The North Face Case Study

THE NORTH FACE Mariam Shahab, Laura Robertson, Stephanie McKillop, Jessica Schlesinger

Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The North Face Consumer: The Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

[object Object],[object Object]

Survey Responses ,[object Object],[object Object],[object Object]

Consumer’s Perception of The North Face and its Competitors

Key Insights: ,[object Object],[object Object],[object Object]

TNF: Strengths ,[object Object],[object Object],[object Object],[object Object],[object Object]

TNF: Weaknesses ,[object Object],[object Object]

TNF: Opportunites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TNF: Threats ,[object Object],[object Object],[object Object]

TNF Relationship With Consumers ,[object Object],[object Object]

The Creative Brief ,[object Object],[object Object]

Brand Essence ,[object Object],[object Object]

Target Audience ,[object Object],[object Object],[object Object],[object Object]

Motivating Support Points ,[object Object],[object Object],[object Object]

Current Response ,[object Object]

Desired Response ,[object Object]

Executional Considerations ,[object Object],[object Object]

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