Más contenido relacionado La actualidad más candente (20) Similar a Training: The DNA of Your Franchise System (20) Training: The DNA of Your Franchise System2. Franchisees
Franchisees’ Managers
Franchisees’ Employees
HQ Field Staff
Other HQ Personnel
Who Needs Training?
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4. Training Objectives
What should trainees be able to accomplish
after participating in the training program?
What is the desired level of such
accomplishment, according to industry or
organizational standards?
Do you want to develop attitudes, skills,
knowledge, or some combination of
these three?
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5. Program duration
Program structure
Instruction methods
Trainer’s
qualifications
Training location &
environment
Criteria & methods
for assessing
participant learning
and achievement
Criteria & methods
for evaluating the
program
Elements of a Training Plan
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7. Planning what Franchisees Need to
Know (Sample Topics)
What When Where How Who
Approved
Marketing
Tactics
Marketing
Planning
Prior to class
Prior to class
In class
Live webinar
Home
HQ
Screen share
and review
items
Complete
Market
Introduction
Plan
Bring for
review in class
Marketing VP
Generating
Leads
Prior to class
In class
Home
HQ
Webinar
Bring for
review in class
Sales Director
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8. Planning what Franchisees Need to
Know (Sample Topics)
What When Where How Who
Sales calls During class HQ Trainer demo
Role plays and
feedback
Sales Director
Taking Inventory Prior to
opening
On site Trainer Demo
Practice using
checklist
Field Staff
Merchandising Prior to
opening
On site Trainer review
of visual
merchandising
plans
Field Staff
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9. A legal term that addresses the
franchisor’s liability in the
event of a lawsuit against the
franchisee.
Franchisee’s employees or
customers may claim that the
franchisor is at fault in addition
to the franchisee.
What is Vicarious Liability?
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10. Co-employment is a relationship
between two or more
companies, in which both have
rights and obligations as an
employer.
Franchisors do not have these
rights over franchisees’
employees.
The “risk” is giving the
appearance of having employer
rights over franchisees’
employees.
What is Co-Employment Risk?
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11. DO
Place disclaimers on manual pages or
sections that pertain to employee
management
Co-Employment
Do’s and Don’ts
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12. DON’T
Provide personnel-related material without
the written caveat that these are what the
franchisor uses; franchisees may choose to
use same with their company name, not the
franchisor name.
Co-Employment
Do’s and Don’ts
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14. Provide materials and training to franchisees
Train the franchisee’s trainer
Deliver employee training directly
◦ Webinars
◦ Local Classes/Conferences
◦ eLearning/mLearning
How Will You Support
Franchisees to Train Employees?
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15. Planning What Franchisees’
Employees Need to Know
(Sample Topics)
What When Where How Who
Menu items
(Restaurant)
Before serving
customers
On site Review and
quizzes
Manager
Sales skills
(In home sales
business)
Before going
into prospect
homes
eLearning on
computer or
mobile
device
Face to face
View video
Role Play and
feedback
Franchisee or
Manager
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16. Criteria for selection? Internal vs. external
candidates?
Where do you begin?
The role of mentoring
How Will You Train
Field Staff?
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17. Planning What Field Staff
Need to Know
What When Where How
Interpersonal
Skills
Upon selection
Business
Analysis &
Consulting
Skills
HQ and in
the field
Technical
Skills
Upon selection
if possible
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18. Evaluating Training
Type of Training How to Evaluate
Franchisee Training Tests
Training ratings/end of class feedback form
Field Staff start-up and ongoing observations
Launch results: First year to 18 months
Help Desk/HQ calls from franchisees
Surveys/Phone interviews
Employee Training Tests
Field Staff start-up and ongoing observations
Field Staff Training Reports to HQ
Feedback from franchisees
Territory performance
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19. Marla Rosner, CFE
Senior Learning & Development Consultant
MSA Worldwide
415-225-8607
mrosner@msaworldwide.com
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