If assumed the role of Cheif of Operations of Social Media Management at UF, this is how I would create and implement a social media strategy.

1. UNIVERSITY OF FLORIDA:
SOCIAL MEDIA STRATEGY
By Macy Reeves – Sept. 29th, 2016

2. Table of Contents
i. Executive Summary
ii. Social Media Audit
iii. Social Media Objectives
iv. Online Brand Voice
v. Strategies & Tools
vi. Timing & Key Dates
vii. Social Media Roles/Responsibilities
viii. Social Media Policy
ix. Critical Response Team
x. Measurement & Reporting Results