaign

WordPress gets all the attention,
but what about basic SEO tasks
for Joomla?

Find and describe the answers to
peoples biggest problems.

makes no warranties, express, implied or statutory, as to the information in this presentation.

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Content strategy beyond top 10s

1. Daniel Butler & Jon Quinton Tweet #SEOgadget

3. Who is your audience? Where can you find them? How can you reach them? Who are they influenced by? How are those influencers engaging their audience? What resources is the audience/ influencer referring to? What is the feedback from these communities?

4. Audience Profiling

5. Who is your audience? What type of audience are you looking for? Which age, gender or location are you appealing to? What personality & psychological traits do they have? What kind of groups would they join? What problems are they facing, and what questions are they asking? What kinds of things are they going to love/relate to? What are their desires, needs, passions – what do they hate? How would they interact, what tone of language? Describe what a typical reader might be like?

6. Pet Owners Walking Guides Training Pet Owner Groups Environmental Issues Health Advice

7. Q&A sites, news, forums and reviews: All great places to get ‘inside’ a new topic

10.

11. Finding Influencers

12. Where can you find them & how can they be reached? Where do they hang out? Create a list of all… Blogs Forums Communities News Sites What activities invoke their participation? Stay on top of industry buzz Subscribe to RSS/newsletters/publications – see what is being discussed Who are they connected with? Who are they following? What & who are they retweeting? What & who are they interacting with regularly? What’s useful? What’s controversial? What’s getting the most responses? What’s creating the most buzz?

13.

14.

15.

16.

17.

18. Subscribe to their blog(s) via email or RSS Connect on G+/Twitter Like their FB page and posts Become a ‘fan’ or ‘supporter’ of their work – tweet posts, comment, link to etc Become an active part of their community Engage with the influencer – recommend posts, tools, retweet etc Think about how you can use them to promote your content

19. What tools are they using? What are the most popular videos? What resources are people referring to on their site? Why? What topics are sparking the most discussion? What content types are they using to engage audiences? What type of feedback is coming back from the community? What’s the most popular, most discussed posts? What’s being retweeted/shared the most? What headlines are gaining the most traction? Be prepared to experiment…

20. Idea 1: Ego-Bait

21. Bait influencers into contributing to your content Ego-Bait ‘Expert’ Quotes ‘Expert’ Interviews Awards Follow-up Discussion Ego-Bait and Data Vis.Citations of Awesome Content Promote an Event Status Content Curation Leaderboards

22. * http://www.salesforce.com/uk/socialsuccess/social-media-how-to-guides/how-to-build-all-star-social-media-team.jsp

23.

24.

25.

26. Idea 2: Curate and Collate

27. Link Building is clearly a well covered topic.

28. http://pointblankseo.com/link-building- strategies

29. Or write an eBook: http://www.linkbuildingbook.com/

30. Idea 3: Images / Memes

31. http://www.buzzfeed.com/expresident/british- people-problems

32. http://realbeautysketches.dove.com/ http://www.fastcocreate.com/1682823/the-story-behind-doves-mega-viral- real-beauty-sketches-campaign

33. Idea 4: Q&ABased Posts