Más contenido relacionado La actualidad más candente (9) Similar a Getting the point accross (20) Getting the point accross1. © 2015 Cambridge Technology Partners, Proprietary & Confidential1
POINTa c r o s s
g e t t i n g t h e
30 April 2015
maarten.boonen@ctp.com
mirwais.zekrya@ctp.com
MAGNET
2. © 2015 Cambridge Technology Partners, Proprietary & Confidential2
Getting a message
across without
people losing
attention
The purpose of
storytelling
Using PowerPoint
to guide your
message
Our journey today
3. © 2015 Cambridge Technology Partners, Proprietary & Confidential3
Questions?
Just ask the expert
4. © 2015 Cambridge Technology Partners, Proprietary & Confidential4
Getting a message
across without
people losing
attention
5. © 2015 Cambridge Technology Partners, Proprietary & Confidential5
A limited
amount of
time is more
then you
need
As long as
your
message is
crystal clear
6. © 2015 Cambridge Technology Partners, Proprietary & Confidential6
Punchline
Stickiness Remember
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You never get a second chance to make a first impression
Setting the
stage
You never get a second
chance to make a first
Impression !!
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It needs to be
unique
It needs to
capture
the moment
It needs to
connect to the
audience
What makes a
good killer
introduction slide? It needs to be
intriguing
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You never get a second chance to make a first impression
Nice attempts
Corporate Templates kill
creativity, provide guidelines
and minimize rules
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Passage to structure maarten.boonen@ctp.com
20 February 2015
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Onboarding
the cloud
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Record Management
How can we use it effectively and to our advantage?
10 December 2014, maarten.boonen@ctp.com
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Plain vanilla
Use simple
words
Speak with
passion
Keep It Simple Stupid
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Key takeaways
Stickiness Remember Simple
15. © 2015 Cambridge Technology Partners, Proprietary & Confidential16
The purpose
of storytelling
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Why story telling,
you might think?
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This is why!
Because the brain is
more engaged
Stories are more
memorable
Stories inspire
people to take
action
Stories trigger emotional
responses
Emotions and not logic
drive most peoples
decisions
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Where do we go from here?
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We take our audience
on a journey
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Nice one but what does it
actually mean?
Confronting
the question?
You just witnessed
an example
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Empathizing
and setting
the stage
Summarize the
issue
Give examples people can relate
to
Show you understand and
care
Make it concrete and
recognizable
Lead to excitement!
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Now that you made a connection
and showed that you
Listened, instead of heard
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What do you do?
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Bring in the villain!
Throw some oil on the fire and hit the sore spot
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Salvation is
here, give me
a hero
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Now they are
excited and you tell
them the approach
of your solution
Your solution is
your stickiness!
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Key takeaways
Empathize Villain Hero
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Using PowerPoint
to guide your
message
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Different
types of
presentations
To inform To persuade
To build
goodwill
Convince
Change mind and attitude
Motivation
Reporting / Kick-off
Explaining / Training
Reference
Honor and Praise
Introduction
Build a connection
Multipurpose presentations
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Remember, the
purpose of
your message
needs to be
sticky and
crystal clear
31. © 2015 Cambridge Technology Partners, Proprietary & Confidential36
Creating your
Message
Brainstorm
Create awesomeness
in 5 simple steps
Filtering your
Message
Storyline
Targeting your
Audience
Secondary filtering
Defining your
Stickiness
Key element
Design your
slide deck
Message vehicle
32. © 2015 Cambridge Technology Partners, Proprietary & Confidential37
Creating your
message
Filtering your
message
33. © 2015 Cambridge Technology Partners, Proprietary & Confidential38
Targeting your
audience
Defining your
stickiness
Design your
slide deck
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One message
per slide
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MDM motivators
June 8, 2015
IMPROVE BUSINESS PROCESSES
ATTRACT & RETAIN CUSTOMERS
INCREASE ORG. AGILITY
CUT COSTS
IMPROVE COMPLIANCE
IMPROVE RISK MANAGEMENT
2. Data, data definition and data
usage are different from a
system to an other.
Reconciliation, business
intelligences efforts and costs are
increasing.
3. Risk of wrong or out of date info
about the customer due to data
distribution and management in
different systems
4. Unpredictable impact of
data modification because of
lack of knowledge about the
data life cycle
1. Lack of information about how the
master data being manipulated by
business processes complexity the
realization of transverse business
processes
5. Information created manually
into different systems lead to sever
inconsistency between systems and
decision support tools.
6. Lack of information
about the data
classification increases
the risk that en employee
can access to an
unauthorized information
Gartner Survey 2011
ENHANCE
DECISION
MAKING
IMPROVE
CUSTOMER
RELATIONS
CREATE
COMPETITIVE
ADVANTAGE
CREATE
EFFICIENCY
IMPROVE
SUPPLIERS
/ PARTNERS
RELATIONS
DRIVE
INNOVATION
36. © 2015 Cambridge Technology Partners, Proprietary & Confidential41
Customer places an order but the
goods are delivered to a wrong
address filing a complaint. The
company pays a penalty because of
the late delivery.
On top of this the company is fined
because of bad tax declarations and
cannot consolidate the purchase order
with the invoice blocking business
decisions because of lack of
consolidated numbers.
IMAGINE THIS…….
June 8, 2015
Here are only a few
examples of the many
problems and consequences
which may happen when
corporate data are not
managed correctly.
37. © 2015 Cambridge Technology Partners, Proprietary & Confidential42
IMAGINE THIS…….
June 8, 2015
Customer places an order but the goods are
delivered to a wrong address filing a complaint.
The company pays a penalty because of the late
delivery.
On top of this the company is fined because of bad
tax declarations and cannot consolidate the
purchase order with the invoice blocking business
decisions because of lack of consolidated
numbers.
Here are only a few
examples of the many
problems and
consequences which
may happen when
corporate data are not
managed correctly.
38. © 2015 Cambridge Technology Partners, Proprietary & Confidential43
It’s the amount of objects on a slide
that make us loose track
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Limited brain
capacity
So what do you need to do
Sentences + Speaking =
0 recollection
Keywords, Images and Simple graphs
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MDM is not a technology
MDM is a business responsibility
May 3, 2012
Master data management by Gartner:
Is a technology-enabled discipline in which business and IT work together to ensure the uniformity, accuracy, stewardship,
semantic consistency and accountability of the enterprise’s official shared master data assets. Master data is the consistent and
uniform set of identifiers and extended attributes that describes the core entities of the enterprise including customers, prospects,
citizens, suppliers, sites, hierarchies and chart of accounts.
“Master Data Management is a business capability that enables the organization to leverage its master data to improve
business processes and decisions”.
41. © 2015 Cambridge Technology Partners, Proprietary & Confidential46
Less stuff is better to focus
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Bullets truly
kill
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BORING!
Zzzzz
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What to do?
See, don’t count
Group elements,
focus on a group
Less on the screen
more to remember
Layout your bullets
in a
nonconventional
fashion
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Resources and Investments
SharePoint
Consultant/BA
SharePoint
(Semi)
Developer
Analytics
Gathering Tool
SharePoint
Consultant/BA
SharePoint
(Semi)
Developer
Auto Tagging
Tool
SharePoint
Consultant/BA
Sprint 1
Re-use and Engage
Sprint 2
Enhance and Improve
Sprint 3
Analyze and Extend
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Useful Azure
Services
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Your complete office in the
cloud and how it can help you
Breaking boundaries
Moving borders Closer together with one vision
Smarter collaboration
Smarter communicating
Boost productivity
Automate burdens
Complete overviewsOn the same page
Smarter communicatingKnowledge sharing
Unity
InvolvementWorkspace X
Collaborate with external partners
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Drivers
Technical
Business
Financial
Improve
Productivity
Find data
instead of
searching for it
Break down
boundaries
In control of
there own
environment Flexibility
Improve
Collaboration
Reducing Cost
Limit
investments
Scalable Mitigating Risk 99.9 % uptime
Security Storage
Centralized
Management
Control Delegation
Pay for usage
Accessibility,
Anytime
Mobile,
Connect from
anywhere
Customer-
Centric
Reduce
Complexity Performance
Quicker
implementing
features
Integration
with other
systems
Intuitive low
learning curve
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Focus of the
brain
The little kitten effect
Moving objects Signal colors
Contrast rich
objects like images
Big, massive
objects
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Moving
objects
BLOB
Off-loading
Moving
objects
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What are
signal colors?
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We’re attracted
to them
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Messing with
the brain
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How to use signal colors
Complementary colored
lights
Additive mixing of colored light
primaries
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How to use signal colors
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Contrast rich
objects like
images keep
you focused!
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Big, massive
objects
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Best tool
for the
job
Lorem Ipsum
Lorem Ipsum
Lorem Ipsum
Lorem Ipsum
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Best tool for
the job
Lorem Ipsum Lorem Ipsum
Lorem IpsumLorem Ipsum
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Key takeaways
One message
Per slide
Limited brain
capacity
Focus off the brain
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Final Key takeaways
“All good things come to an end
but it doesn’t mean you have to
forget what you have seen”
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Getting a message across without people losing attention
Stickiness
Remember
Simple
The purpose of storytelling
Empathize
Villain
Hero
Using PowerPoint to guide your message
One message Per slide
Limited brain capacity
Focus off the brain
63. © 2015 Cambridge Technology Partners, Proprietary & Confidential70
The purpose of
storytelling
Using PowerPoint to
guide your message
One message per slide
Limited brain capacity
Focus off the brain
Getting a message
across without
people losing
attention
Stickiness
Remember
Simple
Empathize
Villain
Hero
64. © 2015 Cambridge Technology Partners, Proprietary & Confidential71
Thanks
for your
attention
65. © 2015 Cambridge Technology Partners, Proprietary & Confidential72
Death by PowerPoint
https://www.youtube.com/watch?v=Iwpi1Lm6dFo
The science of sales
http://bit.ly/1DqlJVi
Killer presentations
https://www.youtube.com/watch?v=mFxITybo59w
Download our presentation from here
< bit.ly/download link >
References
Feedback is
more than
welcome
Notas del editor Welcome to our session,
Lets go and have some fun SO, WHERE DO WE GO FROM HERE?
We talk about making CONNECTIONS and keeping peoples ATTENTION
LISTENING, giving EXAMPLES to build a CONNECTION
And finally how PowerPoint can SUPPORT your message as a VISUAL AID.
Point at each other ! He’s the expert. Key message you want people to remember In the first moment someone enters the room you capture there attention or lost them already.
What ever you do and your not creative at all. Please do yourself a favour, Don’t use any of the so called free business templates. You’re responsible for what you say not for what others understand. So what I want you guys to REMEMBER, is that if the message is SIMPLE it STICKS!!!! Stories are a vehicle to get your message across.
By giving examples of how you did something or what you’ve done it will make people REMEMBER.
Tell a little story!
Get them ENGAGED, EMOTIONAL will be REMEMBERED
The question can be a topic of the theme in your presentation.
A question which is on everybody's mind but not spoken at loud.
By visualizing it big on a screen you throw it out in the open the attention is focused.
This is the start of your story. If someone confronts you with a question or you want to make a situation clear.
You LISTEN carefully and make the connection with your audience.
Briefly summarize some of the issues and express you understand the importance. Add this point your conversation partner knows you understand him more than ever.
They are not alone in it anymore as they found someone who relates to the problem as they do. Here you shake them awake, You say you understand them and it’s an awful situation.
It’s not going to be a walk in the park, considering that MASIVE AMOUNT OF………..
Use strong words. Now the rescue starts Presentations come in nearly as many forms as there are life situations. In the business world, there are sales presentations, informational and motivational presentations, first encounters, interviews, briefings, status reports, image-building "dog and pony shows," and, of course, the inevitable training sessions. Don’t over complicate your slides Clean it up
Let it breath
Most people read from left to right, loose the numbers if they have no function.
Let things stand out that need to stand out. Why companies want you to use less slides and stuff them.
Spread your message and let it breath. Give your audience some air. If you have sentences on your slides and you speak at the same time or even if you give them the opportunity to read.
The chance that they remember 1 second after is ZERO!
Now we know, Less stuff is better to focus.
QUESTION
Big corporations decided less slides is good, so people start to fill as few slides possible with loads of stuff! Why? WRONG
It’s not the amount of slides it’s the messages on those slides!
Does this make Sense or that make Sense! We humans will focus only at four things
I got news for all of us and no matter what they say to make us feel better it’s a fact. SIZE MATTERS!!!
Find the right image to support your message
Use Google or Bing and add the word wallpaper in your search.
Don’t forget you can crop the image and just use a little peace. Like that great picture with your Ex on it. Just cut it off.
Contrast of a colored or dark background with letters stand out in front of your image. Why is it that on most templates headers are always BIG and COLORFUL as it’s not the key message?