3. Success
story Facebook
main platform to:
advertise
raise awareness
introduce new games
get new fans
Synergy
games advertise one another: Business
already existing games games are sold:
new upcoming smartphone games in web stores
new upcoming physical games in retail stores
to distributors
p2p
statistics show that:
main popularity is gained by word of mouth marketing
baila games are also chosen as special occasion presents
4. Facts about BAILA
First release - december 13, 2008
Facebook page (Estonia)
8930+ fans and growing
Active age group (Facebook insights)
18-35 (69,9%)
“Green” BAILA (our most popular game)
is translated into more than 10
languages
BAILA games are sold more than
Monopoly, Alias, Risk, Uno in Estonia
(crossings from major game sellers -
Apollo and Rahva Raamat)
“Green” BAILA
2010 best selling game (*Apollo)
2011 Ranked on 2nd place (*Apollo)
BAILA is sold in 70 shops (in 22 bigger
towns in Estonia) and in 10 web shops
