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Last month people spent
over 5 billion minutes on Wattpad

(that’s	
  in	
  the	
  same	
  ballpark	
  as	
  Pinterest)	
  
Enrich	
  Lives	
  Through	
  Stories	
  
WHAT IS WATTPAD

The largest community for
reading and sharing stories

It’s	
  a	
  new	
  form	
  of	
  entertainment	
  
Enrich	
  Lives	
  Through	
  Stories	
  
OUR VISION

A new reading and writing experience that enables
the creation of personal connections
and billions of new stories.
Together with the crowd we will enable
the future of storytelling.

Enrich	
  Lives	
  Through	
  Stories	
  
 
	
  
Video	
  
	
  
	
  
	
  
	
  
	
  
	
  

	
  
	
  
Images	
  
	
  
	
  
	
  
	
  
	
  
	
  

Audio	
  
	
  
	
  
	
  
	
  

News	
  
	
  
	
  
	
  
	
  

Blog	
  
	
  
	
  
	
  
	
  

Interest	
  based	
  social	
  media	
  
Enrich	
  Lives	
  Through	
  Stories	
  

Stories	
  
	
  
	
  
	
  
	
  
OUR NUMBERS

5.2	
  billion	
  minutes	
  per	
  month	
  
24M	
  monthly	
  unique	
  users	
  
75	
  minutes	
  /	
  DAU	
  mobile	
  
3M	
  monthly	
  uploads,	
  35M	
  total	
  uploads	
  
30M	
  monthly	
  comments/messages	
  
Top	
  ranked	
  eReading	
  app	
  in	
  all	
  major	
  app	
  stores	
  globally	
  	
  
Monthly	
  Time	
  Spent	
  (Million	
  Minutes)	
  

Monthly	
  Unique	
  Visitors	
  

Android	
  
iOS	
  

10	
  

Desktop	
  

Oct-­‐13	
  

Jul-­‐13	
  

Apr-­‐13	
  

Jan-­‐13	
  

0	
  

Oct-­‐12	
  

5	
  
Jul-­‐12	
  

Enrich	
  Lives	
  Through	
  Stories	
  

Oct-­‐13	
  

Jul-­‐13	
  

Apr-­‐13	
  

Jan-­‐13	
  

Oct-­‐12	
  

Jul-­‐12	
  

Desktop	
  

15	
  

Apr-­‐12	
  

iOS	
  

20	
  

Jan-­‐12	
  

Android	
  

Users	
  in	
  Millions	
  

25	
  

Apr-­‐12	
  

5500	
  
5000	
  
4500	
  
4000	
  
3500	
  
3000	
  
2500	
  
2000	
  
1500	
  
1000	
  
500	
  
0	
  

Jan-­‐12	
  

• 
• 
• 
• 
• 
• 
	
  
WHAT I LEARNED ….

1.  It	
  takes	
  a	
  loooooong	
  Ome	
  to	
  build	
  a	
  company	
  
2.  Perseverance	
  
3.  Build	
  a	
  company	
  with	
  a	
  purpose	
  

Enrich	
  Lives	
  Through	
  Stories	
  
The	
  WaRpad	
  Story	
  

Enrich	
  Lives	
  Through	
  Stories	
  
Fall 2002

Enrich	
  Lives	
  Through	
  Stories	
  
October 2006

Enrich	
  Lives	
  Through	
  Stories	
  
Enrich	
  Lives	
  Through	
  Stories	
  
January 2007

Enrich	
  Lives	
  Through	
  Stories	
  
February 2007

Enrich	
  Lives	
  Through	
  Stories	
  
Summer 2007

Enrich	
  Lives	
  Through	
  Stories	
  
Summer 2007

We	
  started	
  another	
  company	
  because	
  
we	
  need	
  to	
  eat.	
  	
  	
  
	
  

Enrich	
  Lives	
  Through	
  Stories	
  
Summer 2007

Enrich	
  Lives	
  Through	
  Stories	
  
Spring 2008

We	
  did	
  freelance	
  consulOng	
  
on	
  the	
  side	
  to	
  keep	
  us	
  going.	
  
	
  
But	
  we	
  also	
  declined	
  a	
  few	
  
projects.	
  

Enrich	
  Lives	
  Through	
  Stories	
  
September 2008

• 
• 
• 
• 
• 

FeedM8	
  was	
  acquired!	
  
A	
  week	
  later,	
  Lehman	
  Brothers	
  collapsed	
  
App	
  Store	
  launched	
  in	
  July	
  
T-­‐Mobile	
  G1	
  Android	
  phone	
  was	
  announced	
  
Meanwhile,	
  look	
  at	
  a	
  snapshot	
  of	
  our	
  traffic	
  at	
  that	
  Ome!	
  

Enrich	
  Lives	
  Through	
  Stories	
  
Spring 2009

• 
• 
• 
• 

Launched	
  on	
  the	
  App	
  Store	
  &	
  BlackBerry	
  App	
  World	
  
Renamed	
  to	
  “100,000	
  Free	
  Books	
  –	
  WaRpad”	
  	
  
RIM	
  pulled	
  our	
  app	
  within	
  days	
  
Started	
  to	
  work	
  on	
  filter	
  for	
  copyright	
  infringing	
  material	
  

Enrich	
  Lives	
  Through	
  Stories	
  
May 2009

Print	
  Books	
  Are	
  Target	
  of	
  Pirates	
  on	
  the	
  Web	
  
“An	
  expanding	
  appeOte	
  for	
  e-­‐
books	
  has	
  spawned	
  a	
  bumper	
  crop	
  
of	
  pirated	
  ediOons	
  on	
  Web	
  sites	
  
like	
  Scribd	
  and	
  WaRpad”	
  
“Sites	
  like	
  Scribd	
  and	
  WaRpad,	
  
which	
  invite	
  users	
  to	
  upload	
  
documents	
  like	
  college	
  theses	
  and	
  
self-­‐published	
  novels,	
  have	
  been	
  
the	
  target	
  of	
  industry	
  grumbling	
  in	
  
recent	
  weeks”	
  
Enrich	
  Lives	
  Through	
  Stories	
  
June 2009

•  Filter	
  launched	
  with	
  help	
  from	
  Random	
  House,	
  Penguin,	
  
HacheRe	
  etc.	
  
•  Meanwhile,	
  we	
  ported	
  our	
  Java	
  app	
  to	
  Android	
  
•  Monthly	
  new	
  story	
  uploads	
  jumped	
  to	
  10,000	
  

Enrich	
  Lives	
  Through	
  Stories	
  
Summer 2009

“Allen,	
  thank	
  you	
  for	
  bringing	
  the	
  wriRen	
  word	
  to	
  my	
  country.	
  	
  	
  We	
  
have	
  no	
  access	
  to	
  bookstores.	
  	
  Even	
  if	
  we	
  did,	
  we	
  wouldn’t	
  have	
  
money	
  to	
  buy	
  books.	
  	
  I	
  am	
  grateful	
  for	
  what	
  you	
  have	
  done	
  for	
  us.”	
  

Enrich	
  Lives	
  Through	
  Stories	
  
September 2009

Full	
  Ome	
  working	
  on	
  WaRpad,	
  again!	
  
Enrich	
  Lives	
  Through	
  Stories	
  
January 2010

“Ten	
  years	
  ago	
  I	
  couldn’t	
  even	
  get	
  my	
  
daughters	
  to	
  pick	
  up	
  a	
  book	
  never	
  mind	
  read	
  
one.	
  Now	
  not	
  only	
  are	
  they	
  actually	
  reading	
  
books	
  but	
  wriOng	
  them	
  …	
  goRa	
  love	
  it!!”	
  
	
  

Enrich	
  Lives	
  Through	
  Stories	
  
May 2010

Enrich	
  Lives	
  Through	
  Stories	
  
September 2011

We	
  raised	
  $3.5M	
  from	
  Union	
  Square	
  Ventures,	
  	
  
Golden	
  Venture	
  Partners	
  and	
  Version	
  One	
  Ventures	
  
Enrich	
  Lives	
  Through	
  Stories	
  
April 2012

London Meetup

Enrich	
  Lives	
  Through	
  Stories	
  
Enrich	
  Lives	
  Through	
  Stories	
  

Hackney,	
  East	
  London,	
  UK	
  
“Basic	
  reading	
  skills	
  can	
  lif	
  millions	
  out	
  of	
  poverty”	
  
	
  

United	
  NaOons	
  
Enrich	
  Lives	
  Through	
  Stories	
  
 
Thank	
  You!	
  
Allen Lau CEO and co-founder
	
   wattpad.com/allenlau
@allenlau

P.S. We are hiring :-)

Funded by:
Union Square Ventures
Khosla Ventures
OMERS Ventures
Golden Venture Partners
Version One Ventures
Jerry Yang

Enrich	
  Lives	
  Through	
  Stories	
  

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Lived It Lecture with Allen Lau of Wattpad - Entrepreneurship 101 (2013/2014)

  • 1.
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  • 3. Last month people spent over 5 billion minutes on Wattpad (that’s  in  the  same  ballpark  as  Pinterest)   Enrich  Lives  Through  Stories  
  • 4. WHAT IS WATTPAD The largest community for reading and sharing stories It’s  a  new  form  of  entertainment   Enrich  Lives  Through  Stories  
  • 5. OUR VISION A new reading and writing experience that enables the creation of personal connections and billions of new stories. Together with the crowd we will enable the future of storytelling. Enrich  Lives  Through  Stories  
  • 6.     Video                   Images               Audio           News           Blog           Interest  based  social  media   Enrich  Lives  Through  Stories   Stories          
  • 7. OUR NUMBERS 5.2  billion  minutes  per  month   24M  monthly  unique  users   75  minutes  /  DAU  mobile   3M  monthly  uploads,  35M  total  uploads   30M  monthly  comments/messages   Top  ranked  eReading  app  in  all  major  app  stores  globally     Monthly  Time  Spent  (Million  Minutes)   Monthly  Unique  Visitors   Android   iOS   10   Desktop   Oct-­‐13   Jul-­‐13   Apr-­‐13   Jan-­‐13   0   Oct-­‐12   5   Jul-­‐12   Enrich  Lives  Through  Stories   Oct-­‐13   Jul-­‐13   Apr-­‐13   Jan-­‐13   Oct-­‐12   Jul-­‐12   Desktop   15   Apr-­‐12   iOS   20   Jan-­‐12   Android   Users  in  Millions   25   Apr-­‐12   5500   5000   4500   4000   3500   3000   2500   2000   1500   1000   500   0   Jan-­‐12   •  •  •  •  •  •   
  • 8. WHAT I LEARNED …. 1.  It  takes  a  loooooong  Ome  to  build  a  company   2.  Perseverance   3.  Build  a  company  with  a  purpose   Enrich  Lives  Through  Stories  
  • 9. The  WaRpad  Story   Enrich  Lives  Through  Stories  
  • 10. Fall 2002 Enrich  Lives  Through  Stories  
  • 11. October 2006 Enrich  Lives  Through  Stories  
  • 12. Enrich  Lives  Through  Stories  
  • 13. January 2007 Enrich  Lives  Through  Stories  
  • 14. February 2007 Enrich  Lives  Through  Stories  
  • 15. Summer 2007 Enrich  Lives  Through  Stories  
  • 16. Summer 2007 We  started  another  company  because   we  need  to  eat.         Enrich  Lives  Through  Stories  
  • 17. Summer 2007 Enrich  Lives  Through  Stories  
  • 18. Spring 2008 We  did  freelance  consulOng   on  the  side  to  keep  us  going.     But  we  also  declined  a  few   projects.   Enrich  Lives  Through  Stories  
  • 19. September 2008 •  •  •  •  •  FeedM8  was  acquired!   A  week  later,  Lehman  Brothers  collapsed   App  Store  launched  in  July   T-­‐Mobile  G1  Android  phone  was  announced   Meanwhile,  look  at  a  snapshot  of  our  traffic  at  that  Ome!   Enrich  Lives  Through  Stories  
  • 20. Spring 2009 •  •  •  •  Launched  on  the  App  Store  &  BlackBerry  App  World   Renamed  to  “100,000  Free  Books  –  WaRpad”     RIM  pulled  our  app  within  days   Started  to  work  on  filter  for  copyright  infringing  material   Enrich  Lives  Through  Stories  
  • 21. May 2009 Print  Books  Are  Target  of  Pirates  on  the  Web   “An  expanding  appeOte  for  e-­‐ books  has  spawned  a  bumper  crop   of  pirated  ediOons  on  Web  sites   like  Scribd  and  WaRpad”   “Sites  like  Scribd  and  WaRpad,   which  invite  users  to  upload   documents  like  college  theses  and   self-­‐published  novels,  have  been   the  target  of  industry  grumbling  in   recent  weeks”   Enrich  Lives  Through  Stories  
  • 22. June 2009 •  Filter  launched  with  help  from  Random  House,  Penguin,   HacheRe  etc.   •  Meanwhile,  we  ported  our  Java  app  to  Android   •  Monthly  new  story  uploads  jumped  to  10,000   Enrich  Lives  Through  Stories  
  • 23. Summer 2009 “Allen,  thank  you  for  bringing  the  wriRen  word  to  my  country.      We   have  no  access  to  bookstores.    Even  if  we  did,  we  wouldn’t  have   money  to  buy  books.    I  am  grateful  for  what  you  have  done  for  us.”   Enrich  Lives  Through  Stories  
  • 24. September 2009 Full  Ome  working  on  WaRpad,  again!   Enrich  Lives  Through  Stories  
  • 25. January 2010 “Ten  years  ago  I  couldn’t  even  get  my   daughters  to  pick  up  a  book  never  mind  read   one.  Now  not  only  are  they  actually  reading   books  but  wriOng  them  …  goRa  love  it!!”     Enrich  Lives  Through  Stories  
  • 26. May 2010 Enrich  Lives  Through  Stories  
  • 27. September 2011 We  raised  $3.5M  from  Union  Square  Ventures,     Golden  Venture  Partners  and  Version  One  Ventures   Enrich  Lives  Through  Stories  
  • 28. April 2012 London Meetup Enrich  Lives  Through  Stories  
  • 29. Enrich  Lives  Through  Stories   Hackney,  East  London,  UK  
  • 30. “Basic  reading  skills  can  lif  millions  out  of  poverty”     United  NaOons   Enrich  Lives  Through  Stories  
  • 31.   Thank  You!   Allen Lau CEO and co-founder   wattpad.com/allenlau @allenlau P.S. We are hiring :-) Funded by: Union Square Ventures Khosla Ventures OMERS Ventures Golden Venture Partners Version One Ventures Jerry Yang Enrich  Lives  Through  Stories