Develop a content strategy and find ways to create, curate, and effectively manage consistent editorial content. Keep your content flowing and understand how the four “C’s” will help you create a powerful content creation machine.

1. Marketing
Meets
Technology

3. Content Creation,
Curation &
Consistency

4. Content

5. Curation

6. Creation

7. Consistency

8. Strategy

9. Content Strategy
• be timely and topical
• promote consistent and frequently
• use graphics and simple concepts
• have fun
• interact and engage

10. Fast Facts
• informative
• entertaining
• relevant
• consistent
• honest

11. Inspiration - Pulse

12. Inspiration - Forbes

13. Inspiration - Reddit

14. Editorial Calendar

15. Post Types

16. Case
Studies

17. ADIDAS Strategy

21. Oreo’s Audience

32. Mad Takeaways
• keywords
• engagement
• audience
• story telling
• curated content

33. (226) 444-0434
connect@madhattertech.ca