Instagram Stories, Hashtags, Engagement - What Businesses Need
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According to a recent article, "brands can generate over 4x more interactions on Instagram compared to Facebook”. In this workshop we'll discuss Instagram Stories, where we have 24 hours to provide a glimpse behind the scenes for our audiences about our products/services. In addition, let’s finally get rid of the mystery behind Instagram hashtags and we’ll show you how to optimize it to increase your visibility with local audiences. Finally, once you start gaining new followers, how do you keep me them engaged? We’ll be showing you tips to possibly increase engagement. In this one hour workshop, we’ll discuss case studies to show you how to optimize your current strategy.
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Instagram Stories, Hashtags, Engagement - What Businesses Need
- 1. Instagram Stories, Hashtags, Engagement M. Valentina Escobar-Gonzalez, MBA Beyond Engagement Beyond-Engagement.com
- 3. What we’ll cover… Instagram Stories Hashtags Engagement Ideas Bonus: Analytics @ValentinaEG http://beyond-engagement.com
- 4. Before Getting Started… Click the airplane icon! (top right) @ValentinaEG http://beyond-engagement.com Photo: Pexels
- 6. What to Post? Thought Leadership Product Features Product Launches User-Generated Content (73%) @ValentinaEG http://beyond-engagement.com Source: 23 Ideas for Marketers Wondering What to Post on Instagram [Infographic] https://www.marketingprofs.com/chirp/2018/33701/23-ideas-for-marketers-wondering-what-to-post- on-instagram-infographic Photo: Pexels
- 7. Offers & Promos Link to Blog (FYI - 10K needed or using Power Editor) Cause Related Marketing Holidays Events @ValentinaEG http://beyond-engagement.com Photo: Pexels
- 27. Watch Others Click on the Heart Swipe Right… Watch what the people you follow like to engage with @ValentinaEG http://beyond-engagement.com Photo: Pexels
- 38. Apps I Can’t Live Without “Repost” to Share what others have said “WordSwag” – to post updates with Text! “Ripl” to create video Hootsuite for Desktop: Scheduling onto all platforms, limited with free version @ValentinaEG http://beyond-engagement.com
- 40. Advertising Policies!!! Be Sure to Read these Policies from Facebook before getting started: https://www.facebook.com/policies/ ads @ValentinaEG http://beyond-engagement.com
- 41. Join Me on Social Media! Facebook.com/BeyondEngagement Twitter: @EquineValentina www.linkedin.com/in/equinevalentina Instagram: @valentinaeg @ValentinaEG http://beyond-engagement.com
- 42. Reach me privately beyond-engagement.com valentina@beyond- engagement.com 855-880-5082 @ValentinaEG http://beyond-engagement.com
Notas del editor
- 1 Billion+ Instagram accounts worldwide are active every single month.1 500 Million+ Instagram accounts worldwide are active every day.2 80 Percent of accounts follow a business on Instagram.3 400 Million+ accounts use Instagram Stories every day.4
- I respond to messages with video or pictures!
- 73% of people said that user-generated content reassured them about their decision to buy a particular product
- Over 200 million people visit Explore every day to discover new ideas and find inspiration. - June, 2018
- Lives appear first, then the people you interact with the most appear
- Posts with at least one hashtag gain 12.6% more engagement. And posts with a location receive 79% more engagement.
- Put in comments, until you have 500 followers, do 30 at a time, then do 11-15 when you’re more established, Think CLEEP: Categories: #hiking, Location - #GlacierNationalPark, Emotion: #atpeace, Events: #hikingExpo, Products: #hikingBoots
- Put in comments, until you have 500 followers, do 30 at a time, then do 11-15 when you’re more established, Think CLEEP: Categories: #hiking, Location - #GlacierNationalPark, Emotion: #atpeace, Events: #hikingExpo, Products: #hikingBoots
- That’s why you need to “Get Notifications” from your best clients, prospects, etc. Reminder about selling, it takes about 12 interactions to close a sale. “….businesses have a 60 to 70% chance of selling to an existing customer while the probability of selling to a new prospect is only 5% to 20%.”