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¡  VC	
  motivations	
  	
  
§  Driven	
  by	
  their	
  model	
  
§  Impacts	
  their	
  terms	
  and	
  expectations	
  	
  	
  
¡  Most	
  companies	
  aren’t	
  VC’able	
  	
  
§  Just	
  don’t	
  fit	
  the	
  “Big	
  Money”	
  model	
  
§  May	
  be	
  good	
  companies	
  and	
  businesses	
  
¡  But	
  if	
  you	
  are	
  than	
  you’ll	
  be	
  better	
  equipped	
  
than	
  most	
  because	
  of	
  tonight	
  
¡  1,000	
  companies	
  
¡  10	
  investments	
  
§  2	
  may	
  be	
  widely	
  successful	
  (usually	
  1)	
  
§  6	
  “land	
  of	
  the	
  living	
  dead”	
  
§  2	
  fail	
  horribly	
  
¡  Winners	
  have	
  to	
  offset	
  my	
  losers	
  	
  
¡  Start	
  ups	
  10-­‐12x	
  return	
  in	
  5-­‐7	
  years	
  
¡  Existing	
  companies	
  5-­‐7x	
  in	
  4-­‐5	
  years	
  
¡  A	
  company	
  that	
  doubles	
  isn’t	
  enough…	
  
¡  Every	
  opportunity	
  has	
  to	
  have	
  the	
  potential	
  
to	
  be	
  a	
  home	
  run	
  
	
  
¡  You	
  Tube	
  sold	
  to	
  Google	
  for	
  $1.65	
  Billion	
  
¡  Sequoia	
  invested	
  $11.5M	
  received	
  	
  $495M	
  
§  $3.5m	
  and	
  $8m	
  (in	
  2005/2006)	
  	
  	
  
§  30%	
  of	
  the	
  company	
  
¡  43x	
  return	
  
¡  Only	
  VC	
  in	
  the	
  deal	
  	
  
¡ Great	
  deal!	
  
¡  6-­‐9	
  months	
  to	
  raise	
  capital	
  
¡  Several	
  meetings	
  
§  Want	
  to	
  get	
  to	
  know	
  you	
  	
  
§  Assess	
  your	
  “Say/Do”	
  factor	
  
§  Close	
  to	
  truth	
  
▪  Builds	
  confidence	
  
	
  
¡  Personal	
  Recommendation:	
  	
  	
  
§  Get	
  to	
  know	
  the	
  VC	
  	
  
▪  Process	
  (who	
  makes	
  the	
  decision,	
  when	
  &	
  how	
  often)	
  
▪  Where	
  are	
  they	
  in	
  their	
  fund	
  life	
  cycle	
  
▪  What	
  was	
  their	
  last	
  deal	
  
▪  Talk	
  to	
  their	
  existing	
  CEO	
  
▪  Cash	
  available	
  to	
  invest/reserves	
  
▪  No	
  “Yes”	
  means	
  “No”	
  
§  Have	
  to	
  be	
  able	
  to	
  live	
  with	
  them	
  “til	
  exit	
  do	
  you	
  
part”	
  
¡  Non-­‐binding	
  offer	
  to	
  invest	
  
¡  Outlines	
  the	
  general	
  terms	
  and	
  conditions	
  of	
  
investment	
  
§  Which	
  may	
  change	
  
¡  Not	
  the	
  definitive	
  agreement	
  simply	
  a	
  place	
  
to	
  start	
  
¡  Everyone	
  uses	
  it	
  
¡  Non-­‐heart	
  ache	
  terms	
  	
  
§  Company	
  name	
  
§  Investors	
  
§  How	
  much	
  
§  Date	
  	
  
	
  
¡  Founders	
  
¡  Employees	
  
¡  Consultants	
  
¡  Students/universities/research	
  organizations	
  
etc	
  	
  
¡  Avoid	
  convoluted	
  IP	
  structures	
  
§  Only	
  going	
  to	
  be	
  unwound	
  
¡  Never	
  give	
  a	
  VC	
  a	
  reason	
  to	
  say	
  no	
  
¡  Non-­‐competition	
  
¡  Non-­‐solicitation	
  
§  Customers	
  
§  Employees	
  	
  
¡  IP	
  Assignment	
  
¡  Ensure	
  one	
  common	
  motivator	
  	
  
¡  Need	
  to	
  attract	
  talent	
  
¡  15%-­‐20%	
  (low	
  as	
  10%/12%)	
  
¡  New	
  CEO	
  
¡  New	
  executives	
  (sales,	
  tech	
  &	
  CFO)	
  
¡  Board	
  members	
  
§  Non-­‐VC	
  
¡  Pre-­‐$/Post-­‐$?	
  
§  Dilutive	
  to	
  you	
  
¡  Pref	
  shares	
  
§  Accrue	
  
§  Price	
  +	
  dividend	
  convert	
  
	
  
¡  Protects	
  an	
  investor	
  from	
  down	
  round	
  
§  Keeps	
  the	
  investor	
  whole	
  in	
  bad	
  times	
  
§  As	
  if	
  their	
  investment	
  had	
  been	
  done	
  at	
  the	
  
current	
  lower	
  price	
  
§  Full-­‐ratchet	
  
§  Weighted	
  average	
  
¡  VC	
  can	
  ask	
  to	
  have	
  the	
  company	
  buy	
  back	
  
shares	
  
¡  Life	
  of	
  the	
  fund	
  
¡  Investors	
  in	
  funds	
  want	
  their	
  money	
  back	
  
¡  Outcome:	
  
§  Forces	
  a	
  sale	
  
§  Get	
  minimum	
  investment	
  back	
  (P+dividends)	
  
	
  
¡  Power	
  of	
  “OPM”	
  
§  Get	
  to	
  know	
  your	
  VC	
  	
  
§  Won’t	
  matter	
  in	
  good	
  times	
  
§  Can’t	
  tell	
  you	
  what	
  to	
  do	
  but	
  prevent	
  you	
  from	
  
doing	
  things	
  
¡  60-­‐66	
  2/3%	
  
§  Change	
  nature	
  of	
  the	
  business	
  (acquire/divest)	
  
§  Change	
  capital	
  structure/articles	
  	
  
▪  Default	
  approval	
  over	
  future	
  financing	
  
§  Approve	
  business	
  plan/operating	
  plan	
  
§  Change	
  in	
  key	
  employees	
  (defined	
  term)	
  
§  Creation	
  of	
  ESOP	
  
§  Unbudgeted	
  expenditure	
  in	
  excess	
  of	
  $5,000	
  
§  Non-­‐arms	
  length	
  transactions	
  
§  ….	
  
¡  Monthly	
  prepared	
  financial	
  provided	
  	
  
§  20-­‐30	
  days	
  from	
  month	
  end	
  
¡  Quarterly	
  financials	
  	
  
§  Actual	
  vs	
  budgets	
  
¡  Board	
  material	
  	
  
¡  Yearly	
  operating	
  plan	
  	
  
§  (30	
  days	
  prior	
  to	
  beginning	
  of	
  fiscal	
  year)	
  
¡  Founder	
  restrictions	
  
¡  Drag	
  Along	
  
§  VCs	
  need	
  exit	
  
¡  Tag	
  Along	
  
§  I	
  can	
  sell	
  a	
  portion	
  if	
  you	
  can	
  
¡  Friends	
  and	
  family	
  
¡  Move	
  to	
  5	
  
§  2	
  investor	
  
§  2	
  founder	
  
§  1	
  independent	
  
§  Expect	
  material	
  in	
  advance	
  of	
  meeting	
  
§  Only	
  a	
  meeting	
  if	
  the	
  VC	
  is	
  there	
  
▪  Defer	
  once	
  
	
  
¡  Acceptance	
  &	
  Exclusivity	
  
§  Deadline	
  for	
  acceptance	
  
§  Use	
  the	
  time	
  to	
  negotiate	
  	
  
§  No	
  “shop”	
  
▪  Applies	
  to	
  company,	
  depending	
  on	
  stage	
  founders	
  
	
  
Be	
  careful	
  what	
  you	
  ask	
  for	
  …don’t	
  send	
  the	
  
wrong	
  message	
  	
  
What do VC's want? - Entrepreneurship 101 (2012/2013)

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What do VC's want? - Entrepreneurship 101 (2012/2013)

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. ¡  VC  motivations     §  Driven  by  their  model   §  Impacts  their  terms  and  expectations       ¡  Most  companies  aren’t  VC’able     §  Just  don’t  fit  the  “Big  Money”  model   §  May  be  good  companies  and  businesses   ¡  But  if  you  are  than  you’ll  be  better  equipped   than  most  because  of  tonight  
  • 6.
  • 7. ¡  1,000  companies   ¡  10  investments   §  2  may  be  widely  successful  (usually  1)   §  6  “land  of  the  living  dead”   §  2  fail  horribly   ¡  Winners  have  to  offset  my  losers     ¡  Start  ups  10-­‐12x  return  in  5-­‐7  years   ¡  Existing  companies  5-­‐7x  in  4-­‐5  years  
  • 8. ¡  A  company  that  doubles  isn’t  enough…   ¡  Every  opportunity  has  to  have  the  potential   to  be  a  home  run    
  • 9.
  • 10. ¡  You  Tube  sold  to  Google  for  $1.65  Billion   ¡  Sequoia  invested  $11.5M  received    $495M   §  $3.5m  and  $8m  (in  2005/2006)       §  30%  of  the  company   ¡  43x  return   ¡  Only  VC  in  the  deal    
  • 12. ¡  6-­‐9  months  to  raise  capital   ¡  Several  meetings   §  Want  to  get  to  know  you     §  Assess  your  “Say/Do”  factor   §  Close  to  truth   ▪  Builds  confidence    
  • 13. ¡  Personal  Recommendation:       §  Get  to  know  the  VC     ▪  Process  (who  makes  the  decision,  when  &  how  often)   ▪  Where  are  they  in  their  fund  life  cycle   ▪  What  was  their  last  deal   ▪  Talk  to  their  existing  CEO   ▪  Cash  available  to  invest/reserves   ▪  No  “Yes”  means  “No”   §  Have  to  be  able  to  live  with  them  “til  exit  do  you   part”  
  • 14. ¡  Non-­‐binding  offer  to  invest   ¡  Outlines  the  general  terms  and  conditions  of   investment   §  Which  may  change   ¡  Not  the  definitive  agreement  simply  a  place   to  start   ¡  Everyone  uses  it  
  • 15. ¡  Non-­‐heart  ache  terms     §  Company  name   §  Investors   §  How  much   §  Date      
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. ¡  Founders   ¡  Employees   ¡  Consultants   ¡  Students/universities/research  organizations   etc     ¡  Avoid  convoluted  IP  structures   §  Only  going  to  be  unwound   ¡  Never  give  a  VC  a  reason  to  say  no  
  • 22. ¡  Non-­‐competition   ¡  Non-­‐solicitation   §  Customers   §  Employees     ¡  IP  Assignment  
  • 23. ¡  Ensure  one  common  motivator     ¡  Need  to  attract  talent   ¡  15%-­‐20%  (low  as  10%/12%)   ¡  New  CEO   ¡  New  executives  (sales,  tech  &  CFO)   ¡  Board  members   §  Non-­‐VC   ¡  Pre-­‐$/Post-­‐$?   §  Dilutive  to  you  
  • 24.
  • 25. ¡  Pref  shares   §  Accrue   §  Price  +  dividend  convert    
  • 26.
  • 27. ¡  Protects  an  investor  from  down  round   §  Keeps  the  investor  whole  in  bad  times   §  As  if  their  investment  had  been  done  at  the   current  lower  price   §  Full-­‐ratchet   §  Weighted  average  
  • 28. ¡  VC  can  ask  to  have  the  company  buy  back   shares   ¡  Life  of  the  fund   ¡  Investors  in  funds  want  their  money  back   ¡  Outcome:   §  Forces  a  sale   §  Get  minimum  investment  back  (P+dividends)    
  • 29. ¡  Power  of  “OPM”   §  Get  to  know  your  VC     §  Won’t  matter  in  good  times   §  Can’t  tell  you  what  to  do  but  prevent  you  from   doing  things  
  • 30. ¡  60-­‐66  2/3%   §  Change  nature  of  the  business  (acquire/divest)   §  Change  capital  structure/articles     ▪  Default  approval  over  future  financing   §  Approve  business  plan/operating  plan   §  Change  in  key  employees  (defined  term)   §  Creation  of  ESOP   §  Unbudgeted  expenditure  in  excess  of  $5,000   §  Non-­‐arms  length  transactions   §  ….  
  • 31. ¡  Monthly  prepared  financial  provided     §  20-­‐30  days  from  month  end   ¡  Quarterly  financials     §  Actual  vs  budgets   ¡  Board  material     ¡  Yearly  operating  plan     §  (30  days  prior  to  beginning  of  fiscal  year)  
  • 32. ¡  Founder  restrictions   ¡  Drag  Along   §  VCs  need  exit   ¡  Tag  Along   §  I  can  sell  a  portion  if  you  can  
  • 33. ¡  Friends  and  family   ¡  Move  to  5   §  2  investor   §  2  founder   §  1  independent   §  Expect  material  in  advance  of  meeting   §  Only  a  meeting  if  the  VC  is  there   ▪  Defer  once    
  • 34. ¡  Acceptance  &  Exclusivity   §  Deadline  for  acceptance   §  Use  the  time  to  negotiate     §  No  “shop”   ▪  Applies  to  company,  depending  on  stage  founders     Be  careful  what  you  ask  for  …don’t  send  the   wrong  message