1. Annexure ‘CD – 01’
Course Title: Professional & Business Communication L T S SW/
FW
P TOTAL CREDIT
UNITS
2 0 0 2 0 3
Course Code: BC613
Credit Units: 3
Pre-requisites: NIL
Course Objectives: This course is aimed to equip students with effective oral and written communication. Students will learn some theoretical inputs into the
process of communication, its different types, and the difference between written and oral communication, and presentation skills, the process of writing, its
different types and the correct format of business documents and employment messages. Students will develop communication strategies to communicate
effectively and to persuade culturally diverse audience.
Course Contents/Syllabus:
Weightage %
Module I: Workplace Communication
10
Importance of communicating effectively
Stages of communication: Ideation, encoding, transmission, decoding & response
Barriers to effective communication: Physical, Social-psychological, Cultural, Language and organizational
Guidelines to overcome communication barriers
Channels of communication: Downward, upward, horizontal & diagonal
Goals of organizational communication: Receiver understanding, Receiver response, Favorable relationship and
Organizational goodwill
Module II: Communication for Team Building & Leadership 15
U T T A R P R A D E S H
2. Overcoming barriers to listening
Critical listening and social support
Functions of nonverbal communication
Effective use of nonverbal communication
Characteristics of interpersonal communication
Creating positive communication climate
Problem solving in teams
Effective leadership communication
Emotionally intelligent communication
Giving and receiving feedback
Module III: Effective Presentation Skills
10
Pre- presentation jitters
Preparation and practice
Delivering the presentation
Qualities of a skillful presenter
Capturing and maintaining attention
Handling questions
Power point presentations
Module IV: Communication Strategy & Professional Writing
25
7 Cs of communication
Using unbiased language
Writing Process: Pre-writing, writing & post-writing
Neutral and positive messages
Negative messages
Persuasive messages
Letters
Memo
Report Writing
Functions of a report
Types of reports
Format of the reports
Use of Visuals-Charts, Tables, Pictures
Module V: Communicating in Digital World
10
Netiquette
3. Email
Texting and Instant Messaging
Corporate Blogging
Using social media (Facebook, Instagram, Twitter, Pinterest, LinkedIn) effectively
Building a better social presence
Module VI: Intercultural Communication & Persuasion
15
Intercultural Communication in a Globalized World
Gender and Communication
Language, Communication, and Culture
Nonverbal Communication and Culture
Intercultural Communication Competence
Persuasive Communication
Scope of persuasion
Language and persuasion: Powerful & powerless use of language
Persuasion strategies: Implicit and explicit conclusions, Gain-framed vs. Loss-framed messages, Quantity vs.
Quality of argument, Use of evidence
Module VII: Career Skills
15
Exploring Career Options
Employment Communication
Cover letter
Résumé writing
Follow up
Group Discussion
Purpose
Roles of participants in a group discussion
Dos and Don’ts of group discussion
Interview
Types of interview
Preparation for interview
Appearing in an interview
Critical questions
4. Course Learning Outcomes: Through participation in the course students will develop the following skills:
Understand the nature, scope, and power of communication processes.
Analyze communication situations and audiences to make choices about the most effective and efficient way to communicate and deliver messages.
Communicate effectively to persuade in teams and culturally diverse audience.
Write grammatically correct business documents using appropriate business style.
Create effective Résumés, cover letter and follow-up messages.
Participate effectively in group discussion and interview.
Pedagogy for Course Delivery: The course will be delivered through classroom discussions, case discussion, group discussion and group presentations.
Assessment/ Examination Scheme:
Theory L/T (%) Lab/Practical/Studio (%)
100% NA
Theory Assessment (L&T):
Continuous Assessment/Internal Assessment
End Term
Examination
Components Quiz Case Study Group Presentation Group Discussion Attendance
Weightage (%) 15% 10% 10% 10% 5% 50%
5. Textbook
Guffey, M. A. & Lowey, D. (2018) Business Communication: Product & Process South-Western College Publishing.
References:
1. Murphy, Herta A., Herbert Hildebrandt, Jane Thomas (2008) Effective Business Communication 7th
Ed. New Delhi: Tata McGraw Hill Education Private
Limited.
2. Lesikar, R. V., Flatley, M.E., Rentz, K. & Pande, N. (2015) Business communication 13th
Ed. New Delhi: McGraw Hill.
3. Williams, K., Krizan, A. C., Logan, J. & Merrier, P. (2011) Business Communicating in Business 8th
Ed. New Delhi: Cengage Learning.
Bloom’s Level > Remembering Understanding Applying Analysing Evaluating Creating
Course
Learning
Outcome
Assessment type
Understand the
nature, scope, and
power of
communication
processes.
Analyze communication
situations and audiences to
make choices about the most
effective and efficient way to
communicate and deliver
messages.
Communicate
effectively to
persuade in teams
and culturally
diverse audience.
Write grammatically
correct business
documents using
appropriate business
style.
Create effective
Résumés, cover
letter and follow-up
messages
Participate
effectively in group
discussion and
interview.
Quizzes
Case Study
Group Presentation
Group Discussion