Social media talk from The 2012 Societies Convention in London on Friday 13th 2012

1. How to use social
media effectively
Michael Shilling
@memorygate
#Societies2012

2. Social
networking is
the worlds most
popular online
activity

3. 98%

4. Percentage of UK
online community
using social networks

5. 1 in 5 minutes
spent online

6. The importance
of Facebook
cannot be
overstated

7. Microblogging
has emerged
as a disruptive
new force in
social
networking

8. 1 in10

9. 60% growth

11. 172% growth

12. Going mobile

13. 3 million Vs 32 million

14. The Social Media Landscape

18. 7 Simple rules for
social engagement

19. #1
Be in the right place

20. #2
Be fast

21. #3
Be visible

22. #4
Be consistent

23. #5
Be organised

24. #6
Be human

25. #7
Be respectful to
others privacy

27. Use insights

28. Look after your
biggest Fans

29. What would
Jesus do?

30. #1 A clear message

31. #2 Valuable content

32. #3 Variety

33. #3 Religion

34. #4 Consistency

35. What about your page?
•Who has a particular client that just keeps on sending
you work?
•Why do you think that is?
•Have you done anything to reward their efforts?
•Did you simply work that little but harder to create
awesome images for them?
•If not do you work harder for them now?

36. More interest and interaction
=
more sharing and referrals

37. Sharing photos

43. Tagging

45. Friends, Pages,
Events or Groups

47. Ask ask and ask again

48. Competitions
A WARNING

49. •Promotions on Facebook must be administered
within Apps on Facebook.com, either on a Canvas
Page or an app on a Page Tab
•The act of liking a Page or checking in to a
Place cannot automatically register or enter a
promotion participant
•You must not condition registration or entry
upon the user liking a Wall post, or commenting
or uploading a photo on a Wall
•You must not use Facebook features or
functionality, such as the Like button, as a
voting mechanism for a promotion

50. Third Party Applications

53. Other applications and
social network tools

60. &

64. Social Media Marketing Campaigns

65. 45 minutes of
social media marketing

66. Here’s what you can do in 45 minutes a day
•Schedule 5 tweets for the day
•Schedule 5 Facebook updates and links for
the day
•Find and follow 10 relevant people
•RT 5 tweets from your followers
•Reply to any @mentions and/or comments
•Personally welcome new followers – not DMs
•

67. Get your social media 5 a day

68. Twitter
1. Follow someone that’s not already following you
2. Add someone to one of your lists and publicly share using an
@mention
3. Tweet and article from our archive
4. Publicly welcome a new follower using the @mention
5. RT an interesting message or link and add your own comment

69. Facebook
1. Like a relevant business page as your business page
2. Comment on another page as your business page
3. Share an image on your page and ask for feedback
4. Share an article from your archives and ask for feedback
5. Participate in a Group discussion

70. LinkedIn
1. Follow a new company
2. Add someone to your network
3. Update your status
4. Comment in a group discussion
5. Recommend or forward someone’s profile

71. Other Blogs
1. Comment on a blog you follow
2. Subscribe to an new RSS
3. Sign up to a new mailing list or become a member of a new site
4. Write or suggest a guest article
5. Ask a question in a forum or email a question to the site owner

72. Your blog
1. Write an article
2. Reply to a comment
3. Update and re-publish and old article (keep the URL the same
though)
4. Add a new image to one of your galleries
5. Add a link to your blogroll

73. #archiveday

75. Setting up #archiveday
• Go though your blog and pick some of your favourite posts.
• It is important that what you’re tweeting is of interest to your followers
so have a look at what has been Retweeted by your followers in the
past.
• Use HootSuite to schedule your tweets.
• Pick a day that is already good for traffic – Mondays and Tuesdays are
always good.
• Be consistent with the spread of tweets. I did one tweet every half hour
for 24 hours which worked quite well.
• Make sure you add the #archiveday hashtag.
• Let your followers know ahead of time the day you’ll be having an
archive day.
• A post like this is also handy if someone asks what the #archiveday
hashtag is all about.

76. Thanks!
Give us a mention
@memorygate
#Societies2012