- Home improvement warehouse chain with over 1,735 stores in the US, Canada, and Mexico seeking to address challenges of the current economy where people have less money for home improvements and face more competition from other stores and contractors. - The goals are to create a digital campaign using social media and online advertising to increase awareness of sales and promotions, improve customer satisfaction, and showcase customer renovations using Lowe's products. - The proposed tactics include expanding use of Facebook, Twitter, Flickr, and creating a WordPress blog to share information about new products, how-to guides, tips, and customer stories. Performance will be evaluated by increases in sales, traffic, time spent, and click-through rates.

1. -Home Improvement Warehouse
-60 years
-Over 1,735 stores in United States, Canada and Mexico

2. •CHALLENGES
•Current economy
•People do not have the
money to afford home
improvements
•Competition
•Home Improvement
•Sears
•Ace Hardware
•Contractors
•People who can afford home
improvements may hire a
contractor rather than shop at
Lowe’s themselves
•GOALS
•Create a digital campaign
to increase awareness
about sales, improve
customer satisfaction,
create a new way to
contact Lowe’s and show
products in various
customer’s renovations

3. • CURRENT
FACEBOOKS
•Lowe’s Home
Improvement
•Lowe’s Creative
Ideas
•Lowe’s Toolbox
for Education
•NEW FACEBOOK
IDEAS
•New shipments,
pictures, sales,
customer
commentary

4. CURRENT TWITTER:
Lowe’s
TWITTER IDEAS:
announce sales, special
product features, how-to’s for
product usage, product tips

5. •No current flickr
•Flickr ideas:
•Pictures of new products and current
products
•Pictures of customer home improvement
projects with Lowe’s products

6. •WORDPRESS
•No current
Wordpress
•No current blog
•Posts about
features
•How-to’s
•Product tips
•Customer
satisfaction
stories
•Customer
commentary

7. Online advertising on…

8. Keywords…
Lowe’s
Home improvement
Home furnishings
Home appliances
Tools
Hardware
Paint
Flooring
Plumbing
Lawn and garden
Lighting and fans
Heating and cooling
Windows and doors
Building supplies
Kitchen
Bathroom
Outdoor living

9. EVALUATION
•Increase in sales
•Number of new
customers
•Increase in traffic to
website and social
media sites
•Increase in time spent
on website and social
media sites
•Increase in click-
through rates

10. Timeline Budget
•Begin campaign in
spring because of
timing for home
improvements
•Run social media
for 3 months to
evaluate
effectiveness
•Continue social
media program if
effective and begin
online advertising
•Social media
development = FREE
•Social media
maintenance =
$28,000-$33,000
yearly salary
•Online advertising
= $10,000-$25,000
per month
•Commercial
development and
production =
$80,000-$100,000