4. MISSION STATEMENT
Mission Statement
The all-inclusive master planned development of the UBRICA biomedical industrial city is
to promote a self-sustaining One Health Community anchored by world-class health
care services and high-tech research and development centers with cutting edge
technologies in biomedicine on a 4,000-acre property in the Rift Valley of Kenya. The
plan will propose optimal spatial arrangements of diverse land uses including (1) a
medical campus with five ultramodern academic specialty medical centers, (2) a
research center for advanced science in biomedicine, (3) a biomedical industrial
park for the high-powered biotechnology in biomedical translation and innovation, (4)
a residential community with diverse and mixed housing options and a Metro Center
for high-density mixed-use development, and (5) a recreational district with a state-of-
theart sport complex supported by multimodal transportation systems and extensive
green infrastructure, and responding to the local history, culture, and landscape. The
master plan of the City will be developed under the four main overarching guiding
principles: (1) healthy living for all - HUMAN, (2) biological diversity and ecological
integrity - ANIMAL, (3) sustainable and low-impact development - ENVIRONMENT,
(4)economic and cultural development - ECONOMY.
10. 10
Temperature
Over the course of a year, the
temperature typically varies from 66°F
to 93°F and is rarely below 65°F or
above 95°F.
The warm season lasts from February
20 to March 28 with an average daily
high temperature above 91°F. The
hottest day of the year is March 8, with
an average high of 93°F and low of
71°F.
The cold season lasts from July 11 to
September 19 with an average daily
high temperature below 84°F. The
coldest day of the year is July 14, with
an average low of 66°F and high of
83°F.
Daily High and Low Temperature
Fraction of Time Spent in Various Temperature Bands
12. 12
Kenya Population Pyramid
The expansive population pyramid (wide at the base) of
Kenya in 2010 is similar with African population pyramid,
indicating high birth and death rates. One of the reason is it
severely afflicted by the HIV/AIDS and some other
epidemics, which have decreased overall lifespan
dramatically.
In Kenya, the amount of young children is much lager
than elders from 1750 to 2050.
Population Analysis
14. 14
Kenya’s 75 to 80 percent of the workforce is in
agriculture. Most of these workers are
subsistence farmers, whose main crops are
corn, millet and sweet potatoes. The main cash
crops are tea and coffee, which are grown on
large plantations. For the country as a whole
Pyrethrum is a significant contributor to the
Kenyan economy. Tourism is also important to
Kenya's economy, due mainly to game reserves
and resorts along the coast .Others are
employed in industry, services, and
government.
Economy
15. 15
Football is the most
popular sport in Kenya.
Basketball, volleyball, and
netball are also popular
sports. Social clubs often
offer the opportunity for
Kenyans to play football
and volleyball. Netball is
played exclusively by
women. For the more
affluent in Kenyan society,
clubs offer many kinds of
sports to their members,
including squash,
swimming, tennis and
cricket, which is a popular
sport outside of clubs .
Sports
16. 16
Daily Food
Corn (or maize) is
the staple food of
Kenyans. It is
ground into flour
and prepared as a
porridge
called posho. Anot
her popular meal is
a beef stew
called ugali. Meat is
expensive, and is
rarely eaten.
Herders depend on
milk as their primary
food, and fish is
popular on the
coast and around
Lake Victoria.
17. 17
Community & Family
The Role of the Family
The extended family is the basis of the social structure. It
includes relatives on both sides of the family as well as
close friends. Quite often the husband’s parents will live
with the nuclear family when they get older and can no
longer care for themselves. When people marry, they join
their families, thus ensuring that there will always be a
group to turn to in times of need.
Group Orientation
Kenyans are group-orientated rather than
individualistic. “Harambee,” (coming from the Bantu
word meaning “to pull together”) defines the people’s
approach to others in life. The concept is essentially
about mutual assistance, mutual effort, mutual
responsibility and community self-reliance.
19. 19
Photo: Design Workshop, Inc. / Amble Resorts
Location: shore of Panama
Design: Workshop Inc.
Client: Amble Resorts
Case Study--Isla Palenque
• preserves 85 percent of the island into a nature sanctuary
• examines bioclimatic strategies for site-planning decisions
• explores methods of agri-tourism to decrease imports
• develops water and energy management plans
20. 20
Case Study--Isla Palenque
Environmental Sensitivity and Sustainability
Planned development's energy needs is generated by on-site solar and wind
power. Utilities, laid under roadways, further reduce the need to remove vegetation.
Water collection systems reduce dependency for extracted water by collecting
rainwater during the wet, summer season. Roadways consist of crushed volcanic rock,
extracted from already deforested areas. Native plants will reduce dependency on
irrigation during the wet season, while on-site wastewater treatment and cisterns provide
irrigation during the dry season. Food waste is converted into compost, used later at the
farm. Sustainability efforts are planned to culminate with the anticipation of third-party
ecotourism programs and USGBC LEED® Platinum certifications for all public and
residential buildings.
21. 21
Case Study--Isla Palenque
Agritourism and Education
Develop an agritourism program that proposes three mitigating actions: an organic
production orchard, an edible forest garden and the scattered plantings of fruit trees.
Socially conscious, the master plan fosters educational development to three user
groups; local citizens, island guests and international academic institutions. First,
education and quality of life will be improved through professional development
programs, housing and employment. Local artisan studios are integrated into the village.
Interpretive trails and local guides help to educate visitors to sustainable practices, flora
and fauna, history, and local customs. Finally, the island's agricultural focus presents
opportunities for international exchange programs with university horticulture curricula.
Students would be introduced to the practice of permaculture by restoring deforested
areas, ultimately learning how agricultural systems relate to natural ecologies.
22. 22
Case Study--Ningbo eco-corridor living
filter
Location: Ningbo, China
SWA Group, Sausalito,
CA
Client: Ningbo Planning
Bureau – East New Town
Development Committee
Through the innovative synthesis of topography,
hydrology and vegetation, the Ningbo Eco-Corridor
project transforms an uninhabitable brownfield into a
3.3km long “living filter” designed to restore a rich and
diverse ecosystem, create synergy between human
activity and wildlife habitat, and serve as valuable
teaching tool and model for sustainable urban
expansion and development in China's rapidly
advancing economy.
23. 23
Case Study--Ningbo eco-corridor living
filter
Topography: a system of hills and valleys directs water flow
Incorporating fill from excavation in the surrounding development areas, the entire
Eco-Corridor zone is carefully graded and shaped into contours creating a terrain of
hills and valleys. The valley waterways serve to remove pollutants through
settlement, aeration and bio-processing, allow retention for aquifer recharge, and
highlight the different modalities of water as it moves across the site. The hills also
serve to buffer the urban environment, frame views to the New City, provide vista
points for visitors, and increase habitat diversity.
Hydrology: a new meandering watercourse to improve hydrological function
Replacing the existing system of dead-end and disconnected canals is a series of free-
flowing rivulets, streams, ponds and marshland. The hydrological flow is designed to be
slow and meandering, approximating the original conditions of the lowland floodplain,
in order to support the re-establishment of the native ecology.
Through innovative bio-remediation technologies that mimic indigenous ecological
processes, the newly constructed watercourse improves the existing quality of the
canal water from Class V, restricted to industrial and agricultural uses and not fit for
human habitation, to Class III, which is suitable for ecological restoration and
recreational use.
24. 24
Case Study--Ningbo eco-corridor living
filter
Vegetation: native plantings cleanse water and create habitat
Across this undulating landscape, the strategic placement of deciduous and evergreen
species reflects aesthetic, programmatic, ecological, and climatic considerations. An
emphasis on native vegetation supports the re-establishment of diverse plant
communities along the length of the corridor, and encourages colonization by
indigenous wildlife. Plantings along the riparian edge, and bio-swales and rain gardens
throughout the site, cleanse stormwater run-off from the adjacent development and
other building and hardscape areas. Plant selection also creates a unique sense of place:
together with topographical variety, differentiation of species into groupings based on
height, texture and color creates distinct spatial patterns.
25. 25
Research--Tourism
Kenya is one of the worlds great
tourism destinations. The diverse
landscape ranging from
sweeping savannahs to tropical
beaches and coral reef, dense
equatorial forests to mighty snow
capped mountains and more.
With countless wildlife and 42
cultures of Kenya, the site have a
great tourism development
opportunity.
The information about medical
tourism, agritourism, was
introduced in the following
pages.
26. Research—Medical tourism
Definition & background
As defined by Medical Tourism
Association, “Medical Tourism is
where people who live in one
country travel to another country,
city, region or state to receive
medical, dental and surgical care
while at the same time receiving
equal to or greater care than they
would have in their own country,
and are traveling for medical care
because of affordability, better
access to care or a higher level of
quality of care."
Affordability & Cost-effectiveness
The low cost of medical procedures, is the
biggest benefits people could get through
medical tourism. The saving range
between 30% to 80% of the cost that
people would normally pay in USA.
Another side benefit of medical tourism is
having the opportunity to travel to another
country, even though medical tourism is
mainly about obtaining medical care,
especially for those tourists who are
seeking dental care or cosmetic care.
Travel Opportunity
Destination Development Critiria
Travel
Walkability
Affordable
housing
Language
Capacity
26
27. 27
Research—Medical tourism
Medical Tourism Cost in Kenya
Medical vacations in Kenya are more
affordable than domestic health care
in some patients’ home countries, even
when flights, hotels, travel and dinning
are counted in. "Generally, the cost of
medical attention is significantly lower,
sometimes by as much as half in the
US, Asia or Europe. This leaves tourists
with some money to tour Kenya as they
recuperate."
Traditional use & Therapeutic activity Herbal Medicine
Traditional use of herbal
medicines refers to the long
historical use of these medicines.
"Their use is well established and
widely acknowledged to be safe
and effective, and may be
accepted by national
authorities."
Therapeutic activity of herbal
medicine refers to the successful
prevention, diagnosis and
treatment of physical and mental
illnesses; improvement of
symptoms of illnesses; beneficial
alteration or regulation of the
physical and mental status of
body.
28. 28
Tourism--Agritourism
Introduction Related Markets & Attractions Programs
"Agritourism is generally
defined as activities that
include visiting a working farm
or any agricultural,
horticultural or agribusiness
operation to enjoy, be
educated or be involved in
what is happening at that
locale." It is an effective tool
to educate and introduce
public to farming activities.
• Farm
schools/workshops/educationa
l activities
• Accommodations for sports
enthusiasts
• Petting zoos/horseback
riding/hayrides
• Pick-Your-Own (U-Pick)
• Themes for entertainment
farming
• Corn Mazes
Following are some
examples of agritourism:
•Farm education tours for
families
•Day camps
•Hands-on chores & Self-
harvesting
•Hay or sleigh rides
•Overnight stays in a bed
and breakfast
30. 30
Goals & Concept
The all-inclusive master planned
development of the UBRICA
biomedical industrial city is to
promote a self-sustaining One Health
Community anchored by world-class
health care services and high-tech
research and development centers
with cutting edge technologies in
biomedicine on a 4,000-acre property
in the Rift Valley of Kenya.
The concept is proposed to show the
intention to solve the conflicts
between environment, human and
culture. And then bring a new
generation of lifestyle.
32. 32
Generation by space
Generation by space
We decided to build a “new generation” of
space by hybridizing the natural fabric which
comes from the Mount Suswa and the urban
form considering about the future expansion.
33. 33
Generation by
culture
Generation by culture
We attach great
importance to the
happiness of the local
tribal people. By reserving
and creating activity
spaces, we offer them
opportunities to join in our
modern community. We
believe the unity and
harmony will bring the
culture to a new
generation.
34. 34
Generation by
human
Generation by human
We focus on the
disadvantaged group
such as children, women
and the youth. After the
research, we target our
goals to fix the problem
of lacking of education
of children, low status of
women and
unemployment of the
youth.
38. 38
Zooning Diagram
Tribal boot camp
Located at the entrance of the city to be a cultural attraction.
Medical community
Medical campus, hospitals and the research district
Sports center
Near the center of the site to serve the people from different districts.
Commercial
Commercial was arranged at the central area so it`s highly accessible.
Residential area
1. Housing for residents
2. Housing for medical center
3. Housing for industrial area
Farmland and tourism area
1. A green corridor
2. A place for Massai to graze and farm
Industrial area
1. Exhibition and education
2. Polluted factories
39. 39
Zooning Diagram
Commercial :set up in the center of
the site and right on the entrance, to
be the main attraction.
wetland (buffer set up for power line,
habitats for wild animals and grazing
area for local people)
Tribe boot camp: it’s a most attractive
tourism ,to put this area here to be a good
view to attract people drive on the highway
who have no plan to visit our site.
Research
University Medical
interconnected
living area is preserved for Massai to farm, graze and also
have some connections with modern residential districts to
give Massai people options to choose their own life mode.
wetland
Natural form to meet the
shape of volcano
Urban fabrics connect with some
developed areas for future expansion
Commercial
Industrial district
Tribal boot camp
Research district
Hospitals(five)
Sports area
Residential area
Industrial district
Medical campus
Farmland
Residential area
(massai)
Tourism area
As a buffer between residential
area and industry , also as a
green land for people to farm or
graze , and habitats for animals
Farmland :farming,
planting such as food, herbs,etc.
Green space :set up in front of
industry to hide the negative
view , also as a buffer
40. 40
Phasing
Phasing 1:
Hospitals & Residential community
Phasing 2
Medical campus & commercial
Phasing 3
Tribe boot camp & research district
43. 43
Transition area & Central green
corridor To make a combination of urban fabrics and
natural form, transitions from urban to rural
area is very important. So here is an example
what we want it to be.
Case study :Ranson renewed
Also to avoid the too much strong feeling of
contrasting, so plan a greenway to connect
these two parts of the site as a integral. This is
the image we want to show on our master
plan.
Case study:Stadtraum Bayerischer Bahnhof
44. 44
Hope Box
In order to help promote education and medical care in the
community, many box-shped fuctional buildings called Hope Box,
are distributed in whole site. These functional boxes provide books
or medical care for free.
45. 45
Sports center
1. Sports district
gymnasium
Skateboarding areas
Cycling
Stadium
jogging
running
tennis ground
football & soccer ball field
2. Sports area for residential
play ground
fitness equipment
skate ball &football &soccer
ball field
3. Sports area for commercial
and industry
fitness equipment
workshops with educational activities
47. 47
Tourism
1.Medical Tourism
Herbal medicine dispensary/clinic
Herb garden
Thermal water spa
2.Eco-tourism
Wildlife habitats/corridors
3.Agritourism
Farm schools/workshops
with educational activities
Entertainment farming
4.Cultural & sport tourism
Tribal boot camp
Museum/exhibition center
Cultural plaza
Artisan village
Balloon ride
49. 49
Commercial
1. Entertainment centers
Theaters
Cinema
Museum/exhibition center
2.Retails and services
Restaurants
Pubs/bars
Gift shops
Massage therapy
Salons
Banks
Specialty shops
Pharmacies
Post offices
Convenient stores
Beauty shops
DVD rentals
Day care center
Tailor shops
3.Hospitality centers
Resorts
Hotels
Museum/exhibition center
4.ducation and community
services
Community centers
Job training center
Day care
Kindergartens
Elementary schools
High schools
Library/E-library
5.Artisan village
Recreational district
6.Parks/open spaces
51. 51
Industrial
1. Vaccine manufacturing facilities (15
acres)
2.A global epicenter of technological
innovation with a full range of R&D
companies.
3. Home to multi-national corporations,
university spin-offs and start-up
businesses in pioneering industries,
including biotechnology, information
technology, and clean technologies.
4.A diversified group of businesses
such as financing organizations, venture
capital firms, legal services, accounting
firms, banking
organizations, and other service
providers”
5.Light industrial park (food).