This document discusses MacDermid's "Fashion Finishes" coating technology for automotive interior applications. It protects plastic components like door handles and dashboard trim. The finishes include hardcoat, metallic and colored films to enhance style and performance. They offer stylish, high-performance coatings and films tested to stringent OEM standards while meeting environmental regulations. Specific finishes discussed include metallic coated plastic with electrodeposited metal layers and chromium; dark chromium for a warm, intense color; and UV electrophoretic lacquer in metallic pastel shades. Hard coat IMD films provide scratch and chemical resistance with graphics and possible selective texturing. The technology has been applied to 44 components in a Mercedes S-Class interior and components in F

1. Alan Gardner – Global Marketing Manager
Steve Sheffield – UK Sales Manager
Anochrome Key Account Manager
Mark Baker –
European Business Manager

2. Interior Automotive Coatings
MacDermid have developed “Fashion Finishes” which uses the latest
coating metallic and organic coating technology for this application
• Used to enhance and protect many plastic components
including:
•
Door handles
•
Dash board
•
Handles / knobs
•
Radio facias
•
Steering wheel trim

3. What are Fashion Finishes?
• Our “Fashion Finish” range comprises
Hardcoat, metallic and coloured films
into new dimensions of choice, style and
performance
• “Fashion Finishes” offer stylish high
performance coatings and films
designed to enhance the value and
appeal of a vehicles interior
• The “Fashion Finishes” range offers
many new styling ideas beyond anything
that has been available before

4. Environmental Compliance
• Our Fashion Finishes not only deliver
beautiful new styling options they are
also tested in accordance with the
most stringent OEM performance
specifications
• Utilizing only environmentally
sensitive chemistry and materials,
systems meet increasing global
regulations regarding hazardous
materials

5. Metallic Coated Plastic
•
•
•
•
Applied to „platable‟ plastics such as ABS / ABS-PC
Electrodeposited metallic layers
Final chromium layer, very hard and corrosion resistant
Optional UV lacquer to provide coloured metallic film

6. Dark Chromium with Performance
• New Dark Chromium takes colour to a
totally new dimension. Never before has
chrome been so intense, warm and alluring
• The most advance dark chrome systems
available, with a performance profile to
match its exceptional colour

7. The Next Generation
• Metallic colours
• UV Electrophoretic lacquer.
• Range of metallic pastel shades and
colours

8. Decorative Fashion Finishes
Full pallet of shades, colour and styles for today and tomorrow…

9. Hard Coat IMD Films
• Formable Hard-Coated film
• Scratch & chemical resistance surface
• Graphics behind the film
• Possibility of selective Texturing
Selective texture
Hard coat
Base Film
Ink

10. IMD - Main Process Steps
Print
Form
Cut
Mould
www.macdermidautotype.com

11. Mercedes S Class Interior
44 discrete components

12. Fiat Punto Evo, Punto Evo Abarth

13. Global Standards
• Master samples with
numeric values will
define each Fashion
Finish allowing global
specifications to be set
• OEM‟s may decide
unique finishes defined
by Q-Klad reference
numbers

14. Potential Uses in Vehicle Cab Area
Satin and dark chromium

15. Potential Uses in Vehicle Cab Area
Coloured chromium

16. Potential Uses in Vehicle Cab Area
IMD

17. Alan Gardner – Global Marketing Manager
Steve Sheffield – UK Sales Manager
Anochrome Key Account Manager
Mark Baker –
European Business Manager